Where there is no vision, the  people  perish.  Proverbs.
We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate bel...
We call this BE Branding?
BE Branding links meaning with marketing
Tell me a story of what you  believe in,  not just what you do.
Belief is the key to BE brands. Don’t say it, BE it.
Beliefs must be clearly articulated.
We look for substance and beliefs we can connect with.
If we BElieve in something, we want to BElong to it.
Spencer Tunick We love to belong, to be part of something
To the outside world, BElonging can look irrational.
We’re united by stories of hope, belief and rebellion
I just had to have this phone, so I bought two!
When we belong, we behave irrationally
BElief. BElonging. BEhaviour.
brand bastions.
<ul><ul><li>At belong we believe a revolution is needed in the way people see and develop brands. </li></ul></ul>
<ul><ul><li>We reject the notion that brands are created through advertising alone.  </li></ul></ul>
<ul><ul><li>Stronger, more profitable brands are created by igniting and harnessing the most powerful resource in any busi...
<ul><ul><li>In a world denying its human instinct, we believe consumers are looking for substance and belief. They seek br...
<ul><ul><li>We exist to inspire our clients to create greater businesses.  We exist to create BE brands . </li></ul></ul>
For more information visit  www.belonggroup.com.au  or check out Simon Hammond’s book: ‘BE Brands’
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BE Brands

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In the 21st century, businesses need to stand for something to be successful.

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BE Brands

  1. 2. Where there is no vision, the people perish. Proverbs.
  2. 3. We believe the single biggest opportunity for business is to inspire its people with a sense of purpose and passionate belief in what they can BE.
  3. 4. We call this BE Branding?
  4. 5. BE Branding links meaning with marketing
  5. 6. Tell me a story of what you believe in, not just what you do.
  6. 7. Belief is the key to BE brands. Don’t say it, BE it.
  7. 8. Beliefs must be clearly articulated.
  8. 9. We look for substance and beliefs we can connect with.
  9. 10. If we BElieve in something, we want to BElong to it.
  10. 11. Spencer Tunick We love to belong, to be part of something
  11. 12. To the outside world, BElonging can look irrational.
  12. 13. We’re united by stories of hope, belief and rebellion
  13. 14. I just had to have this phone, so I bought two!
  14. 15. When we belong, we behave irrationally
  15. 16. BElief. BElonging. BEhaviour.
  16. 17. brand bastions.
  17. 18. <ul><ul><li>At belong we believe a revolution is needed in the way people see and develop brands. </li></ul></ul>
  18. 19. <ul><ul><li>We reject the notion that brands are created through advertising alone. </li></ul></ul>
  19. 20. <ul><ul><li>Stronger, more profitable brands are created by igniting and harnessing the most powerful resource in any business – its people – and then linking their passion to every touch point of a brand. </li></ul></ul>
  20. 21. <ul><ul><li>In a world denying its human instinct, we believe consumers are looking for substance and belief. They seek brands to belong to. They judge a brand on the consistency of its behaviour. </li></ul></ul>
  21. 22. <ul><ul><li>We exist to inspire our clients to create greater businesses. We exist to create BE brands . </li></ul></ul>
  22. 23. For more information visit www.belonggroup.com.au or check out Simon Hammond’s book: ‘BE Brands’

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