LiveseySolar's Branding You

718 views

Published on

Especially in these uncertain economic times, someone who is savvy, informed, always learning and growing, and knows how to sell themselves, will be able to command a more high performance (and highly paid) job. This workshop helps you to ensure you are "that" person. The fundamental unit in today's economy is the "switched on" individual.

For anyone who has ever gone to work in the morning and thought, "How can I shine?", business expert Rod Solar reveals the top steps for developing a unique personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions and learning how to use them to build a successful and fulfilling professional life.

Whether you're starting out in the workplace, building your own business, changing careers, or trying to make it in the corporate world, Rod will help you uncover a focused direction for your career that celebrates and leverages your unique characteristics.

Published in: Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
718
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

LiveseySolar's Branding You

  1. 1. Branding YOU! Tuesday, July 28, 2009
  2. 2. The world is topsy-turvy! http://news.bbc.co.uk Tuesday, July 28, 2009
  3. 3. The world is topsy-turvy! The jobless rate is 7.2% and unemployment is now 2.261 million. Many economists now predict it will go above three million in 2010. http://news.bbc.co.uk Tuesday, July 28, 2009
  4. 4. First, a little history... Adapted from “The Experience Economy” Tuesday, July 28, 2009
  5. 5. Eat what you kill A hunter-gatherer society is one whose primary subsistence method involves the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. This was the primary form of economic subsistence over 2 million years. Tuesday, July 28, 2009
  6. 6. Harvest the plenty An agrarian economy is one where the majority of people extract natural, fungible commodities from the ground, store it in bulk, then trade them in markets. In the 18th century, more than 80% of the workforce was employed on subsistence farms, today, about 1% work on farms. Tuesday, July 28, 2009
  7. 7. Indenture the servants Using commodities as raw materials, companies make and then inventory tangible goods sold largely to anonymous customers who buy them off the shelf.The buyers of these standardised goods are the primarily users and the main factor of demand are the features. Big Ltd. is born. Tuesday, July 28, 2009
  8. 8. Raise the small giants Service companies deliver intangible, and often customised activities, on demand.The seller is a provider and the buyer is a client.The primary factors of demand are the service’s benefits. SMEs sprout everywhere. Tuesday, July 28, 2009
  9. 9. Experience the one-man bands Working in tandem with the “experience economy”, micro-businesses stage memorable experiences that are personal, offered for a duration, to “guests.” The primary factor of demand are the sensations created by the experience. Tuesday, July 28, 2009
  10. 10. Some Startling Statistics Office of National Statistics Tuesday, July 28, 2009
  11. 11. Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) Office of National Statistics Tuesday, July 28, 2009
  12. 12. Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) • 22.5% of people work in Mining, Electricity, Gas,Water and Manufacturing (Industrialists) Office of National Statistics Tuesday, July 28, 2009
  13. 13. Some Startling Statistics • 1% of people work in Agriculture, Hunting, Forestry and Fishing (Agrarian) • 22.5% of people work in Mining, Electricity, Gas,Water and Manufacturing (Industrialists) • 76.5% of people work in the service industry Office of National Statistics Tuesday, July 28, 2009
  14. 14. Some Startling Statistics Office of National Statistics Tuesday, July 28, 2009
  15. 15. Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies Office of National Statistics Tuesday, July 28, 2009
  16. 16. Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce Office of National Statistics Tuesday, July 28, 2009
  17. 17. Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce • 74% of all businesses have no employees (3,460,360 enterprises) - one-man bands Office of National Statistics Tuesday, July 28, 2009
  18. 18. Some Startling Statistics • Big Ltd. (>500 employees) are 0.1% of the companies • SMEs (<500 employees) are over 99% of the companies, produce 60% of all turnover and employ 56% of the workforce • 74% of all businesses have no employees (3,460,360 enterprises) - one-man bands • These businesses produce 8% of all of the turnover (£222.3 billion) Office of National Statistics Tuesday, July 28, 2009
  19. 19. Look out! http://news.bbc.co.uk Tuesday, July 28, 2009
  20. 20. Look out! The jobless rate is 7.2% and unemployment is now 2.261 million. Many economists now predict it will go above three million in 2010. http://news.bbc.co.uk Tuesday, July 28, 2009
  21. 21. Tuesday, July 28, 2009
  22. 22. Whowill bailYOU out? Tuesday, July 28, 2009
  23. 23. Tuesday, July 28, 2009
  24. 24. Itmaybeharderthan evertofindjobs,butit’s oneoftheeasiesttimes inhistorytomake money. Tuesday, July 28, 2009
  25. 25. Itmaybeharderthan evertofindjobs,butit’s oneoftheeasiesttimes inhistorytomake money. Martha Beck Tuesday, July 28, 2009
