Dmn3 What's New in Business to Business Online Marketing webinar Nov 2013

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We share trends, insights and key advice on how to generate more website qualified website from your digital marketing efforts, how to create more quality leads for your sales organization and how to close more sales from your digital marketing efforts.

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Dmn3 What's New in Business to Business Online Marketing webinar Nov 2013

  1. 1. What’s Next in B2B Lorem Ipsum Dolor Digital Marketing
  2. 2. About Me • Sales and marketing since 1985 (ya, I’m now ancient!)
  3. 3. About Me • Sales and marketing since 1985 (ya, I’m now ancient!) • Agency business since 2000...digital strategy and client solutions for DMN3
  4. 4. About Me • Sales and marketing since 1985 (ya, I’m now ancient!) • Agency business since 2000...digital strategy and client solutions for DMN3 • Insights, strategy, ideas
  5. 5. Lorem Ipsum Dolor What’s Next in B2B
  6. 6. Lorem Ipsum Dolor Photo Creative Commons License http://www.flickr.com/photos/chrisdlugosz/
  7. 7. Lorem Ipsum Dolor • Maecenas aliquam maecenas ligula nostra, accumsan taciti. Sociis mauris in integer • El eu libero cras interdum at eget habitasse elementum est, ipsum purus pede • Aliquet sed. Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus
  8. 8. Lorem Ipsum Dolor “Gentlemen,! this is ! Maecenas aliquam maecenas ligula nostra, a football”! accumsan taciti. Sociis mauris in integer - Vince Lombardi eget habitasse El eu libero cras interdum at • • elementum est, ipsum purus pede • Aliquet sed. Lorem ipsum dolor sit amet, ligula suspendisse nulla pretium, rhoncus
  9. 9. Fundamentals !
  10. 10. Fundamentals Virtuosity
  11. 11. Fundamentals Virtuosity Mastery
  12. 12. Virtuosity performing the common uncommonly well
  13. 13. Average Grade: 53
  14. 14. Average Grade: 53
  15. 15. Average of Today’s Webinar Attending Companies: 61 Average Grade: 53 Find Your Effectiveness Grade @ http://marketing.grader.com/
  16. 16. “If you build it, they will come.”
  17. 17. “If you build it, they will come.”
  18. 18. 634 million websites as of December 2013 Number of Websites
  19. 19. 634 million websites as of December 2013 3.8 Billion Indexed Pages Wednesday, September 18th, 2013 Number of Websites Number of Web Pages
  20. 20. 15 million Facebook Pages as of March, 2013 634 million websites as of December 2013 3.8 Billion Indexed Pages Wednesday, September 18th, 2013 Number of Websites Number of Web Pages
  21. 21. You Are Here
  22. 22. Traditional Marketing Model Website Social Media Email Public Relations Company Brand Mobile Print Direct Mail Content Reputation Mgmt Organic Search Paid Search
  23. 23. 3.0 Marketing Model Website Social Media Email Public PR Relations ! Mobile Print Direct Mail Content Reputation Mgmt Organic Search Paid Search
  24. 24. 88% Percentage of individuals conducting online research before buying a product or service Source: Pew Research, 9/29/10 Photo Courtesy Creative Commons License http://www.flickr.com/photos/83532250@N06/
  25. 25. 66% Percentage of individuals who rely consumer-generated media sources to help form their buying selections. Source: McKinsey “Consumer Journey” Report 2009
  26. 26. The Goal of Marketing Today: Get Found Photo Courtesy Creative Commons License: http://www.flickr.com/photos/karen_od/
  27. 27. Trend #1 Lorem Ipsum Dolor SEO has Changed What’s Next in B2B
  28. 28. SEO Then SEO of the Past Was A Small Set of! Mostly Technical Tasks
  29. 29. and Now SEO of the Past Was A Small Set of! Mostly Technical Tasks SEO NOW Encompasses a Huge Range! of More Complex Responsibilities
  30. 30. Trend #2 Lorem Ipsum Dolor Content Rules What’s Next in B2B
