16. developers
benefits
Wednesday, October 30, 2013
users
no resubmit to app store
receive latest contents &
functions without
updating the app
reduce time re-compiling
& transferring the file
during testing
27. Awareness
Engagement
Launch
Purchase lead by this campaign
Mobile game to engagement
Share Enablement to SNS (FB)
mobile
Future Purchase Engagement
Pro-Launch
Flagship Store Launch Video
Loyalty Program
Exclusive Event Check-in
News/Store Updates
New Season/Catalog Intro
Drive traffic to store
MTR TST
Flagship Store Launch
Broadcast
Mobile app download leads
Exclusive Event Live Streaming
Generate buzz in the
neighborhood
MTR Elements
same as MTR TST
Big Screen Interactive
Engagement
Flagship TST
Flagship Elements
Facebook
same as MTR TST
same as Flagship TST
Exclusive Event
Drive App Downloads
same as MTR TST
Launch Event
Exclusive Event for Winner
same as Flagship TST
Exclusive Event
Drive App Downloads
Youtube
Broadcast of the Flagship store
Launch
brand site
Broadcast of the Flagship store
Launch
Wednesday, October 30, 2013
same as MTR TST
37. 7:30 am
get up from bed
Wednesday, October 30, 2013
8:30 am
going to work
9:30 - 12:30 pm
1:00 pm
6:00 pm
9:30 - 12:30 pm
office
Lunch
taxi to home
home
38. connected & consistent experience
7:30 am
get up from bed
Wednesday, October 30, 2013
8:30 am
going to work
9:30 - 12:30 pm
1:00 pm
6:00 pm
9:30 - 12:30 pm
office
Lunch
taxi to home
home
39. that FAQ
mobile strategy
mobile design process
responsive web design
trends & patterns
5 principles
Wednesday, October 30, 2013