Legal Marketing: Email Newsletters

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Email newsletters are probably the least appreciated aspect of Internet marketing. But guess what: the day you send out your newsletter should be the most important marketing day of the month for your law firm.

In this presentation, you’ll learn about the elements that go into creating a dynamic, productive email newsletter – one that gets opened and read. You’ll learn what your newsletter should REALLY be all about, and why it’s important to your firm’s bottom line.

Published in: Marketing, Business, Design
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Legal Marketing: Email Newsletters

  1. 1. Legal Marketing Series The Newsletter: The Most Powerful Thing For Your Business You’re Not Doing, Or Doing Wrong Larry Port CEO, Rocket Matter May 8, 2014
  2. 2. Legal Marketing Series Free E-Books!
  3. 3. Legal Marketing Series Minute Video Series
  4. 4. Rule #1: The primary objective of your newsletter is to drive traffic. Legal Marketing Series
  5. 5. Guess which days on this traffic graph featured newsletters? Legal Marketing Series
  6. 6. Newsletters, when done correctly, create more site traffic. Legal Marketing Series
  7. 7. More site traffic means more contacts (on a well- designed site). Legal Marketing Series
  8. 8. More contacts means more business development. Legal Marketing Series
  9. 9. Rule #2: Your subject line is of critical importance. Legal Marketing Series
  10. 10. Legal Marketing Series
  11. 11. Rule #3: You have 10-seconds of someone’s attention (at best). Legal Marketing Series
  12. 12. Rule #4: Preview windows and smartphones are your venue. Legal Marketing Series
  13. 13. Rule #5: Understand and track your statistics. Legal Marketing Series
  14. 14. Legal Marketing Series
  15. 15. Rule #6: Use visual hooks to engage viewers. Legal Marketing Series
  16. 16. Rule #7: Use your newsletter to learn what’s working in your content strategy. Legal Marketing Series
  17. 17. Rule #8: Newsletters also combat out-of-site- out-of-mind. Legal Marketing Series
  18. 18. Rule #9: Don’t be afraid to increase sending frequency. Legal Marketing Series
  19. 19. Legal Marketing Series
  20. 20. Legal Marketing Series
  21. 21. Legal Marketing Series
  22. 22. Legal Marketing Series
  23. 23. Legal Marketing Series
  24. 24. Legal Marketing Series
  25. 25. Legal Marketing Series
  26. 26. Legal Marketing Series Free E-Books!
  27. 27. Legal Marketing Series Minute Video Series
  28. 28. Legal Marketing Series Let’s get in touch! larry@rocketmatter.com @larryport rocketmatter.com legalproductivity.com rocketx1.com Larry Port CEO, Rocket Matter

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