TripAdvisor Opportunities for MarketersMaking the Most of your TripAdvisor Listing
ROBINZEBROSKILawrence & SchillerDirector, L&S Digital  @robinzebroski  /robinzebroski
Why am I talking about               ?
It’s all     I don’t like     negative.     TripAdvisor.                                  Can I block my                  ...
The Facts:
The Facts:
The Facts:
TripAdvisor Content is Indexed
Put TripAdvisor to Work.1   Explore the Interface.2   Manage your Presence.3   Respond to Reviews.4   Extend TripAdvisor.5...
15-20M Visitors/Month
Put TripAdvisor to Work.1   Explore the Interface.2   Manage your Presence.3   Respond to Reviews.4   Extend TripAdvisor.5...
Join the Management CenterScroll to the bottom of your listing
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Join the Management Centerhttp://www.tripadvisor.com/Owners
Manage Page Content
Post Photos/Videos
Map your Location, Correctly
Map your Location, Correctly• http://www.google.com/maps.• Zoom to your property’s location on the map.• Right click on th...
Watch for Fake Reviews•   Track the User•   Industry vs. Consumer Lingo?•   Beware of Customerjacking•   Crazies!
Put TripAdvisor to Work.1   Explore the Interface.2   Manage your Presence.3   Respond to Reviews.4   Extend TripAdvisor.5...
Respond to Reviews – Good & Bad
Seeing a management response to reviews is important to me.
A good management response to a good review makes me think highlyof the hotel.
If I was considering two comparable properties, the presence of amanagement response on one would sway me.
Respond to Reviews – Good & Bad
Put TripAdvisor to Work.1   Explore the Interface.2   Manage your Presence.3   Respond to Reviews.4   Extend TripAdvisor.5...
Encourage Reviews
Encourage Reviews
Encourage Reviews
Extend TripAdvisor to your Website
Extend TripAdvisor to Facebook
Put TripAdvisor to Work.1   Explore the Interface.2   Manage your Presence.3   Respond to Reviews.4   Extend TripAdvisor.5...
TripAdvisor for DMO’s
TripAdvisor for DMO’s
TripAdvisor for DMO’s
Google Local Reviews
Google Reviews
Google + Frommers
Yahoo! Reviews
Questions            ?
ROBINZEBROSKILawrence & SchillerDirector, L&S Digital  @robinzebroski  /robinzebroski
ENJOY THEREST OF THECONFERENCE!
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Trip advisoropportunities sd_tourismconference_1.15.13_final
Upcoming SlideShare
Loading in …5
×

Trip advisoropportunities sd_tourismconference_1.15.13_final

311 views

Published on

  • Be the first to comment

  • Be the first to like this

Trip advisoropportunities sd_tourismconference_1.15.13_final

  1. 1. TripAdvisor Opportunities for MarketersMaking the Most of your TripAdvisor Listing
  2. 2. ROBINZEBROSKILawrence & SchillerDirector, L&S Digital @robinzebroski /robinzebroski
  3. 3. Why am I talking about ?
  4. 4. It’s all I don’t like negative. TripAdvisor. Can I block my property in Reviews TripAdvisor? don’t?? matter. I don’t want to use TripAdvisor. YOU ASKED QUESTIONS.
  5. 5. The Facts:
  6. 6. The Facts:
  7. 7. The Facts:
  8. 8. TripAdvisor Content is Indexed
  9. 9. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
  10. 10. 15-20M Visitors/Month
  11. 11. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
  12. 12. Join the Management CenterScroll to the bottom of your listing
  13. 13. Join the Management Centerhttp://www.tripadvisor.com/Owners
  14. 14. Join the Management Centerhttp://www.tripadvisor.com/Owners
  15. 15. Join the Management Centerhttp://www.tripadvisor.com/Owners
  16. 16. Join the Management Centerhttp://www.tripadvisor.com/Owners
  17. 17. Join the Management Centerhttp://www.tripadvisor.com/Owners
  18. 18. Manage Page Content
  19. 19. Post Photos/Videos
  20. 20. Map your Location, Correctly
  21. 21. Map your Location, Correctly• http://www.google.com/maps.• Zoom to your property’s location on the map.• Right click on the location of your property.• Select “What’s Here?”• Your coordinates will appear in the “Search Maps” box above. (An example is 45.498681, 10.943272)• Copy and paste those coordinates.• Go to the ‘Manage your page’ tab in your Management Center and follow these steps: – Click on the ‘Change property location’ link. – Fill in your property’s correct details. – Put your property’s latitude & longitude decimal coordinates in the comments box. – Click ‘Submit.’
  22. 22. Watch for Fake Reviews• Track the User• Industry vs. Consumer Lingo?• Beware of Customerjacking• Crazies!
  23. 23. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
  24. 24. Respond to Reviews – Good & Bad
  25. 25. Seeing a management response to reviews is important to me.
  26. 26. A good management response to a good review makes me think highlyof the hotel.
  27. 27. If I was considering two comparable properties, the presence of amanagement response on one would sway me.
  28. 28. Respond to Reviews – Good & Bad
  29. 29. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
  30. 30. Encourage Reviews
  31. 31. Encourage Reviews
  32. 32. Encourage Reviews
  33. 33. Extend TripAdvisor to your Website
  34. 34. Extend TripAdvisor to Facebook
  35. 35. Put TripAdvisor to Work.1 Explore the Interface.2 Manage your Presence.3 Respond to Reviews.4 Extend TripAdvisor.5 TripAdvisor for DMO’s.
  36. 36. TripAdvisor for DMO’s
  37. 37. TripAdvisor for DMO’s
  38. 38. TripAdvisor for DMO’s
  39. 39. Google Local Reviews
  40. 40. Google Reviews
  41. 41. Google + Frommers
  42. 42. Yahoo! Reviews
  43. 43. Questions ?
  44. 44. ROBINZEBROSKILawrence & SchillerDirector, L&S Digital @robinzebroski /robinzebroski
  45. 45. ENJOY THEREST OF THECONFERENCE!

×