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Sxsw 2010


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Sxsw 2010

  1. 1. Music Festival, Film Festival, and Interactive Conference
  2. 2. <ul><li>South by Southwest – SXSW </li></ul><ul><li>An event that takes place over 10 days in Austin, TX. </li></ul><ul><ul><li>Conference = film and interactive </li></ul></ul><ul><ul><li>Festival = music concerts, movie screenings. </li></ul></ul><ul><li>20,000-25,000 attendees </li></ul><ul><li>Each year 50-100 DC folks attend and we all meet each other and build relationships </li></ul>
  3. 3. <ul><li>SXSW Going Green </li></ul><ul><li>Uncanny Valley </li></ul><ul><li>Zero Waste </li></ul><ul><li>Transmedia </li></ul><ul><li>Privacy = Control </li></ul><ul><li>Curating News </li></ul><ul><li>Stimulating the 5 Senses </li></ul><ul><li>Sustainable Filmmaking </li></ul>
  4. 4. <ul><li>The practice of diverting 100% of waste away from landfills </li></ul><ul><li>How to Do It? </li></ul><ul><li>Minor changes: re-usables </li></ul><ul><li>Recycle more </li></ul><ul><li>New trash bins </li></ul><ul><ul><li>Big to Small </li></ul></ul><ul><li>Biggest home waste is food </li></ul><ul><li>Biggest yard waste is plants* </li></ul><ul><li>Major change: Compost </li></ul>
  5. 5. <ul><li>Clean swimmable clammy Chesapeake Bay </li></ul><ul><li>Potomac for boating, swimming, recreation </li></ul><ul><li>Many more areas too… </li></ul><ul><li>But we have to believe that its possible and can happen in our lifetime </li></ul><ul><li>Through: easy, cheap, minor changes </li></ul>
  6. 6. <ul><li>The Solar Gas Pump </li></ul>
  7. 7. <ul><li>Carbon Auditing </li></ul><ul><li>How/who/why? </li></ul><ul><li>Offsets in the amazon? </li></ul><ul><li>No, invest in the community  </li></ul><ul><li>Projects </li></ul><ul><li>Solar Panels </li></ul><ul><li>Electric Vehicles </li></ul><ul><li>Conference Waste </li></ul><ul><li>Community $$ </li></ul><ul><li>Yearly growth </li></ul>
  8. 9. <ul><li>The uncanny valley is a hypothesis regarding the field of robotics. </li></ul><ul><li>… when robots and other facsimiles of humans look and act almost like actual humans, it causes revulsion… </li></ul><ul><li>The &quot;valley&quot; in question is a dip in the acceptance of robots by the public </li></ul>
  9. 10. <ul><li>Zombie movies </li></ul><ul><li>Over-animated Cartoons </li></ul><ul><li>Drop in support/funding/investment </li></ul><ul><li>Disappearance of robotics until they are unambiguously human-looking. </li></ul>
  10. 12. <ul><li>In Transmedia storytelling, content becomes invasive and permeates fully the audience's lifestyle. </li></ul><ul><li>A transmedia project develops storytelling across multiple forms of media… </li></ul><ul><li>Each with a unique and independent lifespan but with a definite role in the big narrative scheme. </li></ul>
  11. 14. <ul><li>Two person teams </li></ul><ul><li>Solo jouranlists </li></ul><ul><li>Film, audio, write, twitter, publish – on the go </li></ul>
  12. 15. <ul><li>Trending towards sharing more </li></ul><ul><li>Ending in…? </li></ul><ul><li>Privacy is no longer about hiding information </li></ul><ul><li>… </li></ul><ul><li>Control and Security </li></ul>
  13. 18. <ul><li>Explosion of content </li></ul><ul><li>Major news outlets are losing audiences </li></ul><ul><li>Are we losing quality? </li></ul><ul><li>Is technology enabling the solution along with the problem? </li></ul><ul><li>Role of modern journalists? </li></ul>
  14. 19. <ul><li>… everything can go green… </li></ul><ul><li>Compost the catering </li></ul><ul><li>Reusable mugs over water bottles </li></ul><ul><li>Sets/props/clothes - reuse, recycle, donate </li></ul><ul><li>Filmmakers, Studios are interested – need help, information, and good companies to hire! </li></ul>
  15. 20. <ul><li>Touch </li></ul><ul><li>See </li></ul><ul><li>Smell </li></ul><ul><li>Hear </li></ul><ul><li>Taste </li></ul>On the eve of the iPad release the tech community is buzzing about touch. Our phones can already see/hear. How will the new touch interfaces change our use of and expecations for the devices? When will they be able to provide smell/taste? How does geo-location change the game? (i.e. location aware and communicating that to friends, family, the world)