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11 mobile growth hacks. Presentation at LTV>CPI, Wooga, Berlin 27/02/2014

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11 mobile growth hacks, and a framework.
Presentation at LTV>CPI conference, organised by Wooga, Berlin 27/02/2014

Published in: Marketing

11 mobile growth hacks. Presentation at LTV>CPI, Wooga, Berlin 27/02/2014

  1. 1. 11 mobile growth hacks LTV>CPI 27 February 2014
  2. 2. Invest $0.1M - $15M into tech companies with $B potential Invest across Europe, help businesses go international Have invested in >120 companies over last 13 years 2
  3. 3. Some of our team 3
  4. 4. What I won’t talk about today… 4
  5. 5. Defining mobile growth hacking How to efficiently acquire active mobile users, without mobile advertising 5
  6. 6. 11 mobile growth hacks Word of mouth App store optimization Fit into social occasions App SEO Have personality App discovery services Use scarcity Review optimization Get talked about Use existing users Install -> Active Mobile web – mobile app Internal triggers Multi-level marketing Push messaging 6
  7. 7. 11 mobile growth hacks Word of mouth Fit into social occasions Have personality Use scarcity Get talked about 7
  8. 8. Fit into social occasions 8
  9. 9. Have personality 9
  10. 10. Use scarcity 10
  11. 11. Get talked about 11
  12. 12. Get talked about 12
  13. 13. 11 mobile growth hacks App store optimization App SEO App discovery services Review optimization 13
  14. 14. App store SEO 14
  15. 15. App discovery services 15
  16. 16. Review optimization 16
  17. 17. 11 mobile growth hacks Use existing users Mobile web – mobile app Multi-level marketing 17
  18. 18. Mobile web -> mobile app 18
  19. 19. Multi-level marketing 19
  20. 20. 11 mobile growth hacks Install -> Active Internal triggers Push messaging 20
  21. 21. Internal triggers 21
  22. 22. Internal triggers 22
  23. 23. Push messaging: 3 good, 1 bad 23
  24. 24. 11 mobile growth hacks Word of mouth App store optimization Fit into social occasions App SEO Have personality App discovery services Use scarcity Review optimization Get talked about Use existing users Install -> Active Mobile web – mobile app Internal triggers Multi-level marketing Push messaging 24

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