How to Develop Business Through the Internet

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This is a deck from a Legal Productivity webinar, resented by Rocket Matter (www.rocketmatter.com).

Attorneys have always gotten their best work by virtue of relationships and their word of mouth reputation. The Internet has not changed this.

Learn how many lawyers are saving time and money by using the Internet to:

Enhance their reputation;
Grow their network of relationships;
Establish themselves as subject matter experts; and
Get not just clients, but high-quality clients.

Originally presented on May 17, 2012, 12:00PM – 1:00PM, EST

Speaker: Kevin O’Keefe, Lexblog.com

Join us and learn how you can use blogging and other online platforms and tools to develop relationships and grow your practice.

About Kevin:

Kevin O’Keefe is CEO and publisher of LexBlog, the leading provider of professional turnkey blog and social media solutions. The LexBlog Network (LXBN), with over 7,000 lawyers and other service professionals, is the largest network of professionals blogging.

Prior to LexBlog, Kevin was a trial lawyer for 17 years. In 1996, he started his own law firm and began to use the Internet for business development. He also served as a VP of Business Development for LexisNexis’ Martindale-Hubbell for two years.

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How to Develop Business Through the Internet

  1. 1. Business Development Through the Net Relationships and Word of Mouth Reputation@ ein ke kv o e f e
  2. 2. 14% of people trust advertising@ ein ke kv o e f e ht:/ w .f k o /h tscn r rm /2 1 5 5 / /h ts em t / wl r mp oo/a ay o o4 3 3 4 1inp oot a / p w ic .c p r
  3. 3. Business Development@ ein ke kv o e f e ht:/ w .f k o /h ts fs r 4 3 9 9 3 t / wl r mp oo/ ot / 6 6 9 3 / p w ic .c d e3
  4. 4. Relationships@ ein ke kv o e f e ht:/ w .f k o /h ts ir a u a/8 8 6 6 0 t / wl r mp oo/ t l g r 1 0 2 8 / p w ic .c vus 2
  5. 5. Word of mouth reputation@ ein ke kv o e f e ht:/ w .f k.c mp oo/ ac p k /3 4 6 0 6/ t / wl r o /h ts ro ao2 4 6 3 6 / p w ic m
  6. 6. Facebook Relationship baskets : Grow trust and build one’s reputation@ ein ke kv o e f e
  7. 7. Facebook Internet : Relationships and reputation accelerator@ ein ke kv o e f e
  8. 8. Building relationships?Building WOM Reputation? @ ein ke kv o e f e
  9. 9. Media? It’s a shared experience.@ ein ke kv o e f e
  10. 10. Facebook Powerful Internet identity? Good? Or bad?@ ein ke kv o e f e
  11. 11. • 40% of law firms say blogs and social media brings in work 1• Moving beyond search to social• Cannot cram influence• Will get killed in search without social 1S uc: A ML g l tle c2S uc: G en l B l r o re L e aI eig n e o re re f d e e nl ie / s@ ein ke kv o e f e
  12. 12. Gardiner Miller, Toronto@ ein ke kv o e f e
  13. 13. Nancy Van Tine, Boston@ ein ke kv o e f e
  14. 14. Strategy: Don’t jump blindly.@ ein ke kv o e f e ht:/ w .f k o /h ts ivr/3 6 2 8 1 t / wl r mp oo/ ain4 6 2 8 7 / p w ic .c v
  15. 15. Engagement. Who in my target audience am I engaging?@ ein ke kv o e f e ht:/ w .f k.c mp oo/ia o d o na /6 2 9 7 t / wl r o /h ts m n m u t 7 7 0 8 / p w ic d in
  16. 16. You’re looking to build social media equity. ht:/ w .f k.c mp oo/ at_to a/2 2 8 6 0 t / wl r o /h tsm r h m s 9 7 3 6 / p w ic in 3@ ein ke kv o e f e
  17. 17. There are alreadyconversationstaking place Listen ht:/ w .f k o /h ts2 1 1 8 @ 0 /2 9 0 6 0 t / wl r mp oo/6 0 0 2 N 03 1 2 9 8 / p w ic .c
  18. 18. It’s about trust ht:/ w .f k.c mp oo/sn as1 9 8 1 8 t / wl r o /h ts a d r 0 1 1 5 / p w ic s /@ ein ke kv o e f e
  19. 19. Facebook Traction? •Reputation being enhanced? •Growing network of relationships? •Recognized subject matter expert? •Not just clients (job), but high quality clients (job)?@ ein ke kv o e f e
  20. 20. Platforms on the Internet for business development onthe InternetPlatforms : Build an Internet identity@ ein ke kv o e f e
  21. 21. Facebook @ ein ke kv o e f e
  22. 22. Facebook RSS Reader - Listening@ ein ke kv o e f e
  23. 23. @ ein ke kv o e f e Image by loozrboy via Flickr Creative Commons
  24. 24. @ ein ke kv o e f e Image by ell brown via Flickr Creative Commons
  25. 25. @ ein ke kv o e f e Image by Abhinav & Abhinav via Flickr Creative Commons
  26. 26. @ ein ke kv o e f e Image by zoetnet via Flickr Creative Commons
  27. 27. Peter Mahler, New York City@ ein ke kv o e f e
  28. 28. Harris & Moure, Seattle@ ein ke kv o e f e
  29. 29. Thank you.Kevin O’Keefe, CEO & Publisher, LexBlog, IncSeattle, WADirect: 206.340.8204Cell: 206.321.3627web: lexblog.comemail: kevin@lexblog.comBlog: Real Lawyers Have Blogs: kevin.lexblog.comTwitter: @kevinokeefeLinkedIn: linkedin.com/in/kevinokeefeLinkedIn: Legal Blogging GroupFacebook: Real Lawyers Have Blogs page

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