Brand presentation plymouth

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A look at Coldwell Banker Burnet and the Plymouth Regional Office

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  • Brand presentation plymouth

    1. 1. Coldwell Banker Burnet – Plymouth Regional The Place To Be TMNeil Henney Rob MehtaBranch VP Sales Manager
    2. 2. Why Coldwell Banker Burnet?
    3. 3. Why Coldwell Banker Burnet?Company Overview Marketing and Advertising (cont.) Our Mission LeadRouter™ / Home InfoLine National Brand HomeBase / Social Media Intranet Market Share / Average Sale Price Coldwell Banker Works Global Connections / Local Traditions ToolboxAbout Our Office Coldwell Banker Burnet Home Branch Office Services Branch Office Leadership / Support Coldwell Banker Burnet Burnet TitleColdwell Banker University PHH Home Loans New Agent Training Burnet Relocation Experienced Agent Training Previews ® – Distinctive Homes®Marketing and Advertising Coldwell Banker Concierge Comprehensive Online Marketing Coldwell Banker Protection Plan YouTube™ Channel Legal Support / Home Warranty Smartphone and Tablet Apps
    4. 4. Company Overview
    5. 5. Our MissionTo Create and Promote – Positive Experiences for our Customers and Communities – Opportunities for Personal Growth – Change and Innovation – A Fun, fulfilling and Respectful Environment
    6. 6. Turnkey marketing
    7. 7. International Brand • Over 100,000 sales associates in 3,200 offices serving 47 countries • A 104 year legacy of professionalism • National television advertising • The Coldwell Banker brand appears in more than 4,000 national and local media stories annually, netting more than 400 million media impressions. • 95%+ unaided consumer brand awareness
    8. 8. NRT Family
    9. 9. Realtor Magazine Top 100
    10. 10. Rismedia Powerbroker 2012
    11. 11. Market Share $500,000+Coldwell BankerBurnet enjoys a leading market share in every significant price range from $500,000 and above.
    12. 12. Market Share $625,000+ Coldwell Banker Burnet sells more homes at $625,000 and above than our two closest competitors…… combined!Based on closed sale units of properties priced at $625,000 to $6,000,000 from January 1, 2011 to May 31, 2011 as of June 6,2011. Note: this representation is based on data supplied by the Regional Multiple Listing Service of Minnesota (RMLS). Neitherthe RMLS nor any other affiliated agency guarantees or is in any way responsible for the accuracy of this data. Data maintainedby the RMOS may not reflect all real estate activity in the marketplace.
    13. 13. Average Sale PriceBanker Burnet leadsthe market with the highest average sale price, 35.9%ahead of the overall market
    14. 14. 13
    15. 15. Previews International click here
    16. 16. Global Connections YOUR BUYER COULD BE ANYWHERE COLDWELL BANKER IS EVERYWHERE With approximately 100,000 Sales Associates in 3,500 offices in 47 countries, territories and possessions, your property truly has maximum exposure to buyers around the globe Australia Egypt The Netherlands Bahrain France Saudi Arabia Canada India Singapore Caribbean Indonesia Spain China Israel United States Costa Rica Lebanon Venezuela Mexico to name just a few :)
    17. 17. Local TraditionsColdwell Banker Burnet is headquartered in Edina, Minn., and serves Minnesotaand western Wisconsin. The company, which was founded in 1973, operates 24offices and has 1,700 sales associates throughout the Twin Cities market.Coldwell Banker Burnet is part of NRT LLC, the nation’s largest residential realestate brokerage company. NRT, a subsidiary of Realogy, operates Realogy’scompany-owned real estate brokerage offices.
    18. 18. About Our Office
    19. 19. Plymouth Regional Coldwell Banker Burnet Plymouth • 80 sales associates • Onsite PHH Home Loans consultants • Onsite Burnet Title closer • Onsite Marketing Department • Specialists in New Construction • Prime Plymouth Location
    20. 20. Branch Office Leadership Neil Henney, Branch VP Neil Henney has spent his entire professional career in all phases of real estate. He was born and raised in a northwestern suburb of the Twin Cities. He followed his father’s footsteps in becoming a businessman in the community and in real estate. Neil also met his wife through the real estate business, as she was a relocation specialist.Together they raised a family in Plymouth. Through Neil’s commitment to coaching and training he maintains an environment and culture that allows his associates to succeed. His positive attitude is both inspiring and motivational to the entire office. Neil is committed to the company’s values, and the support of the local community. Rob Mehta, Sales Manager Rob’s experience spans 15 years in the real estate industry in both sales and as the founder of 2 real estate companies. His experience includes a decade with the RE/MAX Organization years as a broker/ owner and also as a co-founder and partner of a real estate company in Bangkok, Thailand. Rob is a 2009 graduate of the NAR Leadership Academy, 2009 Minnesota Association State President, 2005 graduate of the Compass Academy (the leadership academy of the Minneapolis Area Association of REALTORS), 2003 RE/MAX Broker of the Year and he has served on both the national board and executive committee for AREAA. He is a current director for both MNAR and NAR and chair of the Government Issues Committee at MNAR. He has recently served as the 2011 NAR Presidential Liaison to the Technology and Business Issues Forum and will be serving as Chair of the 2013 Young Professionals Network at NAR. His varied experience has included involvement in the sales, marketing and consulting of both residential properties and project planning and development globally.