  26. 26. From here to there... Tuesday, July 28, 2009
  27. 27. mythbust From here to there... Tuesday, July 28, 2009
  28. 28. mythbust envision From here to there... Tuesday, July 28, 2009
  29. 29. mythbust envision From here to there... get your hats on Tuesday, July 28, 2009
  30. 30. mythbust envision be free! From here to there... get your hats on Tuesday, July 28, 2009
  31. 31. mythbust envision be free! From here to there... get your hats on Adapted from Martha Beck “FindingYour Own North Star” Tuesday, July 28, 2009
  32. 32. The Myth of Job Security m yt h p p y b e g et Tuesday, July 28, 2009
  33. 33. The Myth of Job Security • Go get an education m yt h p p y b e g et Tuesday, July 28, 2009
  34. 34. The Myth of Job Security • Go get an education • Study hard m yt h p p y b e g et Tuesday, July 28, 2009
  35. 35. The Myth of Job Security • Go get an education • Study hard • Get a good J.O.B. m yt h p p y b e g et Tuesday, July 28, 2009
  36. 36. The Myth of Job Security • Go get an education • Study hard • Get a good J.O.B. • Retire 40 years later with the gold wristwatch. m yt h p p y b e g et Tuesday, July 28, 2009
  37. 37. The Myth of Job Security • Go get an education • Study hard • Get a good J.O.B. • Retire 40 years later with the gold wristwatch. } m yt h p p y b e g et Tuesday, July 28, 2009
  38. 38. The Myth of Job Security • Go get an education • Study hard • Get a good J.O.B. • Retire 40 years later with the gold wristwatch. } And you’ll make it! m yt h p p y b e g et Tuesday, July 28, 2009
  39. 39. AreyouCONFUSING jobsecuritywith economicsecurity? Tuesday, July 28, 2009
  40. 40. Real Economic Security Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  41. 41. Real Economic Security • Your craft Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  42. 42. Real Economic Security • Your craft • Your distinction Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  43. 43. Real Economic Security • Your craft • Your distinction • Your communication skills Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  44. 44. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  45. 45. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  46. 46. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Your Story Tuesday, July 28, 2009
  47. 47. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  48. 48. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Your Brand Tuesday, July 28, 2009
  49. 49. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  50. 50. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create } Your W.O.M. Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  51. 51. Real Economic Security • Your craft • Your distinction • Your communication skills • The value you create }Tom Peters,“The BrandYou 50” Tuesday, July 28, 2009
  52. 52. Self-reliance isthenew black. Tuesday, July 28, 2009
  53. 53. Youarethe C.E.O.of yourLIFE. Tuesday, July 28, 2009
  54. 54. “IswhatIamdoing RIGHTNOWconsistent withbuildingmybrand?” Tuesday, July 28, 2009
  55. 55. m yt h p p y b e g et Tuesday, July 28, 2009
  56. 56. “WhatdoI wantto be?” m yt h p p y b e g et Tuesday, July 28, 2009
  57. 57. “WhatdoI wantto be?” } m yt h p p y b e g et Tuesday, July 28, 2009
  58. 58. “WhatdoI wantto be?” • What do I stand for? } m yt h p p y b e g et Tuesday, July 28, 2009
  59. 59. “WhatdoI wantto be?” • What do I stand for? • Does my work matter? } m yt h p p y b e g et Tuesday, July 28, 2009
  60. 60. “WhatdoI wantto be?” • What do I stand for? • Does my work matter? • Am I making a difference? } m yt h p p y b e g et Tuesday, July 28, 2009
  61. 61. “WhatdoI wantto be?” • What do I stand for? • Does my work matter? • Am I making a difference? • How do I stand out? } m yt h p p y b e g et Tuesday, July 28, 2009
  62. 62. Tuesday, July 28, 2009
  63. 63. Butwait! Tuesday, July 28, 2009
  64. 64. First, find “where your deep gladness and the world’s hunger meets” Richard Bolles,“What Colour isYour parachute” Tuesday, July 28, 2009
  65. 65. Tuesday, July 28, 2009
  66. 66. Break... Tuesday, July 28, 2009
  67. 67. Tuesday, July 28, 2009
  68. 68. Yourpassion, yourmastery Tuesday, July 28, 2009
  69. 69. Yourpassion, yourmastery } Tuesday, July 28, 2009
  70. 70. Yourpassion, yourmastery • What did you get lost doing as a child? } Tuesday, July 28, 2009
  71. 71. Yourpassion, yourmastery • What did you get lost doing as a child? • What have you spent 10,000 hours doing? (Gladwell,“Outliers”) } Tuesday, July 28, 2009
  72. 72. Tuesday, July 28, 2009
  73. 73. Whatdoes theworld hungerfor? Tuesday, July 28, 2009
  74. 74. Whatdoes theworld hungerfor? } Tuesday, July 28, 2009
  75. 75. Whatdoes theworld hungerfor? • What are you really unsatisfied with in the world? } Tuesday, July 28, 2009
  76. 76. Whatdoes theworld hungerfor? • What are you really unsatisfied with in the world? • What do you wish existed that hasn’t been invented yet? } Tuesday, July 28, 2009
  77. 77. Get your hats on! m yt h p p y b e g et Tuesday, July 28, 2009
  78. 78. Tuesday, July 28, 2009
  79. 79. Personal BrandEquity Evaluation Tuesday, July 28, 2009
  80. 80. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  81. 81. Personal BrandEquity Evaluation Do you KNOW what your passion is? Are you a MASTER of your passion? } Tuesday, July 28, 2009
