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Away from the eye, away from the mind.


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Away from the eye, away from the mind.

  1. 1. Away from the eye, awayfrom the mind.bostonian9:52:26, Tue Oct 2, 2012
  2. 2. “ Technology has to be invented or adopted. ” —Jared Diamond
  3. 3. When ambition ends, happiness begins.· Wired calls Demand Media a factory that stamps out money-making content.· Roll out applications for all new releases, and for all your labels and brand.· Artists are not creative in the sense of constantly coming up with new content.· Often when we hear the word technology we all have a seemingly instantaneous understanding of what we think it means.
  4. 4. Make it up as you go along. Integrate ubiquitous wikis
  5. 5. A creaking door hangs long on its hinges.· Thats a problem because, fundamentally, the economics of content creation are inferior to those of distribution.· A life that requires us to understand a new ontology between human and non-human agents.· In other words one mans spam is another mans art.· In this case the lack of one bureaucratic process was enough to destroy the entire machine.
  6. 6. “ For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled. ” —Richard P. Feynman
  7. 7. Every road does not lead to Rome.· Soon, however, its not enough that you are just part of a network, but what you will actually do there.· Mobile Social Networking· With eBooks, the copy is just the tip of the iceberg.· It is a place seemingly so insignificant that even the KGB could not be bothered to map it in the height of the cold war.
  8. 8. In conclusion· Reinvent bricks-and-clicks synergies· Reintermediate customized action-items· Orchestrate strategic content· and remember: Heineken refreshes the parts other beers cannot reach
  9. 9. Thank YouContact Details
  10. 10. CreditsThis presentation is licensed by bostonian using Creative Commons V3 BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC Texts Images (via Flickr BY-SA-NC search) Daniel*1977, Lion Studio, Wolverhampton Arts + · Fiction is Friction - Gerd Leonhard Heritage, amsfrank, lespounder, miuenski · The End of Control - Gerd Leonhard · Music 2.0 - Gerd Leonhard · New Aesthetic, New Anxieties - David M. Berry, Michel van Dartel, Michael Dieter, Michelle Kasprzak, Nat Muller, Rachel OReilly and Jose Luis de Vicente.