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Gcse unit4 evaluation

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Gcse unit4 evaluation

  1. 1. Unit 4 Evaluation FRIDAY 6th FEB 2015 - MUST BE UPLOADED!
  2. 2. 10 questions – 10 MARKS... The evaluation should reflect on the student’s individual role within the group collaboration and how successfully: 1. the two media products are linked 2. research has been used to fulfil the brief and meet the needs of the client 3. the products apply appropriate conventions 4. the products target the appropriate audience 5. representational issues have been addressed 6. the production process is organised and scheduled 7. considerations of any rules and regulations have been applied. 8. How did you work as a team (if relevant) - what was your contribution to the project. 9. What has been especially successful in your project? 10. What could have been improved? To be marked at the highest levels, the evaluation needs to draw on convincing evidence and valid criteria.
  3. 3. Use more thanone format in answering the set questions - generally best practice. Requirements... Use of range of digital presentations. NOT a PPT with pics popped in The most successful evaluationswere video commentaries with images cut over the top to illustrate the commentary. It may be done individually (preferred) or with the production group as a whole. Must give a clear indication of their role in any group evaluation and the presentation must be evidenced (filmed). You will evaluate your work digitally. Answer EVERY question and ANALYSE, don’t describeMobile phone footage was quite effective in ‘snapshot’ style interviews for audiencefeedback, remember to film with the phone held in landscapeorientation.
  4. 4. Digital Methods we like • Explain Everything. • Video with images/clips over the top. • Animations/creative presentations. • VoxPops for audience feedback/Screening • Screenshots of YouTube or FaceBook comments • Progress • Director commentary style • Prezis, but only if done VERY carefully
  5. 5. 1 – How the two media products are linked • Clear campaign connections: – Logo – Slogan – Connections between images. – Contact details • Target audience: – Same audience for each product – clear? – If not same audience – how is it clear its part of the same campaign? • Connection to CopyrightHeroes from the brief? • Links between the products made from all the group?
  6. 6. 2 – How research has been used to fulfil the brief and meet the needs of the client • What did the brief ask? • Take a number of points and consider how your research looked into the issues mentioned. • Then pinpoint EXACTLY how your product and planning matched the brief. • Has your whole project followed the brief – have you referred to it at all stages? How have you shown clear links to the brief throughout?
  7. 7. 3. The media products use, develop or challenge forms and conventions of real media products • Genre • Links to real media products • Clips from film and other products to compare. • Still images to illustrate • Annotations • USE = use conventions; doesn’t change • DEVELOP = Know existing conventions; change/adapts somewhat • CHALLENGE = goes against conventions • Challenge conventions – how and why
  8. 8. 4. Who would be the audience for your media product? • Target audience: – Age – Gender – Class – Interests – Lifestyle • Why? Continued on next slide
  9. 9. 4. How did you attract/address your audience? • Audience profile • Audience needs – what does YOUR audience want when watching a horror film? • Audience feedback/surveys and how you acted on the advice • Uses and gratifications applied to your film opening • Small stills from your film to support your points
  10. 10. 4 – How did you include your audience and their feedback in your research/planning and production? • Vox Pops • Screenings and interviews • Survey and graphs (surveymonkey?) • Presentation feedback • Comments from YouTube/FB • What learnt, not just what they say
  11. 11. 5. How does your media product represent particular groups, people, places etc? • Who features in your products? What places feature? HOW are they shown? • Survey feedback • Women in your film (victim, homemaker etc) • Youths • Negative or positive representations • Locations – eg cinemas? • How? Use of image, sound, music, colour tone, language used? • Why chosen to represent in this way?
  12. 12. 6 - the production process is organised and scheduled • How you organised your group (if relevant) • How you split up the work. • How you planned – process/order? • How did the planning influence your production. • Creation of your product – did you change it at all? If so, why? • Did you work to time – or is the production being rushed?
  13. 13. 7. Consideration of rules and regulations and media institutions and why? • Do you need to consider rules by ASA or OFCOM? How do your products fit their code? • Where would we see your products– BE SPECIFIC and give solid reasons to support.
  14. 14. 8 - How did you work as a team (if relevant)? • How did your group work together (be honest!) • What was your contribution to the project? Research, planning, presentation and production. • Did you ‘pull your weight’? How?
  15. 15. 9 - What has been especially successful in your project? • What went well? • Why? (well prepared, detailed research, a lot of audience involvement, listened to feedback etc) – what changes did you make to your to improve? • Was team working a strength? Time management? Presentational style?
  16. 16. 10 - What could have been improved? • What was less successful? Why? • How could these elements have been improved? – eg better time management, closer focus on brief, more time on production etc
  17. 17. Level 6 9–10 marks Candidates offer a focused, cogent and critical evaluation of their contribution to the production process. They draw on convincing evidence and valid criteria to assess the degree of success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. Responses are communicated using accurate spelling, punctuation and grammar. Level 5 7–8 marks Candidates offer a successful evaluation of their contribution to the production process. They draw on some convincing evidence and valid criteria to assess the degree of success of the completed media production in fulfilling the terms of the brief and meeting the needs of the target audience. Responses are communicated using mainly accurate spelling, punctuation and grammar. Level 4 5–6 marks Candidates discuss their contribution to the production process. They draw on some relevant evidence to show how successful the completed media production has been in fulfilling the terms of the brief and meeting the needs of the target audience. Responses are communicated using some accurate spelling, punctuation and grammar.
  18. 18. Examples • http://alanahcorneliusktsmedia.blogspot.co.u k (No technology, but good info) • http://chammondg321.blogspot.co.uk/search /label/Evaluation (using technology well - A2 example, but just for ideas)

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