Skype Traffic NinjaBeginner’s Guide to Event Rules and Prizes
PurposeThis guide is meant to help youunderstand scheduling yourevent, and setting rules andprizes for contributors.For de...
1st Event – Event   The “Event” tab is used to set up   the details of the event and your   leader board so contributors c...
Setting Dates Choose your dates. Keep in mind that higher click events will need a bit longer to complete. Some personal s...
Setting Times Your contributors will come from all over the world so time zones are very important to consider when settin...
Event RulesEvent Rules let the contributorsknow how many clicks they needto send and what kinds of trafficyou will find ac...
Winner’s Notice  These are the prizes you will offer to  your contributors.  Ask yourself what the main purpose  is for th...
Click PrizesThere are two basic click prizes:1) First to reach – Drives traffic   very quickly so likely not   very high q...
Conversion Prizes   There are two basic conversion   prizes:   1) Best conversion rate –       Encourages high quality but...
Types of Prizes  You can have almost anything as  a prize. The two most common  prizes are:  1) Cash  2) Solo ads  Your pr...
Example Event Prizes A     50 click mini event – 3 days:     • $20 for first to reach 50 clicks     • $15 for best convers...
Example Event Prizes B     100 click mini event – 5 days     • $25 most clicks over 100     • $25 most conversions       (...
Example Event Prizes C     250 click mini event – 7 days     • $35 for most conversions     • 75 click solo ad from my lis...
My Philosophy I am no expert, but having done a few events and tried a few different prize structures I have seen what wor...
Contact Information    Robert Schulz    Skype: robert.joseph.schulz    Email: robjschulz@gmail.com    Website:    http://w...
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Easy Guide to Skype Traffic Ninja Event Rules and Prizes

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http://www.successmafia.com http://www.jvzoo.com/c/17917/17361

This presentation focuses on answering some questions that I had and others had about setting up event rules and prizes for your Skype Traffic Ninja Software mini-events.

If you find the information helpful the please, like, share and comment.

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Easy Guide to Skype Traffic Ninja Event Rules and Prizes

  1. 1. Skype Traffic NinjaBeginner’s Guide to Event Rules and Prizes
  2. 2. PurposeThis guide is meant to help youunderstand scheduling yourevent, and setting rules andprizes for contributors.For details about setting up thesoftware you should check outKen’s YouTube channel:http://www.youtube.com/user/makingMoneyOnline99
  3. 3. 1st Event – Event The “Event” tab is used to set up the details of the event and your leader board so contributors can see the requirements, prizes, and keep up to date on the event. You need to choose your start and finish dates and times (pay attention to time zones to help contributors avoid confusion) and decide on your rules and prizes.
  4. 4. Setting Dates Choose your dates. Keep in mind that higher click events will need a bit longer to complete. Some personal suggestions are: • 50 click event – 3 to 5 days • 100 click event – 5 to 7 days • 250 click event – 7 to 9 days And so on…be reasonable.
  5. 5. Setting Times Your contributors will come from all over the world so time zones are very important to consider when setting up your event. Do not just post a time without stating a time zone (like EST, PST, etc.) Tip: Avoid using 12am as a start or an end time. Example start and finish: December 12, 2012 12:01am EST December 20, 2012 11:59pm EST
  6. 6. Event RulesEvent Rules let the contributorsknow how many clicks they needto send and what kinds of trafficyou will find acceptable (personallists or solo ads are best).Traffic sources like adf.ly,Facebook, Twitter, etc. are oftennot considered good.• High Clicks + Low Conversions = garbage traffic
  7. 7. Winner’s Notice These are the prizes you will offer to your contributors. Ask yourself what the main purpose is for this event. For most it’s about getting conversions – opt-ins to the event and for the gifts. • Click prizes – drive traffic – not quality. • Conversion prizes – encourage quality traffic not excessive clicks.
  8. 8. Click PrizesThere are two basic click prizes:1) First to reach – Drives traffic very quickly so likely not very high quality.2) Most clicks – Encourages contributors to send traffic to the end of the event so quality may be better.Tip: Avoid First to reach prizes.
  9. 9. Conversion Prizes There are two basic conversion prizes: 1) Best conversion rate – Encourages high quality but not high clicks so contributors may fall short of the clicks. 2) Most conversions – encourages high quality and continuous traffic beyond the required clicks. Tip: “Most conversion” prizes work better.
  10. 10. Types of Prizes You can have almost anything as a prize. The two most common prizes are: 1) Cash 2) Solo ads Your prizes should be valuable enough to make contributors want to drive traffic to your event but also be low cost enough to make the conversions you get worth the outlay.
  11. 11. Example Event Prizes A 50 click mini event – 3 days: • $20 for first to reach 50 clicks • $15 for best conversion rate (minimum 50 clicks and 20% conversion) This combination encourages fast sending and mid-range quality. The event is short in duration.
  12. 12. Example Event Prizes B 100 click mini event – 5 days • $25 most clicks over 100 • $25 most conversions (minimum 100 clicks and 20% conversion) This encourages contributors to keep sending until the end of the event. It also encourages them to aim for above average quality so they can control their costs for the traffic.
  13. 13. Example Event Prizes C 250 click mini event – 7 days • $35 for most conversions • 75 click solo ad from my list for second most conversions (minimum 250 clicks and 20% conversion) This encourages continuous traffic (it’s 250 clicks, it will take time to send that traffic) till the end. Plus it encourages higher than average quality. Also, contributors are always wanting to increase their lists so solo ad prizes are great, low cost prizes to offer.
  14. 14. My Philosophy I am no expert, but having done a few events and tried a few different prize structures I have seen what works best. The main point to remember is why you are building a list: to monetize it. That means you need numbers. More numbers means more conversions. Tip: set prizes and conditions to encourage maximum conversions. This works for you and for every other contributor as well.
  15. 15. Contact Information Robert Schulz Skype: robert.joseph.schulz Email: robjschulz@gmail.com Website: http://www.successmafia.com Purchase STNPB: http://www.jvzoo.com/c/17917/17 361

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