1.
Legal Marketing Series
SEO is Dead:
Why you can’t rely on
search engine
optimization for your
web marketing
Larry Port
CEO, Rocket Matter
2014

2.
Legal Marketing Series

3.
Legal Marketing Series
Free E-Books!
legalproductivity.com/e-books/

4.
Many people think SEO
is synonymous with
Internet marketing.
Legal Marketing Series

5.
They think it’s the only
way to get traffic to their
site without paying.
Legal Marketing Series

6.
Guess what: it’s not the
only way, and it’s
certainly not free.
Legal Marketing Series

7.
Do you need an SEO site
architecture? YES
Legal Marketing Series
Is it the primary way to
drive traffic? NO

8.
Observation #1:
More people are in
the SEO ballgame
than ever before.
Legal Marketing Series

9.
Many firms find they
were doing great in
2008, but no longer.
Legal Marketing Series

10.
This is because more
people are
competing for the
same words.
Legal Marketing Series

11.
Or they were
on the
receiving end
of Panda.
Legal Marketing Series

12.
And they keep trying to
fix their traffic problem,
but they are using the
wrong tool:
Legal Marketing Series

13.
SEO
Legal Marketing Series

14.
Observation #2: SEO
is still relevant, though
its dominance is over.
Legal Marketing Series

15.
It’s a foundational element.
It’s not the entire building.
Legal Marketing Series

16.
Observation #3: SEO
isn’t the only or best
way to build traffic.
Legal Marketing Series

17.
Legal Marketing Series
Use well-executed newsletters,
social media, content, and PR...

18.
Legal Marketing Series
Key phrase being “well-executed”

19.
Legal Marketing Series
Ninja Tip: we are in a
golden era of digital
advertising.

20.
Legal Marketing Series
If you’re not a
believer, it WORKS.

21.
Legal Marketing Series
Some of our top
performing ads ever.

22.
Legal Marketing Series
Digital advertising is
effective and
measurable.

23.
Legal Marketing Series
And allows you to
target demographics
with disturbing
precision.

24.
Observation #4:
Once firms get
visitors to their site,
the visitors leave.
Legal Marketing Series

25.
Legal Marketing Series
You have
10
seconds.

26.
Legal Marketing Series
Is your site designed for humans?

27.
Observation
#5: Most web
searches are
conducted on a
mobile device.
Legal Marketing Series

28.
65%
Legal Marketing Series

29.
Which means: Local
Search. Google
Maps. Yelp.
Facebook.
Legal Marketing Series

30.
If you’re only thinking
SEO, and not thinking
Social, Local and Mobile,
you’re WAY behind.
Legal Marketing Series

31.
Observation #6:
Have you checked
the search volume of
the terms you’re
killing yourself over?
Legal Marketing Series

32.
You might be surprised to
see how low some of
those volumes are.
Legal Marketing Series

33.
Legal Marketing Series

34.
And by some
estimates, only 15% of
people that need an
attorney look for one.
Legal Marketing Series

35.
So you’re not pursuing
the vast majority of
potential clients.
Legal Marketing Series

36.
Observation #7:
Relentless SEO focus
causes people to waste
time and money.
Legal Marketing Series

37.
Look what you’re missing!
Legal Marketing Series

38.
Observation #8:
You’re putting all your
eggs in Google’s
basket.
Legal Marketing Series

39.
Google likes to
shake your basket.
Legal Marketing Series

40.
400+
times a year!
Legal Marketing Series

41.
Legal Marketing Series
Free E-Books!

42.
Legal Marketing Series
Minute Video Series

43.
Legal Marketing Series
Let’s get in touch!
larry@rocketmatter.com
Twitter: @larryport
rocketmatter.com
legalproductivity.com
rocketx1.com
Larry Port
CEO, Rocket Matter