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Android piracy and why we love it


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Like all good things in life, the Android market offers consumers lots of pirate games - made at the expense of original content and game developers. This ppt describes how Games2win - an owner of original content leverages 'Inviziads' to beat the Pirates at their own game!!

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Android piracy and why we love it

  1. 1. Why we LOVE Piracy on Android! A presentation
  2. 2. Games2win owns a popular online game called ‘Turbo Cricket Pro’
  3. 3. On the 10 th of Feb. 2012, we realized it’s been pirated to create an Android Game
  4. 4. The pirate game began trending upwards on the Android App store! last 30 days <ul><li>INSTALLS: </li></ul><ul><ul><li>10,000 - 50,000 </li></ul></ul>
  5. 5. Games2win Rejoiced!
  6. 6. WHY? Because, we had created ‘Invizi-Ads’ just for such pirates!
  7. 7. Inviziads: (1/2) <ul><li>Places ‘invisible’ ads in web games before they are launched on the Internet. </li></ul><ul><li>If the game is pirated, then the invisible ad can be made ‘visible’ by Inviziads – just by a click on the developer dashboard. </li></ul><ul><li>That ad then brings the game owner LOTS of traffic from the pirate sites! </li></ul>
  8. 8. Inviziads: (2/2) <ul><li>Inviziads thrives on piracy and thanks Pirates who are our marketers! </li></ul><ul><li>comScore reports Inviziads to serve 10+ MILLION Unique users each month!! </li></ul>
  9. 9. In this case, we made a special ‘Inviziad’ for this pirated Android Game (that played in the pirate game when it started!)
  10. 10. Boom, boom, poWWW! <ul><li>7,527 clicks generated from 54,569 impressions in 2 weeks from the Pirate Game. </li></ul><ul><li>Extra downloads achieved of our original app to which our banners pointed. </li></ul>
  11. 11. Lesson of the story? <ul><li>You can run but you can’t hide  </li></ul><ul><li>The long arm of Inviziads will always catch up with ya! </li></ul>
  12. 12. Just check us out <ul><li> </li></ul><ul><li> </li></ul><ul><li>(p.s. Feel free to distribute this presentation, and don’t worry - it doesn’t have Inviziads  ) </li></ul>
  13. 13. <ul><li>I’m available on : </li></ul><ul><li>Email - [email_address] </li></ul><ul><li>FB - </li></ul><ul><li>Twitter - @rodinhood </li></ul><ul><li>Blog – </li></ul><ul><li>Personal Social Network: </li></ul><ul><li> </li></ul>
  14. 14. Thank You.