  31. 31. Lorem OR Dolor Ipsum What’s Next in B2B
  32. 32. Trend #2 Lorem Ipsum Dolor Inbound Rules What’s Next in B2B
  33. 33. Graphic: SEOmoz
  34. 34. Graphic: SEOmoz
  35. 35. Content Matrix
  36. 36. Strategy Strangers Tactics Inbound Marketing Approach Attract Traffic Blog Social Media Organic Search Paid Search Close Customers Convert Leads Visitors Calls to Action Unique Content Landing Pages Contacts Leads Delight Customers Customers Email Marketing Lead Nurturing CRM Integration Promoters Social Media Smart Calls to Action Email CRM Integration
  37. 37. Best Better Good More Site Pages = More Site Traffic
  38. 38. Best Better Good 15 or More Posts/Month = 5x more traffic
  39. 39. Best Good Better More Blog Posts = More Leads
  40. 40. Trend #3 Lorem IpsumDots Dolor Connect the What’s Next in B2B
  41. 41. nt nte sit e cia So ail Em ia ed g tin rke lM Ma M SE O/ SE Co We b Silos?
  42. 42. Integrated Ecosystem
  43. 43. Trend #4 Lorem Ipsum Dolor Everything is Digital What’s Next in B2B
  44. 44. Lorem Ipsum Dolor
  45. 45. Lorem Ipsum Dolor Scan to Download Our Jobs App
  46. 46. Trend #5 Lorem Ipsum Dolor Be Responsive What’s Next in B2B
  47. 47. See how your site looks @ The Responsinator
  48. 48. What % of emails are opened on mobile devices?
  49. 49. 47%! Study of over 250 million email opens worldwide by analytics provider Litmus
  50. 50. What Experience Are You Providing? Poor Better Excellent
  51. 51. Trend #6 Lorem Ipsum Dolor Get Automated What’s Next in B2B
  52. 52. Marketing Automation intelligence, automation, workflows
  53. 53. Trend #7 Lorem Ipsum Dolor Marketing is Sales What’s Next in B2B
  54. 54. “The goal of marketing is to make selling superfluous” Peter Drucker
  55. 55. Your Digital Makeover Before After
  56. 56. Step 1:
  57. 57. Audit and Evaluate Who? Your Digital Presence Your Top Competitors Your Customers Quality Trumps Quantity
  58. 58. Audit and Assess What? Keywords Content Links Social Design UX Calls to Action Lead Nurturing
  59. 59. How?
  60. 60. Outcome B GAP A
  61. 61. Step 2:Transformation Matrix Raise Eliminate Create Reduce
  62. 62. Step 3: Mind Map
  63. 63. Step 4: Prioritize Short Term Long Term
  64. 64. Five Closing Practical Tips Photo Courtesy Creative Commons License http://www.flickr.com/photos/44568283@N02/
  65. 65. The Only Thing You Own Your Website
  66. 66. 1. Create a Content Strategy and Plan Content
  67. 67. Different Content for Different Buying Stages SEE THINK DO
  68. 68. Different Content for Different Buying Stages SEE All businesses that buy office furniture THINK DO
  69. 69. Different Content for Different Buying Stages SEE All businesses that buy office furniture THINK All businesses that buy office furniture and think they may need some DO
  70. 70. Different Content for Different Buying Stages SEE All businesses that buy office furniture THINK DO All businesses All businesses that buy office that buy office furniture and think furniture and they may need need some NOW! some
  71. 71. 2. Create Quality Traffic Blogging Social Search
  72. 72. 3. Create Qualified Leads Unique Offers Calls to Action Landing Pages Lead Forms
  73. 73. Located in two places on the home page. Hard to miss.
  74. 74. 4. Nurture Leads to Close More Sales
  75. 75. 5. Analyze and Optimize Monthly
  76. 76. Finally, aspire to Virtuosity performing the common uncommonly well
  77. 77. Got Any? Photo Courtesy Creative Commons License http://www.flickr.com/photos/orinrobertjohn/
  78. 78. 11 Great Lead Generation Tips, Tricks & Ideas
  79. 79. Photo Courtesy Creative Common License http://www.flickr.com/photos/katielips/
  80. 80. Lets Connect • LinkedIn: scottallancone • Blog: http://www.dmn3.com/ dmn3-blog • Email: scott.cone@dmn3.com

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