  82. 82. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  83. 83. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  84. 84. Personal BrandEquity Evaluation How intimate are you with your niche market’s desperate DESIRES? } Tuesday, July 28, 2009
  85. 85. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  86. 86. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  87. 87. Personal BrandEquity Evaluation How CONFIDENT are you in creating mutually beneficial relationships with complete strangers?} Tuesday, July 28, 2009
  88. 88. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  89. 89. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  90. 90. Personal BrandEquity Evaluation How NATURAL are you at influencing others when it matters most? } Tuesday, July 28, 2009
  91. 91. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  92. 92. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  93. 93. Personal BrandEquity Evaluation How skilled are you at GEOMETRICALLY expanding your circle of influence by getting recommendations from credible sources? } Tuesday, July 28, 2009
  94. 94. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  95. 95. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  96. 96. Personal BrandEquity Evaluation How CONVINCING are you when presenting in front of a group of any size? } Tuesday, July 28, 2009
  97. 97. Personal BrandEquity Evaluation } Tuesday, July 28, 2009
  98. 98. Howclear areyou? } Tuesday, July 28, 2009
  99. 99. Howclear areyou? • Sketch an “above the fold” home page that communicates how you “add value”. } Tuesday, July 28, 2009
  100. 100. Howclear areyou? • Sketch an “above the fold” home page that communicates how you “add value”. • Write an 8-word positioning statement} Tuesday, July 28, 2009
  101. 101. Howclear areyou? • Sketch an “above the fold” home page that communicates how you “add value”. • Write an 8-word positioning statement • Describe yourself in a bumper sticker } Tuesday, July 28, 2009
  102. 102. Who are we? LiveseySolar Excelling in helping professionals get and keep more customers Tuesday, July 28, 2009
  103. 103. Tuesday, July 28, 2009
  104. 104. Bewareof COCKLAPHOBIA Tuesday, July 28, 2009
  105. 105. Wannabe free? } m yt h p p y b e g et Tuesday, July 28, 2009
  106. 106. Wannabe free? 1.Branding hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  107. 107. Wannabe free? 1.Branding hat! 2.Marketing hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  108. 108. Wannabe free? 1.Branding hat! 2.Marketing hat! 3.Networking hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  109. 109. Wannabe free? 1.Branding hat! 2.Marketing hat! 3.Networking hat! 4.Selling hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  110. 110. Wannabe free? 1.Branding hat! 2.Marketing hat! 3.Networking hat! 4.Selling hat! 5.Seeking referrals hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  111. 111. Wannabe free? 1.Branding hat! 2.Marketing hat! 3.Networking hat! 4.Selling hat! 5.Seeking referrals hat! 6.Presenting hat! } m yt h p p y b e g et Tuesday, July 28, 2009
  112. 112. So,who wantstobe free? Tuesday, July 28, 2009
  113. 113. Your Journey to BrandYou Tuesday, July 28, 2009
  114. 114. Your Journey to BrandYou • Reveal what you are uniquely great at Tuesday, July 28, 2009
  115. 115. Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe Tuesday, July 28, 2009
  116. 116. Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence Tuesday, July 28, 2009
  117. 117. Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one Tuesday, July 28, 2009
  118. 118. Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one • Make yourself remarkable - and recommendable Tuesday, July 28, 2009
  119. 119. Your Journey to BrandYou • Reveal what you are uniquely great at • Pinpoint your people - your tribe • Network with confidence • Naturally maximise your influence one to one • Make yourself remarkable - and recommendable • Convincingly present your story in front of groups of any size Tuesday, July 28, 2009
  120. 120. “Journeyto BrandYou” } m yt h p p y b e g et Tuesday, July 28, 2009
  121. 121. “Journeyto BrandYou” • 6 three-hour courses } m yt h p p y b e g et Tuesday, July 28, 2009
  122. 122. “Journeyto BrandYou” • 6 three-hour courses • Once a month / 6 months } m yt h p p y b e g et Tuesday, July 28, 2009
  123. 123. “Journeyto BrandYou” • 6 three-hour courses • Once a month / 6 months • A Personal Brand Equity Evaluation and Report } m yt h p p y b e g et Tuesday, July 28, 2009
  124. 124. “Journeyto BrandYou” • 6 three-hour courses • Once a month / 6 months • A Personal Brand Equity Evaluation and Report • All the tools you need to reveal and communicate your personal brand... } m yt h p p y b e g et Tuesday, July 28, 2009
  125. 125. “Journeyto BrandYou” • 6 three-hour courses • Once a month / 6 months • A Personal Brand Equity Evaluation and Report • All the tools you need to reveal and communicate your personal brand... • all for... } m yt h p p y b e g et Tuesday, July 28, 2009
  126. 126. Brands we’ve helped Tuesday, July 28, 2009
  127. 127. Wood that influenced this preso! Tuesday, July 28, 2009
  128. 128. Thank you.www.liveseysolar.com Tuesday, July 28, 2009
  129. 129. Tuesday, July 28, 2009

×