How do the successful companies build revenue in mobile? For most, this won't happen and for good reason - they are chasing the wrong goal. This presentation gives insight into how the companies that have been able to find the mobile revenue sweet spot did it. Whether you are building new business models or trying to extend your existing company into the mobile world, this presentation highlights the metrics you should be focused on in order to succeed.
Nothing lasts forever - especially when it comes to mobile revenue - but it is your duty to extract as much of it as possible in the time you have. In this talk you'll hear about the most prominent sources of revenue and learn ways to increase your lead conversion, user retention and revenue lifecycle for your app.