Do they have a future both as a product as well as online?The media is constantly changing so making ajudgement in whether magazines have a futureas a product as well as online wouldn’t be veryaccurate.However at this current moment of time,technology is increasing dramatically and is seento take over most peoples lives. Based on this,magazines seem to have no future.ALTHOUGH saying that, many people preferreading from a magazine rather than an ipad.
Many people say the printing world is coming to an end butLaurie Benson disagrees and believes it is a stable media.Laurie Benson (Time): I can speak about the international eliteaudience. Obviously the internet has grown wildly over the lastten years, and among this group it’s at saturation, at 93%.Amongst this group, the readership of the international presshasn’t actually fallen over this time period; it has remainedstable, despite what everybody expected. Thedeath knell of the printed word was the wrongforecast to make.
Consumption HabitsTechnology has changed our media consumption habitssubstantially over the last few years. It has created new typesof media; made it easier for us to consume media where andwhen we want; and also blurred the boundaries betweenmedia. Consumers can stream or download films andprogrammes to their computers, and watch them on theirmonitors or on their main television sets. Digital billboardsdisplay eye-catching video images to passers-by. People candownloadradio podcasts to their mp3 players, or digital newspapers totheir electronic book readers, and listen or read on the move.
How have audience habits changed when consuming media?People in the workplace…Think about the workplace –you didn’t really consume media very much at theworkplace before the internet. Now you do – a lot ofinternet usage occurs during the day.- Laurie BensonLaurie Benson suggests that because of the internetpeople want to read about/hear the media whilst onthe internet. This gives the impression that because ofthe increase of the media, consuming the media overthe internet rather than with a magazine is much moreinteresting.
viewpointsTraditionally newspapers were read in the morning at home or on theway to work. Now we have a whole range of touch prints withconsumers during the day. So people can watch Telegraph TV atlunchtime while eating their sandwiches. That’s how it has developed.You want to keep your readers or users as close to you as possible.The internet as a whole is not a threat; it has tobe embraced. And for a print-based product to not havesomething online would be foolish. Alex Blaikley (Telegraph):Both Alex and a majority of other people believe having the media atyour fingertips at all times is a great advantage and being able to reada newspaper on a touch print is a good thing as newspapers should beaccessible online…ON THE OTHER HAND…
TEENAGE MAGAZINES…decreasingAs technology advances and magazines are widely available on the internetthe market for magazines as a product is decreasing.In 2002 sales of teenage magazines went down by 60%