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Confessions of an RSS Junkie

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Clo Willaerts (Skynet), talks about her RSS addiction and offers good remedies to fight information overload.

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Confessions of an RSS Junkie

  1. 1. Confessions of an RSS junkie Clo Willaerts, 6 February 2007
  2. 2. Phase 1. Browse (1996-now)
  3. 3. The end of browsing? <ul><li>User/consumer in control </li></ul><ul><ul><li>pulling content through searching </li></ul></ul><ul><ul><li>pushing content through micropublishing and user generated content </li></ul></ul><ul><li>Growing usage and importance of search engines </li></ul>
  4. 4. Phase 2: Search (2003-now) <ul><li>Growing usage and popularity of search engines from end 2003 on </li></ul><ul><li>Users get better at using them </li></ul><ul><li>“ to google somebody” </li></ul><ul><li>Convenience and effectiveness </li></ul><ul><li>Puts the user in control </li></ul>
  5. 5. Information overload <ul><li>Google indexes 8 billion+ documents, images and items </li></ul><ul><li>Google may scan up to 50 million books currently only available in old-world universities like Harvard, Stanford, Oxford, University of Michigan, and the NY Public Library </li></ul><ul><li>Too many search results </li></ul><ul><li>Search Engine Optimization has become a Dark Science </li></ul><ul><li>Search Engine Advertising has become a bidding game </li></ul>
  6. 6. Phase 3. Subscribe <ul><li>… and we don’t mean “subscribe to our newsletter” </li></ul><ul><li>E-mail newsletters are an old medium now </li></ul><ul><ul><li>Spam filters block a lot of them </li></ul></ul><ul><ul><li>Privacy laws have increased awareness of users </li></ul></ul>
  7. 7. Phase 3. Subscribe (2006-now) <ul><li>Bloggers and other UGC publishers: </li></ul><ul><ul><li>Rss feeds and subscribe button </li></ul></ul><ul><ul><li>OPML files as social currency: view the world through other people’s subscription lists </li></ul></ul><ul><ul><ul><li>E.g. www.megite.com </li></ul></ul></ul><ul><ul><li>The beginning of the attention engine race (Alex Barnett) http://blogs.msdn.com/alexbarn/archive/2006/02/13/531631.aspx </li></ul></ul>
  8. 8. Ex. 1: feedburner.com (button)
  9. 9. Ex. 2: rss to e-mail <ul><li>A good way to boost the readership of your blog (or any other online publication that has RSS) </li></ul><ul><li>Free services: </li></ul><ul><li>www.FeedBurner.com </li></ul><ul><li>www.FeedBlitz.com </li></ul><ul><li>www.Squeet.com </li></ul><ul><li>www.R-mail.org </li></ul>
  10. 10. Some of us enjoy the ride <ul><li>INFOLUST “(…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm </li></ul>
  11. 11. Others don’t… <ul><li>Information overload </li></ul><ul><li>Information anxiety (Richard Saul Wurman) </li></ul><ul><li>Infoporn </li></ul><ul><li>The myth of “keeping up” </li></ul>
  12. 12. Keeping up with that blogosphere <ul><li>Blogs can serve as </li></ul><ul><ul><li>Content Navigators, </li></ul></ul><ul><ul><li>Information Filters, </li></ul></ul><ul><ul><li>Trusted Niche Guides </li></ul></ul><ul><li>Decentralized, user-driven content publishing model </li></ul><ul><li>Some blogs are influential </li></ul><ul><li>Most are self-centered </li></ul><ul><li>Many are: </li></ul><ul><ul><li>loud </li></ul></ul><ul><ul><li>messy </li></ul></ul><ul><li>Matthew Hurst </li></ul><ul><li>( Intelliseek, BlogPulse) </li></ul><ul><li>http://datamining.typepad.com/gallery/blog-map-gallery.html </li></ul>
  13. 13. Phase 4. Filter <ul><li>The cure for information overload? http://machinereadable.blogspot.com/2006/04/cure-for-information-overload.html </li></ul>
  14. 14. Tip 1: Find the best aggregators <ul><li>Aggregators become increasingly more important . Finding the right person, business, web site, etc. who does the best job of filtering (attenuating) in a specific area adds time to your life. </li></ul><ul><li>Ex 1: mash-ups of existing sites </li></ul><ul><li>Ex 2: start pages </li></ul><ul><ul><li>www.Netvibes.com </li></ul></ul><ul><ul><li>www.Pageflakes.com </li></ul></ul>
  15. 15. Tip 2: Find the best trackers <ul><li>Free trend tracking tools: </li></ul><ul><li>RSS: </li></ul><ul><ul><li>Technorati watchlist </li></ul></ul><ul><ul><li>Google blog search </li></ul></ul><ul><ul><li>Boardtracker </li></ul></ul><ul><li>E-mail </li></ul><ul><ul><li>Google news alerts </li></ul></ul><ul><li>Graphs: </li></ul><ul><ul><li>Blogpulse </li></ul></ul><ul><ul><li>Alexaholic </li></ul></ul><ul><li>Professional services: </li></ul><ul><ul><li>Nielsen buzzmetrics (US) </li></ul></ul><ul><ul><li>Wavemetrics.com </li></ul></ul><ul><ul><li>Attentio.com (BE) </li></ul></ul>
  16. 16. Tip 3: trust the stars <ul><li>In any thing you need to learn, find a person who can tell you what is: </li></ul><ul><ul><li>Need to know </li></ul></ul><ul><ul><li>Should know </li></ul></ul><ul><ul><li>Nice to know </li></ul></ul><ul><ul><li>Edge case, only if it applies to you specifically </li></ul></ul><ul><ul><li>Useless </li></ul></ul><ul><li>Some of my favorite marketing/blogging stars: </li></ul><ul><ul><li>Jeremy Zadowny </li></ul></ul><ul><ul><li>Om Malik </li></ul></ul><ul><ul><li>Michael Arrington </li></ul></ul><ul><ul><li>Tom Coates </li></ul></ul><ul><ul><li>Ben Hammersley </li></ul></ul><ul><ul><li>Seth Godin </li></ul></ul>
  17. 17. Tip 4: Unsubscribe to as many things as possible <ul><li>you probably have way too much redunancy in both your printed and online subscriptions. </li></ul><ul><li>if you're using the right aggregators, they'll tell you when something is worth it. </li></ul>
  18. 18. Thank you <ul><li>Clo Willaerts </li></ul><ul><li>[email_address] </li></ul>

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