March 31, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute
How to Use Twitter
to Gr...
2
What You Will Learn…
Why Twitter for YOUR Business?
Twitter Myths Debunked
How To Build a Twitter Strategy and
Content P...
3
What You Will Learn…
4 Secrets I Use To
Daily on Twitter To
Grow My Community,
Generate Leads and
Sales
My Twitter Story
5
Twitter drives my business!
215,000 followers (top .0002%)
300 million+ (Peek Analytics)
@Mentioned or Retweeted every 4...
But it’s not just statistics……
Why Twitter in YOUR Business?
Why I love Twitter and you should too…
8
9
Why I love Twitter and you should too…
Myth #1…Tweet and you will be FAMOUS!
Truth…
Opportunity is missed
by most people
because it is dressed in
overalls and looks like
work.
~Thomas Edison
Myth #2
You Can’t Sell
Stuff On Twitter
Truth…
Yes you can but the
methods are different.
Myth #3
I don’t think
Twitter is right for
MY business.
Myth #4
You MUST keep
personal separate
from business.
Myth #4:You MUST separate
personal from
professional
Truth…
It all blends together
on social.
Don’t Tweet
From The Hip
18
19
Be SocialInstead of ‘doing social’
Be
Useful
Twitter Strategy & Content Plan
What do you want from Twitter?
Brand awareness
Leads/Sales
Professional networking
Who is ...
Have a Content Plan
22
Secret #1 – Connect With Influencers
Filter By
Klout Score
Slider
Secret #1 – Connect With Influencers
Secret #1 – Connect With Influencers
Secret #2 – Find Real Time Leads
(https://twitter.com/search-advanced)
Secret #2 – Find Real Time Leads
Secret #2 – Find Real Time Leads
30
Secret #3 –TARGET Followers
Secret #3 –TARGET Followers
Secret #3 – TARGET Followers
Let’s connect with people who…
Have “social media” in their bio
Who are active on Twitter
Who follow people who follow the...
Targeted followers
Secret #4 – Automate Evergreen Content
2,000+
Tweets!
Secret #4 – Automate Evergreen Content
Secret #4 – Automate Evergreen Content
This means
your content
is ALWAYS
working for you!
39
Questions?
twitter.com/kimgarst
pinterest.com/kimgarst
facebook.com/kimgarstboomsocial
linkedin.com/in/kimgarst
google.com/+kimgarst
...
Kim Garst - Twitter For Business - SMMW2014
Kim Garst - Twitter For Business - SMMW2014
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Kim Garst - Twitter For Business - SMMW2014

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Kim Garst shares her secret sauce for dominating Twitter and using it to capture leads and generate sales

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Kim Garst - Twitter For Business - SMMW2014

  1. 1. March 31, 2014Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute How to Use Twitter to Grow Your Brand, Leads and Sales Presented by Kim Garst
  2. 2. 2 What You Will Learn… Why Twitter for YOUR Business? Twitter Myths Debunked How To Build a Twitter Strategy and Content Plan
  3. 3. 3 What You Will Learn… 4 Secrets I Use To Daily on Twitter To Grow My Community, Generate Leads and Sales
  4. 4. My Twitter Story
  5. 5. 5 Twitter drives my business! 215,000 followers (top .0002%) 300 million+ (Peek Analytics) @Mentioned or Retweeted every 45/sec Klout score of 86 (99.9 percentile) Top 10 Social Media Blogs (SME) #1 TRAFFIC source!
  6. 6. But it’s not just statistics……
  7. 7. Why Twitter in YOUR Business?
  8. 8. Why I love Twitter and you should too… 8
  9. 9. 9 Why I love Twitter and you should too…
  10. 10. Myth #1…Tweet and you will be FAMOUS!
  11. 11. Truth… Opportunity is missed by most people because it is dressed in overalls and looks like work. ~Thomas Edison
  12. 12. Myth #2 You Can’t Sell Stuff On Twitter
  13. 13. Truth… Yes you can but the methods are different.
  14. 14. Myth #3 I don’t think Twitter is right for MY business.
  15. 15. Myth #4 You MUST keep personal separate from business.
  16. 16. Myth #4:You MUST separate personal from professional Truth… It all blends together on social.
  17. 17. Don’t Tweet From The Hip 18
  18. 18. 19 Be SocialInstead of ‘doing social’
  19. 19. Be Useful
  20. 20. Twitter Strategy & Content Plan What do you want from Twitter? Brand awareness Leads/Sales Professional networking Who is your ideal customer? How can you serve them? What do they care about besides your product or service? Remember…people don't search for our solutions, they search by their problem(s). 21
  21. 21. Have a Content Plan 22
  22. 22. Secret #1 – Connect With Influencers
  23. 23. Filter By Klout Score Slider Secret #1 – Connect With Influencers
  24. 24. Secret #1 – Connect With Influencers
  25. 25. Secret #2 – Find Real Time Leads (https://twitter.com/search-advanced)
  26. 26. Secret #2 – Find Real Time Leads
  27. 27. Secret #2 – Find Real Time Leads
  28. 28. 30
  29. 29. Secret #3 –TARGET Followers
  30. 30. Secret #3 –TARGET Followers
  31. 31. Secret #3 – TARGET Followers
  32. 32. Let’s connect with people who… Have “social media” in their bio Who are active on Twitter Who follow people who follow them Who aren’t spammers 34
  33. 33. Targeted followers
  34. 34. Secret #4 – Automate Evergreen Content
  35. 35. 2,000+ Tweets! Secret #4 – Automate Evergreen Content
  36. 36. Secret #4 – Automate Evergreen Content This means your content is ALWAYS working for you!
  37. 37. 39 Questions?
  38. 38. twitter.com/kimgarst pinterest.com/kimgarst facebook.com/kimgarstboomsocial linkedin.com/in/kimgarst google.com/+kimgarst Let’s Connect!

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