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While you are paying attention to the business, it is easy for soft-spots to develop without anyone noticing, result: ‘Strategic Drift’.
Organisations need to Innovate their Product and Service offering, either organically and/or through M&A. Understand which parts of the organization are ready and where additional support needs to be considered, ‘forewarned is forearmed’.
Get another perspective on Risk Assessment for the organization regarding Readiness for Change and Innovation Potential.
Unattended soft-spots reduce customer value, resulting in the organization only following the market.
Address your soft-spots and be able to drive the market, setting the bar by which others are judged.