CC FlickR image shared by Michael Heiss Global connections: the ins and outs of social networking online
Robyn Jay firstname.lastname@example.org/robynjay/ala-socialnetworking
Think of a social network that YOU are a member of?• It could be a group, club, etc.• What is it’s purpose?• Why are you a member?• How do people join?• Are there ‘rules’ (perhaps unspoken) – how are they determined? [CC FlickR image by Blue Mountains Library]
A two-way ‘contract’ of the exchange of support and information ?
Principles• Profile based• Participation/collaboration within a unifying purpose• Collective knowledge – give and take• Persistence – asynchronous• Transparency/visibility – connections & contributions• Independence – no work flow, no planning• Emerging/evolving & unpredictable
Social media stats From : Social networking WatchFacebook • - 850 million monthly active - 250 million photos uploaded every day - 425 million mobile usersTwitter • - 465 million accounts - 175 million tweets a day - 1 million accounts are added to Twitter every dayLinkedIn • - 2 new members join every second - USA leads membership at 57m, Europe has 34m members - $552m revenue in 2011YouTube • - 3rd most visited site - 2 billion views per day - 44% of YouTube’s users are aged between 12 and 34Instagram • - 30M users - The release of the Android app version saw 1M downloads in 1 dayPinterest • - One of the top 10 largest social networks with 11M visits per week - 10.4M registered users