SEO is Dead: Why you can’t rely on search engine optimization for your web marketing

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For those of you that have seen your web traffic rank, a good primer on why you need to branch out from purely search engine optimization to build traffic.

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  • Larry - great deck. I agree that more 'traditional' SEO tactics to get visibility (the majority of which have been destroyed by Panda) are dead. Today, creating an SEO architecture for your site is just step 1 of a longer campaign to get search engine visibility, that should include creating relevant content to engage visitors.
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SEO is Dead: Why you can’t rely on search engine optimization for your web marketing

  1. 1. Legal Marketing Series SEO is Dead: Why you can’t rely on search engine optimization for your web marketing Larry Port CEO, Rocket Matter 2014
  2. 2. Legal Marketing Series
  3. 3. Legal Marketing Series Free E-Books! legalproductivity.com/e-books/
  4. 4. Many people think SEO is synonymous with Internet marketing. Legal Marketing Series
  5. 5. They think it’s the only way to get traffic to their site without paying. Legal Marketing Series
  6. 6. Guess what: it’s not the only way, and it’s certainly not free. Legal Marketing Series
  7. 7. Do you need an SEO site architecture? YES Legal Marketing Series Is it the primary way to drive traffic? NO
  8. 8. Observation #1: More people are in the SEO ballgame than ever before. Legal Marketing Series
  9. 9. Many firms find they were doing great in 2008, but no longer. Legal Marketing Series
  10. 10. This is because more people are competing for the same words. Legal Marketing Series
  11. 11. Or they were on the receiving end of Panda. Legal Marketing Series
  12. 12. And they keep trying to fix their traffic problem, but they are using the wrong tool: Legal Marketing Series
  13. 13. SEO Legal Marketing Series
  14. 14. Observation #2: SEO is still relevant, though its dominance is over. Legal Marketing Series
  15. 15. It’s a foundational element. It’s not the entire building. Legal Marketing Series
  16. 16. Observation #3: SEO isn’t the only or best way to build traffic. Legal Marketing Series
  17. 17. Legal Marketing Series Use well-executed newsletters, social media, content, and PR...
  18. 18. Legal Marketing Series Key phrase being “well-executed”
  19. 19. Legal Marketing Series Ninja Tip: we are in a golden era of digital advertising.
  20. 20. Legal Marketing Series If you’re not a believer, it WORKS.
  21. 21. Legal Marketing Series Some of our top performing ads ever.
  22. 22. Legal Marketing Series Digital advertising is effective and measurable.
  23. 23. Legal Marketing Series And allows you to target demographics with disturbing precision.
  24. 24. Observation #4: Once firms get visitors to their site, the visitors leave. Legal Marketing Series
  25. 25. Legal Marketing Series You have 10 seconds.
  26. 26. Legal Marketing Series Is your site designed for humans?
  27. 27. Observation #5: Most web searches are conducted on a mobile device. Legal Marketing Series
  28. 28. 65% Legal Marketing Series
  29. 29. Which means: Local Search. Google Maps. Yelp. Facebook. Legal Marketing Series
  30. 30. If you’re only thinking SEO, and not thinking Social, Local and Mobile, you’re WAY behind. Legal Marketing Series
  31. 31. Observation #6: Have you checked the search volume of the terms you’re killing yourself over? Legal Marketing Series
  32. 32. You might be surprised to see how low some of those volumes are. Legal Marketing Series
  33. 33. Legal Marketing Series
  34. 34. And by some estimates, only 15% of people that need an attorney look for one. Legal Marketing Series
  35. 35. So you’re not pursuing the vast majority of potential clients. Legal Marketing Series
  36. 36. Observation #7: Relentless SEO focus causes people to waste time and money. Legal Marketing Series
  37. 37. Look what you’re missing! Legal Marketing Series
  38. 38. Observation #8: You’re putting all your eggs in Google’s basket. Legal Marketing Series
  39. 39. Google likes to shake your basket. Legal Marketing Series
  40. 40. 400+ times a year! Legal Marketing Series
  41. 41. Legal Marketing Series Free E-Books!
  42. 42. Legal Marketing Series Minute Video Series
  43. 43. Legal Marketing Series Let’s get in touch! larry@rocketmatter.com Twitter: @larryport rocketmatter.com legalproductivity.com rocketx1.com Larry Port CEO, Rocket Matter

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