    21. 21. Branch Office SupportAs a Coldwell Banker Burnet Sales Associates, you can rest assured we’ve got you covered. Our in-house support team is watching out for you every step of the way, so you can concentrate on whatreally matters….helping people buy and sell homes!Our office is staffed with administrative, title and mortgage professionals to help make your job easier. Cindy Gilles Gail Tyler Fritsch Anderson Office PHH Administrator Burnet Home Title Loans
    22. 22. Coldwell Banker University
    23. 23. Coldwell Banker University The mission of Coldwell Banker University is toprovide truly remarkable education and coaching in a positive and fun atmosphere, allowing Coldwell Banker Burnet team members unlimitedopportunities for professional growth and success.
    24. 24. Coldwell Banker UniversityColdwell Banker University offers the following benefits:• “Real world” interactive classes designed to help sales associates and employees achieve success.• Classes taught by experienced, top- producing sales associates and managers who have a unique talent for sharing ideas and motivating others.• The most comprehensive education and coaching programs in the industry.• Convenient access to approved continuing education classes.• Ongoing coursework for all experience levels.
    25. 25. New Sales Associate TrainingFoundationBuilder• Blueprint for a successful career• Knowledge and experience building activities• Preparation for SkillBuilder.SkillBuilder• Practical Three-Week Course• Prospecting strategies• Negotiating techniques• Marketing strategies• Legal issues• Ethical standards• Overcoming objections• Role playing• Presentation skills
    26. 26. Experienced Sales Associate TrainingPerformance CoachingProductivity & Action Workshops Sales dialogues Sales skill development Negotiation strategies Individual performance coachingMaster’s Series Career growth curriculum Multiple topics Continuing education creditTechnology & Social Media Courses Many course offerings Continuing education credit Technology coach available
    27. 27. Marketing and Advertisingclick here to view our 2011 holiday campaign click here to view our 2012 advertising campaign
    28. 28. Comprehensive Online MarketingColdwell Banker Burnet provides valuable online exposure for ourseller’s properties on company-owned Web sites atColdwellBanker.com and CBBurnet.com
    29. 29. Partnering with the top sites=
    30. 30. Comprehensive Online MarketingAll of our listings are also featured on: CyberHomes.com, FrontDoor.com, Homefinder.com, ListingBook.com, Move.com, OpenHouse.com, WashingtonPost.com, WSJ.com ($500,000+), and many others.
    31. 31. YouTube channel Coldwell Banker YouTube Channel: ON LOCATION click here to visit!
    32. 32. Agent branding
    33. 33. Smartphone and Tablet APPSColdwell Banker is a leader in emerging mobile technology forhome buyers, employing special Apps for iPhone, iPad andAndroid devices.
    34. 34. LeadRouter™Online property inquiries reach the listing agent’s cell phone in seconds.
    35. 35. Home InfoLine• Digital Interactive Voice Response System• Gives consumer access to property information from mobile phones• Includes Text interface to mobile Web site• Robust admin site tracks your leads
    36. 36. HomeBaseTransaction Management System• Safe, secure, 24/7 access to home purchase and sale documents• Coldwell Banker is investing in eco-friendly document storage practices• HomeBase stores all important real estate transaction records in the Cloud• Documents are available on demand anytime, anywhere…..forever.
    37. 37. Social Media Twitter.com/TweetCBBFacebook.com/CBBurnet
    38. 38. Intranet Sites
    39. 39. Coldwell Banker Works & Toolbox Toolbox - Local Intranet SiteCB Works - National Intranet Site
    40. 40. Coldwell Banker Burnet Home Services
    41. 41. One-Stop-Shopping
    42. 42. Legal Support
    43. 43. Legal Support Coldwell Banker Burnet ishere to guide you and offerthe support you need to besuccessful in your business. By being a part of ColdwellBanker Burnet, you can trust that we are prepared to work on your behalf while adhering to the highest level of ethics.
    44. 44. Legal SupportResources•In- house experienced staff available to assist sales associates with questions onethics, structure of a home sale, legal issues, and more•Provide in-house liability protection for the maximum amount that protects andassists sales associates if claims occur•Represent sales associates in conciliation court proceedings and arbitrations, andassist with outside counsel, if necessary•Employ outside counsel to handle disputes if needed•Manage arbitration and ethics disputes for sales associates at the local Realtorassociations, and with the Commerce Department and Attorney General’s office•Assist sales associates with buyer / seller arbitration issuesBenefits•Peace of mind knowing that the company will manage any issue for salesassociates•Sales Associates pay only one low annual fee with a reasonable contribution limitfor liability protection and ongoing sales administration support and consultation
    45. 45. Home WarrantyColdwell Banker Home ProtectionPlan•Gives peace of mind to buyers andsellers•Administered by American Home Shield•Covers the repair or replacement ofmany of the most frequently occurringbreakdowns of home system componentsand appliances.•Backed by a reliable nationwide networkof approved and independently insuredservice contractors.•Helps to reduce post-sale legal issues,reducing potential legal liability for salesassociates.
    46. 46. Coldwell Banker Burnet The Place To Be Coldwell Banker Burnet is an Equal Opportunity EmployerRob Mehta | 612.363.0215 | rob@cbburnet.com

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