This is a presentation that I recently gave at Collective Intelligence in Sydney, Australia.
The focus of the presentation is on focusing on your customer base as a primary means of innovation. Ideas covered include democratised innovation, systems thinking, service design, and design thinking.
Some mobile and web examples are used as to describe varying levels of engaging your customer base in customer-to-customer communication, and how this emerges new product opportunities.
I have not included the detailed notes. If you are interested, please contact me.
Eye-Catching Web Design Crafting User Interfaces .docx
Collective Intelligence: User-Led Mobile Innovation
1. COLLECTIVE
DR. ROD FARMER
Senior Manager
Experience Strategy
Vodafone Hutchison Australia
INTELLIGENCE
USER-LED MOBILE INNOVATION
Sunday, 4 October 2009
12. FULL DISCLOSURE: WHAT I PREACH
SERVICE DESIGN
DESIGN FOR EXPERIENCES THAT REACH MANY PEOPLE THROUGH
MANY DIFFERENT TOUCHPOINTS, AND THAT HAPPEN OVER TIME
Sunday, 4 October 2009
24. HOW DOES THIS
RELATE TO
COLLECTIVE
INTELLIGENCE?
Sunday, 4 October 2009
25. HOW DOES THIS
RELATE TO
COLLECTIVE
INTELLIGENCE?
FROM PRODUCTS TO PEOPLE
Sunday, 4 October 2009
26. col⋅lec⋅tive
Of, or relating to, charactestic of, or made
by a number of people acting as a group
Sunday, 4 October 2009
27. in⋅tel⋅li⋅gence
The ability to acquire and apply knowledge,
particularly towards a purposeful goal
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28. COLLECTIVE
INTELLIGENCE
The emergence of learning and new
information through the process of con ict,
cognition, coordination and cooperation
Sunday, 4 October 2009
29. SOCIO-TECHNICAL
ENVIRONMENTS
COMPLEX
RELATIONSHIPS
SYSTEMS
ORIENTED
ADAPTATIVE
BEHAVIOUR
Sunday, 4 October 2009
30. SYSTEMS COMPLEXITY
NON-REDUCTIONIST. POSSESS MEMORY. NON-
LINEAR. CHAOTIC RELATIONSHIPS. GOAL-ORIENTED.
NON-DETERMINISTIC. CONTEXT SENSITIVE.
Sunday, 4 October 2009
31. AUTOPOESIS LIVING NETWORKS
THROUGH INTERACTION AND TRANSFORMATION
CONTINUALLY REPRODUCE PROCESSES AND ENTITIES
Sunday, 4 October 2009
32. CUSTOMER BASE
SEE YOUR CUSTOMER
EVOLUTION
AS A LIVING NETWORK
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33. COMMUNITIES RE-FORM AND EVOLVE
INNOVATION IS IN THE WILD
?
BELIEFS, DESIRES, INTENTIONS CHANGE
Sunday, 4 October 2009
34. OUR USERS ARE BECOMING PROSUMERS
OF CONTENT AND SERVICES
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35. S - E - R
SEED EVOLVE/EMERGE RE-SEED
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36. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
Sunday, 4 October 2009
37. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
MANUFACTURING USER-LED
Hedged bets on innovators • Convergence Culture
Poor utilisation of resources, time • Community-Driven
and money • Open Systems
Increased product development • Encourages Prosumerism
Alienation and increased costs • Emphasises Self-Expression
Sunday, 4 October 2009
38. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
Sunday, 4 October 2009
39. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT
Sunday, 4 October 2009
40. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT
MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES
Sunday, 4 October 2009
41. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT
MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES
ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION
Sunday, 4 October 2009
42. DEMOCRATISED INNOVATION
USER-LED INNOVATION THROUGH COMMUNITY PARTICIPATION
PARTICIPATE, CONTRIBUTE, SHAPE THE ENVIRONMENT
MEMBERS OF COLLECTIVE WHOLE, NOT CONSUMERS OF COMMODITIES
ENCOURAGE PROSUMERISM OVER PASSIVE CONSUMPTION
SELF-EXPRESSION USED TO PROMOTE IMMERSION AND ENGAGEMENT
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43. communication
fostering customer-to-customer innovation
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44. SYNCHRONOUS
ASYNCHRONOUS
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50. 1-to-N
communication
(passive synchrous)
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51. 1-to-N
communication
(active synchronous)
Sunday, 4 October 2009
52. N-to-N
communication
(active asynchronous)
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53. N-to-N
communication
(passive asynchronous)
Sunday, 4 October 2009
54. Back AUS v IND
Cricket LIVE Share
AUS v NZ AUS v IND - 1st Test
349 245 d. 1st Inn SCG - Sydney, Aug 24 - Aug 27
3/349 (36 Ov) 318 2nd Inn
NZ lead by 296 runs
Last wicket: Healey (52), bowled Williams
Match Starts Web 16 Sep 9:00 AM EST
Recent overs . 1 . 2 . . | . . 1 1 . 4 | . . . . . . | 3 1 W
Watch TV! Highlights Scorecard
Notify Me 1 day
AUS (2nd Inn) - 3/493 36.1 Ov
Batting
Facebook 4s
R B 6s SR
Striker Tell friends
40 98 3 1 38.25
Ponting, R.B
Non Striker Twitter
40 98 3 1 38.25
Katich, I.J
Bowling (NZ)
Current Bowler Email 0/41 (7.4)
Broad, J.M
Previous Bowler
0/41 (7.4)
Broad, J.M
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Sunday, 4 October 2009
55. SOCIAL MOBILE
EVOLUTION
CROWDSOURCING THE NEXT INNOVATION
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61. SUMMARY
• CROWDSOURCE TO CO-CREATE EXPERIENCES
• MOBILE EXPERIENCES WILL BECOME MORE SOCIAL
• BRING CUSTOMERS INTO YOUR SYSTEMS THINKING
Sunday, 4 October 2009