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In Motion Innova 2011

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El grupo In Motion del cual pertenece la División Educación, ha comenzado en el mes de Abril la campaña “In Motion INNOVA”

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In Motion Innova 2011

  1. 2. <ul><li>IN MOTION I N N O V A </li></ul><ul><li>2011 </li></ul>
  2. 3. ¿Por qué tenemos que Innovar? ¿Sirve de algo? ¿Pierdo mi tiempo? La Innovación es la única forma en que las empresas pueden desarrollar productos y servicios, garantizando su retorno en términos de utilidad real para la organización. SONY, HP, Google y la chilena ALTO son ejemplos de que innovar “SIRVE”
  3. 4. … Y que significa innovar? ¿Inventar algo? ¿Cambiar las cosas? ¿Ampliar lo que tenemos? ¿Redefinir lo que hay? NO
  4. 5. ¿Que entendemos por innovación? Transformación de una idea en un producto o en un servicio comercializable, un nuevo o mejorado procedimiento de fabricación o distribución, o un nuevo método de Proporcionar un servicio social”. La INNOVACIÓN es un suceso de carácter económico. Las ideas y los conceptos no son innovaciones Innovación = Invento + Producción + Mercado “ Debe la empresa tener retornos en dinero de la innovación, si esto no se da, NO EXISTE INNOVACIÓN”.
  5. 6. ¿Donde Puedo Innovar? Innovación en Servicios Puedo desarrollar mejoras a los servicios que entrega mi área, inventar nuevos o rediseñar la forma en que se entregan. Innovación en Productos Puedo crear nuevos productos amparados en las marcas de la empresa los que pueden ser complementarios a los que existen o totalmente nuevos. Innovación en Procesos La mejora de los procesos con los que se trabaja en medios de producción o en la entrega de servicios es una oportunidad para generar economías de escala o mayor valor para el cliente final. Innovación en Marketing La propuesta de marketing de la empresa puede ser mejorada mediante la integración de nuevas ideas con el fin de promover la empresa en nichos donde no se encuentra.
  6. 7. <ul><li>Innovar es generar un producto o servicio nuevo que pueda venderse y generar utilidades para la empresa. </li></ul><ul><li>La innovación no es producto de científicos, si no resultado de la observación, integración de ideas y compartir la información existente. </li></ul><ul><li>Para generar innovación debemos considerar lo que sucede en el interior de la empresa como también en el exterior de esta, el entorno que la rodea y las condiciones que la definen. </li></ul><ul><li>La innovación es una herramienta real, probada y exitosa que marca la diferencia entre las empresas que asumen esta filosofía de trabajo y las condiciones en que se proyecta para los próximos años. </li></ul>En Resumen…..
  7. 8. Mas información haga click para ver el video…
  8. 9. IN MOTION I N N O V A <ul><li>Iniciativa para promover nuevas ideas </li></ul><ul><ul><li>Formulario estándar con el formato de presentación de la idea (ver archivo adjunto) </li></ul></ul><ul><ul><li>Envío de ideas y/o comentarios a [email_address] </li></ul></ul><ul><ul><li>Comité de Gerencia evalúa mensualmente las ideas recibidas </li></ul></ul><ul><ul><li>Premios / Incentivos </li></ul></ul><ul><ul><ul><li>Mejor idea del mes : Bono de $100.000 o US$200 </li></ul></ul></ul><ul><ul><ul><li>Mejor idea del año : Paquete Turístico a Brasil </li></ul></ul></ul>
  9. 10. <ul><li>… .participa activamente en esta iniciativa….el éxito de esta actividad depende de TODOS nosotros… B R A S I L te espera…. </li></ul>

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