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62 razões para investir em marketing de conteúdo

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62 razões para investir em marketing de conteúdo

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62 razões para investir em marketing de conteúdo

  1. 1. ● ● Fatos e » 62 RAZÕES PARA estatísticas sobre marketing de conteúdo INVESTIR EM MARKETING Traduzido, adaptado e incrementado a partir DE CONTEÚDO « de: http://kapost.com/content-marketing-facts
  2. 2. 1 Marketing de conteúdo custa 62% menos que o tradicional e gera 3x mais leads. 2 Compradores completam 57% do processo de compra antes de falar com o time comercial da empresa. 3 O crescimento de visitantes únicos para sites de empresas líderes em marketing de conteúdo é 7.8x maior do que o das empresas seguidoras (que adotaram depois) (19.7% versus 2.5%) Comum Conteudo
  3. 3. 4 A taxa de conversão para sites que utilizam marketing de conteúdo é 6x maior que a dos que não utilizam. (2.9% vs 0.5%). 5 Empresas que utilizam de estratégias inbound para geração de leads tem um custo por lead 13% menor. 6 Empresas que utilizam inbound marketing tem uma economia média de U$14 por novo cliente. 7 72% dos profissionais de marketing pensam que conteúdo produzido pela marca é mais eficiente que anúncios em revistas e 69% dizem que o retorno é maior que mala direta e PR.
  4. 4. 8 9 10 41% dos profissionais de marketing afirmam que marketing de conteúdo gera ROI positivo. 82% dos profissionais de marketing que blogam veem ROI positivo para suas campanhas de inbound marketing. Marketing inbound traz 54% mais leads para o funil de marketing que o marketing outbound tradicional.
  5. 5. 11 Empresas que trabalham com nutrição de leads geram 50% mais leads prontas para vendas a um custo 33% menor. 12 Leads nutridas fazem compras 47% maiores que leads não nutridas pelo marketing. 13 Adotar uma estratégia inbound aumenta as taxas de conversão de websites, de 6% até 12%. 14 Leads que vem de busca orgânica tem uma taxa de fechamento de 14.6% enquanto leads outbound tem taxa de fechamento média de 1.7%.
  6. 6. GOSTOU? QUER CONHECER OS OUTROS? É SÓ BAIXAR A NOSSA APRESENTAÇÃO

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