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UX / CX in the context of creative & marketing industry

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Experience Design in Creative Agency. The presentation also covers the latest digital behavior in HK.

Videos Played during the presentation:

SME HK by Google
http://www.youtube.com/watch?v=98ui4f7DR1Y
Connected Retail
http://youtu.be/VN2hfLN8djQ
Tesla Motors
http://youtu.be/TZ0HsN-tblo
Interacting With a Dynamic Shape Display
http://vimeo.com/79179138
Nordstorm Innovation Lab - Sunglass iPad App Case Study
http://youtu.be/szr0ezLyQHY
Hands On Search Yahoo! JAPAN
http://youtu.be/xQx6YeoKVwU

Published in: Technology, Business
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UX / CX in the context of creative & marketing industry

  1. 1. UX / CX in the context of creative & marketing industry in HK Thursday, November 14, 2013
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  9. 9. me@ ITP New York University Thursday, November 14, 2013
  10. 10. Red Burns, ITP Chairman Thursday, November 14, 2013
  11. 11. ITP, NYU Shanghai Thursday, November 14, 2013
  12. 12. designing the mobile experience kaki law recent presentation @ MMA APAC http://www.slideshare.net/robot1010/designing-the-mobile-experience-27738357 Thursday, November 14, 2013
  13. 13. Google Digicamp Thursday, November 14, 2013
  14. 14. the ways we communicate Thursday, November 14, 2013
  15. 15. http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2012/06/00.-BT-ArtBox-Benjamin-Shine-Box-Lounger1.png Thursday, November 14, 2013
  16. 16. http://thepirata.com/wp-content/uploads/2009/01/aquarium_phone_booth05.jpg Thursday, November 14, 2013
  17. 17. http://motherboard-assets.s3.amazonaws.com/content-images/article/all-eyes-on-wechat/ f0bb3fc4c0303379d0881b675c194716_vice_630x420.jpg Thursday, November 14, 2013
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  19. 19. http://techcrunch.com/2006/09/27/a-look-at-eight-multi-person-sms-services/ Thursday, November 14, 2013
  20. 20. http://www.digitaltrends.com/wp-content/uploads/2011/10/steve-jobs-holding-iphone.jpg Thursday, November 14, 2013
  21. 21. http://usa.chinadaily.com.cn/attachement/jpg/site1/20130401/0023ae606c3e12c3312f33.jpg Thursday, November 14, 2013
  22. 22. http://distilleryimage0.s3.amazonaws.com/c0606010cf7411e2a3e722000a9f09d0_7.jpg Thursday, November 14, 2013
  23. 23. Thursday, November 14, 2013
  24. 24. the ways we look for information today Thursday, November 14, 2013
  25. 25. http://www.blouinartinfo.com/sites/default/files/bobst1.jpg Thursday, November 14, 2013
  26. 26. http://dbprng00ikc2j.cloudfront.net/work/image/429432/slide/20110323100245-librarysmall.jpg Thursday, November 14, 2013
  27. 27. http://commons.wikimedia.org/wiki/File:HK_Central_IFC_mall_morning_free_Newspaper_visitors_reading_April-2012.JPG Thursday, November 14, 2013
  28. 28. Thursday, November 14, 2013
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  30. 30. multi-screen, multi-device Thursday, November 14, 2013
  31. 31. “27 times a day” http://farm3.staticflickr.com/2503/4035220126_1a9bd29b93_z.jpg?zz=1 Thursday, November 14, 2013
  32. 32. Creating Curating Community Connected http://s.wsj.net/public/resources/images/OB-NN901_hktech_G_20110418053148.jpg Thursday, November 14, 2013
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  40. 40. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  41. 41. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  42. 42. POP OOH DM the story Consumers Print Packaging .......... Thursday, November 14, 2013 Brands
  43. 43. “Itʼs not how much you say about your brands” Thursday, November 14, 2013
  44. 44. Thursday, November 14, 2013
  45. 45. Thursday, November 14, 2013
  46. 46. 7:30 am get up from bed Thursday, November 14, 2013 8:30 am going to work 9:30 - 12:30 pm 1:00 pm 6:00 pm 9:30 - 12:30 pm office lunch taxi to home home
  47. 47. Consumers Thursday, November 14, 2013 Brands
  48. 48. Thursday, November 14, 2013
  49. 49. Thursday, November 14, 2013
  50. 50. 1.connect your audience via digital means 2.always connected 3.multi devices Thursday, November 14, 2013
  51. 51. Experience Innovation Around the World Thursday, November 14, 2013
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  59. 59. inventing the future Thursday, November 14, 2013
  60. 60. transforming Thursday, November 14, 2013
  61. 61. crafting the “art” between art & science Thursday, November 14, 2013
  62. 62. Thursday, November 14, 2013
  63. 63. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  64. 64. content strategist video editors strategic planning digital strategist User Experience Designer Creatives visual designers programmers copy writers producers community management QA Thursday, November 14, 2013 Analytics
  65. 65. Thursday, November 14, 2013
  66. 66. Design Planning Thursday, November 14, 2013 Tech
  67. 67. what is Experience then? Thursday, November 14, 2013
  68. 68. http://blog.entaste.com/wp-content/uploads/2012/09/Cafe-Gray-Deluxe-main-dining-hall.jpg Thursday, November 14, 2013
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  70. 70. Thursday, November 14, 2013
  71. 71. Thursday, November 14, 2013
  72. 72. then HOW? Thursday, November 14, 2013
  73. 73. 4d/web build discovery Thursday, November 14, 2013 definition design development
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  84. 84. 4d 2.0 /web build 2.0 discovery & define Thursday, November 14, 2013 design evaluate build
  85. 85. more agile/ mobile design process evaluate wireframes discovery & define sketches build design prototype Thursday, November 14, 2013 customers /users
  86. 86. Thursday, November 14, 2013
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  94. 94. future workshops experience design for website customer journey discovery mentorship program Thursday, November 14, 2013
  95. 95. robot5850@gmail.com Thursday, November 14, 2013
  96. 96. Prepared for the SME Creative Community Thursday, November 14, 2013

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