Afﬁliate marketing is a marketing practice in
which a business rewards one or more afﬁliates
for each visitor or customer brought about by the
afﬁliate's marketing efforts. Examples include
rewards sites, where users are rewarded with
cash or gifts, for the completion of an offer, and
the referral of others to the site. The industry has
four core players: the merchant (also known as
'retailer' or 'brand'), the network, the publisher
(also known as 'the afﬁliate'), and the customer.
*THANKS TO WIKIPEDIA EDITOR XDANIELX
Afﬁliate marketing is the logical conclusion of a
no-borders, zero-capitalization, very low cost
No matter how hard any party tries to prevent it,
it’s fast-changing and stubbornly transparent.
“If you’re good at
something, never do it
Shawn Casey’s niches*
Debt Relief Improving
How to Make Money
How to... Entertainment
*10 HOT AFFILIATE MARKETING NICHES FOR 2010, SHAWNCASEY.COM
Successful niches tend
to be where a
enthusiasm for a
subject translates into
Enthusiasm provokes a
Direct, don’t distract.
Minimize the number of IAB format ads.
Remember the Google heat map - maximize your
message in the hot spots.
Use forceful anchor text, e.g. “click here”.
Clicks on images should move the visitor toward a
Know where you want the visitor to go.
Keep your revenue
Sponsored posts - every third or fourth blog post
should be revenue generating, custom tailored to a
Afﬁliate datafeeds - Product listing pages.
One or two IAB format ads, tops. Watch the
metrics on them; if they don’t perform day one
they never will.
Afﬁliate datafeed plugins
PopShops - Works with a large number of
afﬁliate vendors; can be glitchy.
phpBay/phpZon - Works with eBay and
Amazon.com, respectively. Payouts aren’t great
but the conversion rate is.
Use magazine themes that let you prioritize
Placement of key elements should conform to web
conventions, e.g. site name/logo in top left corner.
Always have a left-sidebar. Always have a search
Use the (post WP 2.9) Featured Image and themes
that employ it.
W3 Total Cache Regenerate
Google XML Sitemaps
All-in-One SEO Pack Posts
Contact Form 7 Ad-minister
Twitter Tools WordPress Mobile
Make yourself useful.
Insert contextual link-backs to your site only
Optimize your proﬁle.
Use the Feedburner Headline Animator where
possible as your sig.
Probe your passions for intricacies. Where those
intricacies intersect may lie proﬁtable, underserved
Use Google’s keyword tools to validate demand,
scope out the competition.
Spend time going through ClickBank, ShareASale,
Pepperjam, Commission Junction, and other
afﬁliate networks for niche-appropriate product.
This is the future. Afﬁliate marketing done right is
really concierge marketing, or PPP advertising,
and it may largely replace traditional retail sales.
Don’t get comfortable because other people will
eventually ﬁgure out your niche. Commit time
every week to considering and researching new
Identify your competition. Find their niches.