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#GIVINGTUESDAY Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
#GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
#GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
#GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
@robjwu  /  @causevox   What is givingtuesday?
#GIVINGTUESDAY National Domestic Violence Hotline RAISES $53,000
#GIVINGTUESDAY GREY2K Raises $10,000 during GivingTuesday
#GIVINGTUESDAY THE CHALLENGE
@robjwu  /  @causevox   “How do you start a GivingTuesday campaign?” –You
@robjwu  /  @causevox   –You “We need to take our givingtuesday fundraisinG to the next level!”
@robjwu  /  @causevox   “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
#GIVINGTUESDAY Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY Tip #1: SET An IMPACT METRIC
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
#GIVINGTUESDAY TIP #2: USE PEER TO PEER FUNDRAISING
@robjwu  /  @causevox   WHAT IS Peer to Peer Fundraising?
@robjwu  /  @causevox  
@robjwu  /  @causevox  
@robjwu  /  @causevox   2x donations with Peer to peer fundraising
#GIVINGTUESDAY COMPONENTS OF A FUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Pre...
#GIVINGTUESDAY TIP #3: Create a campaign specific Facebook page
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP bASECAMP
#GIVINGTUESDAY TIP #4: Have a call to action
@robjwu  /  @causevox   ONRAMPING yields more results
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK ACTION
#GIVINGTUESDAY Tip #5: Create a Unique Hashtag
@robjwu  /  @causevox   The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was create...
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY Source: Bufferapp
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT SHORT
#GIVINGTUESDAY TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
@robjwu  /  @causevox  
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   SALESY Post
#GIVINGTUESDAY TIP #7: PRACTICE SOCIAL LISTENING
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORDS
#GIVINGTUESDAY TIP #8: Create & Post content
@robjwu  /  @causevox   Companies that blog get 55% more traffic
@robjwu  /  @causevox   36% of consumers say they share content primarily because it promotes causes or issues they ...
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
#GIVINGTUESDAY Tip #9: FOLLOW A STORYLINE
@robjwu  /  @causevox   Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home a...
#GIVINGTUESDAY
#GIVINGTUESDAY EARTHRIGHTS INT’L RAISES $24,000
@robjwu  /  @causevox   Protagonist starts out as poor and downtrodden, but rises in the world through wealth, statu...
#GIVINGTUESDAY
#GIVINGTUESDAY PROJECT RENEWAL RAISES $73,000
@robjwu  /  @causevox   Protagonist and companions set out to acquire an important object or reach a destination, en...
#GIVINGTUESDAY
#GIVINGTUESDAY THE GAUNTLET RAISES $90,000
#GIVINGTUESDAY TIP #10: USE GREAT TOOLS
#GIVINGTUESDAY PABLO
#GIVINGTUESDAY Canva
@robjwu  /  @causevox   CAUSEVOX
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY ANY QUESTIONS?
#GIVINGTUESDAY ROB@causevox.com Facebook/causevox twıtter/causevox CONTACT US Photo from Well Aware World
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@robjwu  /  @causevox   Protagonist Top 10 Tactical Tips for Giving Tuesday Campaigns

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@robjwu
 /
 @causevox
 
Protagonist starts out as poor and
downtrodden, but rises in the world through
wealth, status, love, and more. May include
momentary loss of it all and grows up
because of it.
RAGS TO RICHES / REBIRTH

Published in: Government & Nonprofit, Social Media, Marketing
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