“The next big thing in
content marketing is video”
- Just about Everyone, Company ABC
I can’t really credit that quote to anybody in particular
because it’s been said by everyone. B2B marketers know
that online video is more than just a trend.
It's HERE, AND IT'S
If major brands don’t already have video
content libraries, that’s what they’re looking to
create. Video assets keep you relevant and
help you meet customer expectations.
AND THE FUTURE’S LOOKIN’ BRIGHT
86% of brands will increase their spend on video in 2014.
61% of young executives say they will rely more heavily on
business-class video within the next 5-10 years.
And, by 2017, online video will make up nearly 70% of
Based on steady growth in the
industry, we’re seeing B2B
brands hiring talent to manage
their video presence.
Large companies are hiring Directors
of Video Strategy left right and center.
This ensures that someone has
ownership of content assets, strategy,
and that companies are better
equipped to produce enough video
to meet demand.
Under this sort of dedicated leadership, we’ve seen some
clients produce over 1,000 videos within the span of a year.
And this is awesome because consistency and frequency are
the keys to video marketing success.
THE SHIFT IN ONLINE VIDEO
Online video is now about more than
displaying content on the web, it’s
about optimizing your content.
You can customize the viewing
experience to stand out among
NEW PLATFORMS = NEW POSSIBILITIES
Now marketers can:
Brand video players to match a website’s look and feel
Leverage calls to action during or after a video
And that's just the beginning
CHECK US OUT AND
AS WE LOOK FORWARD
New developments are affecting the industry:
This year we’re seeing top video marketing platforms
focus on integrating with other marketing tools including:
Marketing automation platforms
SO HOW DOES THIS HELP MARKETERS?
These integrations help you consolidate all marketing data
and customer insight in one place for analysis.
This helps you make better decisions, and you can automate
MY VIDEO MARKETING PREDICTIONS
Because production is no longer intimidating –
everybody’s got a 1080p recording device in their pocket
– we’re going to see better videos from marketers, and
lots more of them.
With unique integrations with MAPs and CRMs, content
marketers will be able to see what’s resonating and why.
Customer insight and analytics will shape video content
going forward. You’ll modify and amplify your strategy
Eventually, you won’t have to look for the best content online
Marketing automation will help serve up the perfect video
content to the perfect lead at the perfect time.
The future’s here, and I’m very excited to see what
marketers bring to the table.
For more video marketing insights, resources, and tips,
the Vidyard Blog
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Also, feel free to get in touch
CEO & Co-founder of Vidyard
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