소프트웨어

{

Software:
The Equalizer

Software has and will continue to change the world,
created by Goliath into that of Dav...
“A legendary hero is usually the founder of
something—the founder of a new age, the founder of
a new religion, the founder...
Creates the New Economy
Virtual products and services increasing in availability as well as use

Source: The Startup Owner...
Arms the Founder


Mind




Software





The capability of exploiting change as a constant

A tool that changes rea...
Implements Power


From







To




Stone Age
Bronze Age
Iron Age
Steel Age

Silicon Age

Now


Software Age

B...
Engine of
Productivity & Advantage


“If you can measure it, you can improve it.”
-- Peter Drucker



Geared to do anyth...
True Global Equalizer


Established, big businesses







Focus on execution of existing products/services
Profit-d...
Opportunities Abound


Same software and processes available to
existing software giants



Yet major innovations stem f...
Opportunities Abound


Growing rift between “enterprise software”
and “open source/standard software”






Focus on m...
Culture Mitigates Risk




Know that software can do anything
Willing to take the risk to deliver innovation
Tailored t...
Software as THE Key
… to innovation success …
 Consumers & Employees
want their lives made easier
 Businesses want to in...
Thank you
Feel free to contact me at:
rob@thehackerati.com
http://about.me/robmarano
or
visit us at
http://www.thehackerat...
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Software: The Equalizer

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I have been invited to present at this year's Born2Global a subsidiary of MSIP (Ministry of Science, ICT, and Future Planning) of Republic of (South) Korea and helping out Korean entrepreneurs and their startups to seed, develop, pivot and succeed in a global market. I will deliver this presentation on 18 December 2013 in Seoul, South Korea. Please leave your feedback; I am very open to constructive criticism.

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Software: The Equalizer

  1. 1. 소프트웨어 { Software: The Equalizer Software has and will continue to change the world, created by Goliath into that of David’s.
  2. 2. “A legendary hero is usually the founder of something—the founder of a new age, the founder of a new religion, the founder of a new city, the founder of a new way of life. In order to found something new, one has to leave the old and go on a quest of the seed idea, a germinal idea that will have the potential of bringing forth that new thing.” -- Joseph Campbell, The Hero with a Thousand Faces
  3. 3. Creates the New Economy Virtual products and services increasing in availability as well as use Source: The Startup Owner’s Manual by Steve Blank & Bob Dorf
  4. 4. Arms the Founder  Mind   Software    The capability of exploiting change as a constant A tool that changes readily and rapidly Limitless artificial commodity resource Machiavellian Luck  Where skill and opportunity meet
  5. 5. Implements Power  From      To   Stone Age Bronze Age Iron Age Steel Age Silicon Age Now  Software Age Brute force Static Intellect Dynamic
  6. 6. Engine of Productivity & Advantage  “If you can measure it, you can improve it.” -- Peter Drucker  Geared to do anything the engineer seeks  Key to success for any business bold enough
  7. 7. True Global Equalizer  Established, big businesses      Focus on execution of existing products/services Profit-driven Tools crafted in Steel & Silicon Ages Compete everywhere New ventures/start-ups     Focused on and pivoting with “the search” Growth-driven Tools crafted as needed; agile Compete anywhere The next Google, Amazon, Apple, Twitter, Facebook could be right in this room
  8. 8. Opportunities Abound  Same software and processes available to existing software giants  Yet major innovations stem from start-ups  Start-ups have rewritten our daily lives in business and at home Software is David’s stone to Goliath’s big, established business.
  9. 9. Opportunities Abound  Growing rift between “enterprise software” and “open source/standard software”    Focus on mobile/social/analytics to “anyware” Traditional yielding to modern agile Software does not “rust” IBM & Amazon use software to reinvent itself
  10. 10. Culture Mitigates Risk    Know that software can do anything Willing to take the risk to deliver innovation Tailored to   Modern engineer / consumer (work/home) Anyone can do it  Accept change as only constant
  11. 11. Software as THE Key … to innovation success …  Consumers & Employees want their lives made easier  Businesses want to increase profits  Exploit agile development to craft software to deliver
  12. 12. Thank you Feel free to contact me at: rob@thehackerati.com http://about.me/robmarano or visit us at http://www.thehackerati.com

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