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11 mobile growth hacks
LTV>CPI
27 February 2014

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Invest $0.1M - $15M
into tech companies
with $B potential
Invest across Europe,
help businesses go
international
Have invested in
>120 companies over
last 13 years
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Some of our team
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What I won’t talk about today…
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Defining mobile growth hacking
How to efficiently acquire active mobile
users, without mobile advertising
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11 mobile growth hacks
Word of mouth
App store optimization
Fit into social occasions
App SEO
Have personality
App discovery services
Use scarcity
Review optimization
Get talked about
Use existing users
Install -> Active
Mobile web – mobile app
Internal triggers
Multi-level marketing
Push messaging
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11 mobile growth hacks
Word of mouth
Fit into social occasions
Have personality
Use scarcity
Get talked about
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Fit into social occasions
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Have personality
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Use scarcity
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Get talked about
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Get talked about
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11 mobile growth hacks
App store optimization
App SEO
App discovery services
Review optimization
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App store SEO
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App discovery services
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Review optimization
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11 mobile growth hacks
Use existing users
Mobile web – mobile app
Multi-level marketing
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Mobile web -> mobile app
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Multi-level marketing
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11 mobile growth hacks
Install -> Active
Internal triggers
Push messaging
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Internal triggers
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Internal triggers
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Push messaging: 3 good, 1 bad
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11 mobile growth hacks
Word of mouth
App store optimization
Fit into social occasions
App SEO
Have personality
App discovery services
Use scarcity
Review optimization
Get talked about
Use existing users
Install -> Active
Mobile web – mobile app
Internal triggers
Multi-level marketing
Push messaging
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