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CHALLENGES OF
USER RESEARCH
ROBSON SANTOS, D.Sc.
Robson Santos
Senior UX researcher
Doctor in Arts and Design,
PUC-Rio, Departamento de Artes e Design
Master in Arts and D...
Listen to the
users!
http://www.dreamstime.com/royalty-free-stock-image-see-hear-speak-no-evil-businessman-image16464296
Users don’t
know what they
want.
http://wiki.videolan.org/images/Ipod.jpg
http://corvopatins.blogspot.com.br/2010/10/campeonatos-e-amigos.html
Designning for
users
Designing by
users
Who is the
user?
>buyer
>consumer
>manager
>operator
NEEDS
and
INTERESTS
business
people
business
people
“If [an organization] able to better
understand customers, it will best meet
their needs. This is the most reliable
source...
experience
relationship
brand
environments
products
usability
brand
environments
products
usability
Usability
>efectiveness
>eficiency
>satisfaction
Usability
It’s not about taking
care on mistakes
made by the users.
Usability
It’s about improving
systems inteligence to
match people’s needs.
Challenge
Understand business
(business thinking).
Challenge
Know methods,
techniques and
procedures.
Challenge
Practice and show
results.
Challenge
Match business
interests to peoples
needs.
Challenge
Turn research results
into project
recommendations.
The challenge has
started.
http://www.inteligemcia.com.br/wp-content/uploads/2013/11/Nike-camisa-da-sele%C3%A7%C3%A3o-2014.jpg
Wanna
play?
Thank you!interfaceando@gmail.com
@interfaceando
Lisboa, June 3rd, 2013
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
The challenge has started.
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The challenge has started. Challenges of user research

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The challenge has
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