Ilead

805 views

Published on

How we generate leads!

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
805
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Ilead

  1. 1. ad pepper media iLead - get the right prospects Amsterdam, May 2009
  2. 2. Performance marketing with iLead <ul><li>iLead is our strongest product and among the most sophisticated lead capture solutions in the European market </li></ul><ul><li>Lead generation is key for advertisers success in strengthening their client portfolio </li></ul><ul><li>8 years experience and proprietary techology </li></ul><ul><li>World-wide coverage with European dominance </li></ul><ul><li>Our run-of-network satisfies mass-marketable consumer products with the demanded enormous reach </li></ul>iLead – get the right prospects <ul><li>British Airways </li></ul><ul><li>1 million profiles for their newsletter database </li></ul><ul><li>21 countries across Europe – including Russia, Turkey and Hungary </li></ul>
  3. 3. Generating qualified leads <ul><li>Customer acquisition is our mission </li></ul>iLead – get the right prospects <ul><ul><li>New customer </li></ul></ul><ul><ul><ul><ul><li>Potential customer </li></ul></ul></ul></ul>
  4. 4. Generating qualified leads <ul><li>To be successful, we must: </li></ul>iLead – get the right prospects <ul><ul><li>New customer </li></ul></ul><ul><ul><ul><ul><li>Name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Address </li></ul></ul></ul></ul><ul><ul><ul><ul><li>E-mail </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Telephone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Permission </li></ul></ul></ul></ul><ul><ul><ul><ul><li>= Lead </li></ul></ul></ul></ul>identify, properly address and „get to know“ <ul><ul><ul><ul><li>Potential customer </li></ul></ul></ul></ul>
  5. 5. Pay per Lead <ul><li>You only pay for what you actually get. </li></ul>iLead – get the right prospects <ul><ul><li>New customer </li></ul></ul><ul><ul><ul><ul><li>Name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Address </li></ul></ul></ul></ul><ul><ul><ul><ul><li>E-mail </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Telephone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Permission </li></ul></ul></ul></ul><ul><ul><ul><ul><li>= Lead </li></ul></ul></ul></ul>We take the risk. <ul><ul><ul><ul><li>Potential customer </li></ul></ul></ul></ul>
  6. 6. Full service <ul><li>What happens for you in the background? </li></ul>iLead – get the right prospects <ul><ul><ul><li>Campaign/ set-up </li></ul></ul></ul><ul><ul><ul><li>Layout/ design 1 st week </li></ul></ul></ul><ul><ul><ul><li>conception </li></ul></ul></ul><ul><ul><ul><li>Campaign implementation </li></ul></ul></ul><ul><ul><ul><li>2 nd week </li></ul></ul></ul><ul><ul><ul><li>Data validation and reporting </li></ul></ul></ul><ul><ul><ul><li>1 week to 1 year </li></ul></ul></ul>
  7. 7. The data you need <ul><li>Leads you could get out of your campaigns: </li></ul>iLead – get the right prospects registrations memberships subscriptions online-sales Last name First name E-mail Address Telephone Poll (iSurvey) Newsletter dispatch Last name First name E-mail Request of information material Last name First name E-mail Address Sales talk (Callcenter) Last name First name E-mail Address Telephone Confirmation mail tip-a-friend page double-optin page optout-page + quick and cheap complex, but detailed
  8. 8. Optimizing the campaign <ul><li>How to increase the lead volume? </li></ul><ul><li>- premium incentive </li></ul><ul><li>- eye-catching creative </li></ul><ul><li>- exclusiveness through low spreading in the market </li></ul><ul><li>- brought target group </li></ul><ul><li>- effective data retrieval </li></ul><ul><li>- long validity periods of campaigns with large delivery volume </li></ul><ul><li>- downstream exploitation by mailpepper </li></ul>iLead – get the right prospects ...while cutting the costs.
  9. 9. Creatives we used iLead – get the right prospects Example: premium incentive (win-a-trip contest) How to increase the lead volume?
  10. 10. Creatives we used iLead – get the right prospects Example: eye-catching creative (gaming) How to increase the lead volume?
  11. 11. Creatives we used iLead – get the right prospects Example: effective data retrieval How to increase the lead volume?
  12. 12. More than generating leads <ul><li>But an iLead campaign can do even more </li></ul>iLead – get the right prospects Lead generation P op - up s , 13 B anner s , N ewsletter s , S earch b uttons, T extlinks Placement on more than 100 websites, like GelbeSeiten.de, DasTelefonbuch.de, DasÖrtliche.de, etc. + Traffic for free Branding for free +
  13. 13. Performance marketing with iLead <ul><li>iLead is </li></ul><ul><ul><ul><li>„ Generating leads is your chance to turn potential customers into new customers .“ </li></ul></ul></ul><ul><ul><li>a fix price model with guaranteed volume </li></ul></ul><ul><ul><li>a transparent direct marketing tool </li></ul></ul><ul><ul><li>cost-effective, without risks </li></ul></ul><ul><ul><ul><ul><li>We call it </li></ul></ul></ul></ul>iLead – get the right prospects
  14. 14. iLead Credentials iLead – get the right prospects Airfrance promod Nissan Bank of America Tele2 Playboy Magazine l´Oréal Pedigree Lufthansa Travelzoo Snapfish Yves Rocher Nokia Dell Toshiba Orange Samsung Renault T-Mobile
  15. 15. Contact <ul><li>Rob van Gent – rvangent@adpepper.com </li></ul><ul><li>www.adpepper.com </li></ul>iLead – get the right prospects
