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Connecting in a Digital Age

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In this day and age, it’s vital that you connect with potential clients online. Having the right content on your website can drive traffic to your firm and help you capture new leads. So what kind of content? When it comes to SEO, Google favors concise short-form web videos. In other words, using online videos for marketing is critical.

In this webinar, you’ll learn about the importance of connecting with possible clients online and how using videos for marketing can help you reach more prospects than ever before.

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Connecting in a Digital Age

  1. 1. Connecting in the Digital Age Corey Saban THELAW.TV 561-626-9809
  2. 2. "Why would anyone watch a music video?" • MTV debut in 1981. • Limited audience. • Doubt, but MTV in 90% of U.S. homes. • "Video killed the radio star" first video ever played. • Nothing has changed!
  3. 3. Information was harder to find.
  4. 4. From warrior to word perfect. Somewhere, something went terribly wrong.
  5. 5. Your Presenter • Emmy-nominated and Associated Press winning formerTV journalist. • Co-FounderTHELAW.TV • Florida Bar Member benefit. • Help you engage with affordable web video. • We provide the questions your prospects want answered. Corey Saban THELAW.TV
  6. 6. We connect differently.
  7. 7. Everyone Googles everything...
  8. 8. And so do your prospects no matter their age.
  9. 9. You must embrace technology.
  10. 10. Sites without video lose prospects.
  11. 11. Often too text heavy.
  12. 12. Consumer Habits • Having a website is not enough. • If it's static, your prospects leave. • Less people reading, want quick sound bites. • What can you do for them? • Q & A videos turn prospects to clients. • Source: Fortune Mag.
  13. 13. The more content, the better.
  14. 14. Popularity of web video.
  15. 15. Why video matters?
  16. 16. Average 52 seconds on lawyer's website.
  17. 17. More time with videos = higher rank in the search engines.
  18. 18. Videos on web pages increase conversion by 86%.
  19. 19. Educate: Q&A videos are the best way to convey a lawyers knowledge and personality.
  20. 20. Firms turn this written info...
  21. 21. Into a short form web video. • (insert embedded video)
  22. 22. What should I know about videos? • You are establishing credibility. • Information has to be explained conversationally. • One thought per video, with numerous follow up videos. • Be brief 80 seconds or less. • Generic background brings attention on you. • The right content boosts your Google rank. • You want video with the text underneath.
  23. 23. Dozens of short videos in each area.
  24. 24. The right content with video & text.
  25. 25. The right content in video boosts rank.
  26. 26. We all search differently.
  27. 27. Google loves video. • Web video boosts your website's chance of being found on page 1 of Google search by 53x. •78% of marketers say web video had direct impact on business. • Source:TechCrunch/Animoto
  28. 28. Your firm relies on referrals.
  29. 29. Video adds credibility. 82% of people say watching an online video of a product or professional makes them more confident in purchasing decisions.
  30. 30. Small PI firms leveling playing field.
  31. 31. One video per page with transcription underneath.
  32. 32. First organic search!
  33. 33. Newspapers on life support. • Subscriptions at lowest levels since 2009. • Ad revenue down, workforce shrunk, consolidation (Scripps, Journal, Gannett). • The NewspaperAssociation of America stopped releasing industry wide revenue data. • Source: Pew Research
  34. 34. WSJ forced to evolve. • 900k digital subscribers • Produce 70 videos a day • Now avg. 6 million monthly views: "Getting shares allows viewers to do our promotional work for us, so we emphasize shorter videos because they're more engaging and likely to be watched." -Andy Regal SVPWSJ Digital
  35. 35. NYTimes • 75 person staff. • 500 plus a week. • 18 million monthly video views. • Up from 11 million in 2014. • Source: Comscore
  36. 36. This is the modern family. • 91% of adults have phone within arms reach 24/7. • We watch more than we read on phone. • 75% use smartphone in bathroom. • Web video disrupted print. • Source: Nielsen
  37. 37. is the 2nd largest search engine in the world
  38. 38. Google ownsYouTube
  39. 39. Google will rank video higher in search results.
  40. 40. Perception not reality.
  41. 41. Who is usingYouTube? 68 million users: 35-54 years
  42. 42. All Fortune 500 companies
  43. 43. Web video and professionals • 59% of execs. rather watch video than read text. • 62% say web video means engagement. • 75% watch work related videos daily. • Source: Forbes
  44. 44. Respected Corporate Law Firms
  45. 45. Law firms with aYouTube channel have a significant advantage.
  46. 46. Connect in every language.
  47. 47. YouTube either drives business to you...or your competitor.
  48. 48. People are searching for everything.
  49. 49. Hiring a lawyer is emotional decision. People want a feel for who you are.
  50. 50. Evolution has wired our brains for visuals. • We are visual learners. • Visuals processed 60k times faster than text. • They trigger emotion, help us emotionally relate. • Help us retain message.
  51. 51. Attracting prospects is harder than ever.
  52. 52. People want answers to questions and want it now.
  53. 53. Are they finding you?
  54. 54. Firms taking advantage of web video and getting intake. • Video 10x more likely to engage over text. (Wistia) • Video increases chance of front-page Google result by 53 times. (Search Engine Land) • Sites with video, keep prospects 2 minutes longer. (Hubspot) • 8 of 10 say a video showing a professional explaining an issue influences them. (PRNewswire)
  55. 55. Web video is a must. (insert embedded video)
  56. 56. Change is scary.
  57. 57. Washington Post
  58. 58. What our clients say... (insert embedded video)
  59. 59. Questions Corey Saban 561-626-9809 www.thelaw.tv THELAWTV onTwitter & Facebook
  60. 60. CLE Reference Number 1608710N Corey Saban 561-626-9809

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