Smartphone Industry and Apple iPhone Rising

33,515 views

Published on

Published in: Business, Technology
3 Comments
22 Likes
Statistics
Notes
  • = ENTREPRENEURS WANTED =

    We Are a Global Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. We Work as Smart as We do Hard Taking Advantage of Internet Technology & Globalization.

    We are Entrepreneurs Working Together from the Comfort of Home: Creating a Legacy, Fulfilling Dreams, & Reaching Goals. We Leverage Each Other’s Success, Experience, Creativity & Passion. Come Join Us, Let’s Do this Together!!

    Review: http://bit.ly/dwMSY1
    Website: http://myentrepreneuronlinebusiness.com
    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/75VZhAMtib4?fs=1&amp;hl=es_MX&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/75VZhAMtib4?fs=1&amp;hl=es_MX&amp;rel=0"></param><embed src="http://www.youtube.com/v/75VZhAMtib4?fs=1&amp;hl=es_MX&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Information All About iPhone

    http://ready2beat.com/tags/iphone

    Information All About iPhone

    http://ready2beat.com/tags/iphone
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • New Smartphone Launched LG

    http://technology-news.b4tea.com/other/lg-new-launched-kt610-s60-smart-phone/

    New Smartphone Launched LG

    http://technology-news.b4tea.com/other/lg-new-launched-kt610-s60-smart-phone/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
33,515
On SlideShare
0
From Embeds
0
Number of Embeds
839
Actions
Shares
0
Downloads
1,812
Comments
3
Likes
22
Embeds 0
No embeds

No notes for slide
  • Smartphone Industry and Apple iPhone Rising

    1. 1. <ul><li>Group #10: </li></ul><ul><li>Binh Thieu </li></ul><ul><li>Lan Phan </li></ul><ul><li>Minh Thu Luu </li></ul><ul><li>Tung Duong </li></ul>(Communication Equipment Industry) ------------------ BUS 890: Strategic Management What is the one item you never leave home without?
    2. 2. Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    3. 3. <ul><li>Smart-phones allow users to: </li></ul><ul><li>e-mail, internet </li></ul><ul><li>store information, </li></ul><ul><li>entertainment </li></ul><ul><li>install programs, </li></ul><ul><li>along with using a mobile phone in one device </li></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    4. 4. Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    5. 5. <ul><li>Market size and growth rate </li></ul><ul><li>Number of rivals </li></ul><ul><li>Product Innovations </li></ul><ul><li>Learning/experience curve effects </li></ul><ul><li>Total Mobile Sales: </li></ul><ul><ul><li>Mobile phone sales to exceed 1billion in 2009 </li></ul></ul><ul><ul><li>More than 200 million smart-phones will be sold in 2008. </li></ul></ul><ul><li>Source:   </li></ul><ul><li>http://www.palminfocenter.com </li></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    6. 6. 1. Consumers market 2. Corporate market 1. Carriers AT&T … 2. OS providers Linux, WM… 3. Hardware makers Intel … 1. Establish mobile manufacture: LG, Samsung 2. Software giants: Google, MSFT 1. VoIP Skype… 2. PDA phone Palm… 3. Features phone Nokia, LG … 1. More companies enters… 2. Strong brands and finance Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    7. 7. Source: www.w ikinvest.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    8. 8. Source: http://blog.bryanstarbuck.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    9. 9. “ This is a difficult industry, part of it is technology; part of it is fashion…” Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    10. 10. <ul><li>Vision: </li></ul><ul><li>&quot;Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them&quot; </li></ul><ul><li>Mission: </li></ul><ul><li>&quot;Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.&quot; </li></ul><ul><li>Industry: </li></ul><ul><li>Computer software & hardware </li></ul><ul><li>Consumer electronics </li></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    11. 11. Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    12. 12. Taiwan – Facilities of camera, circuitry, connectors, stainless casings Singapore – Facilities of CPU, processing chips US – Facilities of touch screen, specific parts China – Shenzhen Assembly Facility Source: http://www.shmula.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    13. 13. <ul><li>Sharp rise in consumer demand </li></ul><ul><ul><li>56% of smart-phone buyers prefer iphone </li></ul></ul><ul><li>New target market – </li></ul><ul><li>price reduction attract </li></ul><ul><li>more customers </li></ul><ul><li>High Potential Software – upgradable; can add new features </li></ul><ul><li>3G Apple iPhones to captivate business demand worldwide </li></ul>Source: http://www.linuxdevices.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    14. 14. <ul><li>New powerful entrant - Google </li></ul><ul><li>Many similar or substitute products </li></ul><ul><li>Intense competition with major rivals </li></ul><ul><li>Increasing bargaining power of buyers </li></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    15. 15. <ul><ul><li>First mover advantage  </li></ul></ul><ul><ul><li>Ownership of technological patents </li></ul></ul><ul><ul><li>Apple is one of the most established brand </li></ul></ul><ul><ul><li>Customers loyalty </li></ul></ul><ul><ul><li>Cultural, fashion identity </li></ul></ul>Source: http://www.appleinsider.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    16. 16. <ul><ul><li>Dependence on third party provider:  </li></ul></ul><ul><ul><ul><li>   AT&T, Content Provider, Application provider </li></ul></ul></ul><ul><ul><li>Less appeal to corporate customers  </li></ul></ul><ul><ul><li>  Technological complication </li></ul></ul><ul><ul><ul><li>Gorilla arm </li></ul></ul></ul><ul><ul><ul><li>Limitation of particular features </li></ul></ul></ul><ul><ul><ul><li>Application slow down and freeze </li></ul></ul></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    17. 17. <ul><ul><li>iTunes :  Synchronization between the iTunes - App store and Apple devices. </li></ul></ul><ul><ul><li>User interface of consumer gadgets and computing devices </li></ul></ul><ul><ul><ul><li>Intuitive design, easy-to-use and self-discoverable  </li></ul></ul></ul>Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    18. 18. Users’ experience Source: http://blog.wired.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    19. 19. Apple may well pass Microsoft, which has $23.7 billion in cash, and could have $40 billion in 2 years Source: http://www.businessweek.com Data: Standard & Poor’s Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    20. 20. Source: http://www.artechnica.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    21. 21. <ul><li>Focus-Differentiation Strategy </li></ul><ul><ul><li>Innovative products to target early adopters </li></ul></ul><ul><ul><li>Premium Price to target high-end consumers , business market </li></ul></ul><ul><li>Broad-Differentiation Strategy </li></ul><ul><ul><li>Offer more products to a broad of buyers </li></ul></ul><ul><ul><li>Deliver value to customers by differentiating </li></ul></ul>Source: Textbook Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations
    22. 22. __APPL-IZATION__ Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommendations Diversification: iphone Nano, iphone Biz… Expansion: M&A, alliances, partnership… Innovation: smart-card, Apple cloud …
    23. 24. <ul><li>Peter Burrows (2008,7,30). How to spend Apple’s cash. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/magazine/content/08_32/b4095000656875.htm?chan=magazine+channel_news </li></ul><ul><li>Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+news_top+news+index_news+%2B+analysis </li></ul><ul><li>Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August 11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain </li></ul><ul><li>Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars Technica. Retrieved August 11, 2008, from http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-much </li></ul><ul><li>Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers best? Wired. Retrieved August 11, 2008, from http://blog.wired.com/business/2008/04/the-smartphone.html </li></ul>

    ×