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  1. 2. About Stride <ul><li>Chewing Gum </li></ul><ul><li>Created by Cadbury Adams, </li></ul><ul><li>Owned by Kraft Foods </li></ul><ul><li>Founded 1920 </li></ul>
  2. 4. How do we get consumers to choose Stride over other competitors chewing gum brands?
  3. 5. Get People Talking <ul><li>Social Media </li></ul><ul><li>Mobile Applications </li></ul><ul><li>Contests and Giveaways </li></ul><ul><li>Free Samples </li></ul>
  4. 6. Continual Updates and Improvements of Brand Awareness <ul><li>Packaging </li></ul><ul><li>Commercials </li></ul><ul><li>Ads </li></ul><ul><li>Social Media </li></ul><ul><li>Blogs </li></ul><ul><li>Company-Consumer Interaction </li></ul>
  5. 7. Social Media Followings 2,406,5874 Facebook Fans 2,051 Twitter Followers 1,588 Subscribers to Youtube Channel Presence on Flickr
  6. 8. Budget 45% Social Media 45% Ads and Commercials 10% Promotions, Contests, Giveaways
  7. 9. Timeline -In demand all year round -Look for brand awareness improvement within a year
  8. 10. “ The Ridiculously Long Lasting Gum”