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Social Media / Buzz Marketing / Web 2.0

                             - How Social Media can help your business


        ...
Agenda
                                 Who are mi?
                                 Brief overview of social networking...
mi background
                      Award winning ebusiness              ebusiness consultancy
                       co...
Social networking sites, brief overview
                                        Facebook (100+m users pm, mainly 18+)
   ...
Blogging / micro blogging / RSS feeds
                                 Twitter (20m+ users pm, mainly 18+)
              ...
Social bookmarking & tagging
                                 del.icio.us
                                 digg.com
    ...
Where has social networking come from?
                                 Internet time-spent-viewing soon to over take TV
...
Benefits of using social media
                                 Enables direct customer engagement
                      ...
You can use social media to…
                                 Disseminate information about your products/brand
         ...
Revenue generation most likely when used for
                                 Mass communication
                        ...
Questions to ask yourself before starting:
                                 What do I want to talk to people about?
     ...
First steps
                                 Add a bookmarking facility
                                 Become a follow...
First steps
                                 Create a Facebook page and link to your Blog/Site/
                         ...
A few tips to help you on your way...
                                 Use TinyURLs to get most from your 140 characters
...
A few tips to help you on your way...
                                 Retweet (RT) interesting posts that you have
     ...
Thank you for coming!




                                                                       ebusiness solutions
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Social Networking How It Can Help Your Business 13 07 09

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2 hour beginners guide to using social media to promote your business.

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Social Networking How It Can Help Your Business 13 07 09

  1. 1. Social Media / Buzz Marketing / Web 2.0 - How Social Media can help your business Robert Masson Managing Director Marketing Interactive UK Ltd robert.masson@miuk.com 01284 777444 13th July 2009 ebusiness solutions Social Networking – How it can help your business www.miuk.com
  2. 2. Agenda  Who are mi?  Brief overview of social networking sites  What is social networking?  Where has social networking come from?  How you can benefit from social networking  How to get started  Tips to help you on your way ebusiness solutions Social Networking – How it can help your business www.miuk.com
  3. 3. mi background  Award winning ebusiness  ebusiness consultancy consultancy  Web development  13 person team  Ecommerce systems  Launched June 1998  Database integration  Broad UK and international  Content management client base of over 200 clients  Integrated ebusiness systems  Corporate and SME  Hosting ebusiness solutions Social Networking – How it can help your business www.miuk.com
  4. 4. Social networking sites, brief overview  Facebook (100+m users pm, mainly 18+)  3 in 10 Internet users visit every month  Visited by 47% of UK net users  MySpace (60+m users pm, mainly teens)  Bebo (Mainly teens)  LinkedIn (40+m mainly professional business) ebusiness solutions Social Networking – How it can help your business www.miuk.com
  5. 5. Blogging / micro blogging / RSS feeds  Twitter (20m+ users pm, mainly 18+)  Blogger  Wordpress  YouTube (video/podcasts)  Flickr (Photos)  Slideshare (presentations) ebusiness solutions Social Networking – How it can help your business www.miuk.com
  6. 6. Social bookmarking & tagging  del.icio.us  digg.com  Stumbleupon.com  AddThis.com ebusiness solutions Social Networking – How it can help your business www.miuk.com
  7. 7. Where has social networking come from?  Internet time-spent-viewing soon to over take TV  Majority of purchases now researched online first  Customers now way more knowledgeable than at any time before  Social Networking 4th in web usage terms (Nielsen)  But growing twice as fast as other sectors  1 in every 6 minutes spent on social networks in UK  2m in UK access via their mobile  But Facebook is not the top site in all EU countries ebusiness solutions Social Networking – How it can help your business www.miuk.com
  8. 8. Benefits of using social media  Enables direct customer engagement  Ability to influence opinion of your followers  Improve and manage your reputation  Support your brand & its values ebusiness solutions Social Networking – How it can help your business www.miuk.com
  9. 9. You can use social media to…  Disseminate information about your products/brand  Publicise product updates, promotions & news  Gain direct feedback on the market’s expectations  Direct followers to your website & blog updates  Create goodwill among customers  Follow industry thought leaders  Research social trends  Monitor your company / brands  Respond publicly to negative statements ebusiness solutions Social Networking – How it can help your business www.miuk.com
  10. 10. Revenue generation most likely when used for  Mass communication  Barack Obama - Twitter  Rapid dissemination of news / offers  ASOS - Facebook  Promote discounted stock  Dell - Twitter  Community building  Facebook forest ebusiness solutions Social Networking – How it can help your business www.miuk.com
  11. 11. Questions to ask yourself before starting:  What do I want to talk to people about?  What would my customers be interested in?  Who is doing this well and what can I learn from them?  How can I link this back to my website?  How do I promote myself without using social media purely as a sales channel?  How do I position this internally so people get it? ebusiness solutions Social Networking – How it can help your business www.miuk.com
  12. 12. First steps  Add a bookmarking facility  Become a follower of some Tweets (especially your products/brands)  Setup TweetDeck to monitor keywords and filter incoming tweets  Create a LinkedIn account and connect with your contact list  Create a blog (using Blogger/Wordpress) and link to LinkedIn profile  Start tweeting links to your Blog/Site ebusiness solutions Social Networking – How it can help your business www.miuk.com
  13. 13. First steps  Create a Facebook page and link to your Blog/Site/ News/Promotions  Add a "Find us on Facebook" button to your website  Add a "Follow us on Twitter" button  Create a Facebook username (fast!)  Search for, join and post *relevant* wall posts to Facebook groups  If you sell, create reviews facility & shareable wish lists ebusiness solutions Social Networking – How it can help your business www.miuk.com
  14. 14. A few tips to help you on your way...  Use TinyURLs to get most from your 140 characters  Install TweetDeck for easier tweet management  Use Mr Tweet to identify useful contacts  Follow everyone in your industry  Including potential customers  Send a direct welcome tweet (with your URL) to all new followers  Use Twitter search / TweetDeck to monitor brand conversations  or use a monitoring service (£££) ebusiness solutions Social Networking – How it can help your business www.miuk.com
  15. 15. A few tips to help you on your way...  Retweet (RT) interesting posts that you have discovered  Respond to negative comments about you and your brand  But only where necessary and appropriate  Reinforce positive comments  Try to recruit advocates and brand champions  Always check your direct messages and replies, and respond when necessary  Make your tweets interesting – don't just sell, inform ebusiness solutions Social Networking – How it can help your business www.miuk.com
  16. 16. Thank you for coming! ebusiness solutions Social Networking – How it can help your business www.miuk.com

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