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#GIVINGTUESDAY Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
#GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
#GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
#GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
@robjwu  /  @causevox   What is givingtuesday?
#GIVINGTUESDAY National Domestic Violence Hotline RAISES $53,000
#GIVINGTUESDAY GREY2K Raises $10,000 during GivingTuesday
#GIVINGTUESDAY THE CHALLENGE
@robjwu  /  @causevox   “How do you start a GivingTuesday campaign?” –You
@robjwu  /  @causevox   –You “We need to take our givingtuesday fundraisinG to the next level!”
@robjwu  /  @causevox   “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
#GIVINGTUESDAY Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY Tip #1: SET An IMPACT METRIC
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
#GIVINGTUESDAY TIP #2: USE PEER TO PEER FUNDRAISING
@robjwu  /  @causevox   WHAT IS Peer to Peer Fundraising?
@robjwu  /  @causevox  
@robjwu  /  @causevox  
@robjwu  /  @causevox   2x donations with Peer to peer fundraising
#GIVINGTUESDAY COMPONENTS OF A FUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Pre...
#GIVINGTUESDAY TIP #3: Create a campaign specific Facebook page
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP bASECAMP
#GIVINGTUESDAY TIP #4: Have a call to action
@robjwu  /  @causevox   ONRAMPING yields more results
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK ACTION
#GIVINGTUESDAY Tip #5: Create a Unique Hashtag
@robjwu  /  @causevox   The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was create...
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY Source: Bufferapp
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT SHORT
#GIVINGTUESDAY TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
@robjwu  /  @causevox  
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   SALESY Post
#GIVINGTUESDAY TIP #7: PRACTICE SOCIAL LISTENING
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORDS
#GIVINGTUESDAY TIP #8: Create & Post content
@robjwu  /  @causevox   Companies that blog get 55% more traffic
@robjwu  /  @causevox   36% of consumers say they share content primarily because it promotes causes or issues they ...
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
#GIVINGTUESDAY Tip #9: FOLLOW A STORYLINE
@robjwu  /  @causevox   Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home a...
#GIVINGTUESDAY
#GIVINGTUESDAY EARTHRIGHTS INT’L RAISES $24,000
@robjwu  /  @causevox   Protagonist starts out as poor and downtrodden, but rises in the world through wealth, statu...
#GIVINGTUESDAY
#GIVINGTUESDAY PROJECT RENEWAL RAISES $73,000
@robjwu  /  @causevox   Protagonist and companions set out to acquire an important object or reach a destination, en...
#GIVINGTUESDAY
#GIVINGTUESDAY THE GAUNTLET RAISES $90,000
#GIVINGTUESDAY TIP #10: USE GREAT TOOLS
#GIVINGTUESDAY PABLO
#GIVINGTUESDAY Canva
@robjwu  /  @causevox   CAUSEVOX
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY ANY QUESTIONS?
#GIVINGTUESDAY ROB@causevox.com Facebook/causevox twıtter/causevox CONTACT US Photo from Well Aware World
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#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL Top 10 Tactical Tips for Giving Tuesday Campaigns

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