  16. 16. Case studies <ul><li>Reference: tourism </li></ul><ul><ul><ul><li>VisitDenmark.com </li></ul></ul></ul><ul><ul><ul><li>Campaign target: newsletter registration </li></ul></ul></ul><ul><ul><ul><li>Country: The Netherlands, UK </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 3 weeks </li></ul></ul></ul><ul><ul><ul><li>Western Australia </li></ul></ul></ul><ul><ul><ul><li>Campaign target: newsletter registration </li></ul></ul></ul><ul><ul><ul><li>Country: UK </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 4 months </li></ul></ul></ul>iLead – get the right prospects
  17. 17. Case studies <ul><li>Reference: entertainment </li></ul><ul><ul><ul><li>Win-a-Cabrio </li></ul></ul></ul><ul><ul><ul><li>Campaign target: newsletter registration </li></ul></ul></ul><ul><ul><ul><li>Country: Germany </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 6 months </li></ul></ul></ul><ul><ul><ul><li>JAXX </li></ul></ul></ul><ul><ul><ul><li>Campaign target: registration/ request for information material </li></ul></ul></ul><ul><ul><ul><li>Country: UK </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 4 weeks </li></ul></ul></ul>iLead – get the right prospects
  18. 18. Case studies <ul><li>Reference: entertainment </li></ul><ul><ul><ul><li>Win-a-Cabrio </li></ul></ul></ul><ul><ul><ul><li>Campaign target: newsletter registration </li></ul></ul></ul><ul><ul><ul><li>Country: Germany </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 6 months </li></ul></ul></ul><ul><ul><ul><li>JAXX </li></ul></ul></ul><ul><ul><ul><li>Campaign target: registration/ request for information material </li></ul></ul></ul><ul><ul><ul><li>Country: UK </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 4 weeks </li></ul></ul></ul>iLead – get the right prospects
  19. 19. Case studies <ul><li>Reference: education </li></ul><ul><ul><ul><li>Lecturama </li></ul></ul></ul><ul><ul><ul><li>Campaign target: newsletter registration </li></ul></ul></ul><ul><ul><ul><li>Country: The Netherlands </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 2 years </li></ul></ul></ul><ul><ul><ul><li>CIL </li></ul></ul></ul><ul><ul><ul><li>Campaign target: registration for computer course </li></ul></ul></ul><ul><ul><ul><li>Country: Spain </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 2 years </li></ul></ul></ul>iLead – get the right prospects
  20. 20. Case studies <ul><li>Reference: finance </li></ul><ul><ul><ul><li>BMW Bank </li></ul></ul></ul><ul><ul><ul><li>Campaign target: request for information material </li></ul></ul></ul><ul><ul><ul><li>Country: Germany </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 2 months </li></ul></ul></ul><ul><ul><ul><li>Financescout24 </li></ul></ul></ul><ul><ul><ul><li>Campaign target: request for information material </li></ul></ul></ul><ul><ul><ul><li>Country: Germany </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 4 months </li></ul></ul></ul>iLead – get the right prospects
  21. 21. Case studies <ul><li>Reference: automobiles </li></ul><ul><ul><ul><li>Mitsubishi </li></ul></ul></ul><ul><ul><ul><li>Campaign target: request for information material & registration for road test </li></ul></ul></ul><ul><ul><ul><li>Country: Germany </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 1 week </li></ul></ul></ul><ul><ul><ul><li>Toyota </li></ul></ul></ul><ul><ul><ul><li>Campaign target: request for information material & registration for road test </li></ul></ul></ul><ul><ul><ul><li>Country: Switzerland </li></ul></ul></ul><ul><ul><ul><li>Campaign period: 4 weeks </li></ul></ul></ul>iLead – get the right prospects
  22. 22. Disclaimer <ul><ul><ul><ul><ul><li>© 2008 ad pepper media International N.V., ad pepper, the ad pepper 3 chillies logo, iSense, iLead, mediasquares, Emediate, motigo, Webgains, ad agents, mailpepper, webstats4U are trademarks of ad pepper media International N.V. and its affiliates. Other product and company names are for informational purposes only and may be trademarks of their respective companies. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The information contained herein is subject to change and may be rendered inaccurate for many reasons, including, but not limited to product and service changes, new service and/or product releases, product differences between differing manufacturers, software and hardware changes, or the like. ad pepper media assumes no obligation to update or otherwise correct or revise this information. However, ad pepper media reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of ad pepper media to notify any person of such revisions or changes. </li></ul></ul></ul></ul></ul><ul><ul><li>ad pepper media makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that may appear in this information. </li></ul></ul><ul><ul><li>ad pepper media specifically disclaims any implied warranties of merchant ability or fitness for any particular purpose. In no event will ad pepper be liable to any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein or for the performance or operation of any person, including, without limitation, any lost profits, business interruption, damage to or destruction of property, or loss of programs or other data, even if ad pepper media is expressly advised of the possibility of such damages. </li></ul></ul>iLead – get the right prospects
  23. 23. Thank you for your interest!

×