Robinson NDA 2009


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Presentation to National Dental Association in Jacksonville, FL: "Use of the Web for Dental Development and Recruitment"

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  • iTunes U – Broome College
  • Robinson NDA 2009

    1. 1. MICHELLE ROBINSON DMD, MA ASST DEAN FOR INFORMATICS UAB SCHOOL OF DENTISTRY The Use of Informatics and the Web for Dental Development and Recruitment of Students and Faculty
    2. 2. Michelle Robinson DMD, MA
    3. 3. <ul><li>INFORMATIVE WEB SITE </li></ul>An informative web site is the basis for any development and recruitment strategy Michelle Robinson DMD, MA
    4. 4. Explore Health Careers.Org Michelle Robinson DMD, MA
    5. 5. Michelle Robinson DMD, MA
    6. 6. Michelle Robinson DMD, MA
    7. 7. <ul><li>EXPLORE HEALTH CAREERS </li></ul>Career profile for dentist Michelle Robinson DMD, MA
    8. 8. Student Doctor Network Michelle Robinson DMD, MA
    9. 9. Michelle Robinson DMD, MA
    10. 10. <ul><li>STUDENT DOCTOR NETWORK </li></ul>Dental articles Michelle Robinson DMD, MA
    11. 11. The School/Organization Web Site Prominent Branding Location/Contact Addtl info for audience Michelle Robinson DMD, MA
    12. 12. Basic Web Elements <ul><li>Welcome </li></ul><ul><ul><li>Background and mission </li></ul></ul><ul><ul><li>Introduce culture, philosophy of school </li></ul></ul><ul><li>News/Announcements </li></ul><ul><ul><li>Current events, awards and accolades, initiatives </li></ul></ul><ul><li>Quick Links </li></ul><ul><ul><li>Guide to external dental links of interest </li></ul></ul><ul><ul><li>Guide to popular internal web links </li></ul></ul>Michelle Robinson DMD, MA
    13. 13. Enhanced Web Elements <ul><li>Calendar </li></ul><ul><li>Employment Opportunities for faculty </li></ul><ul><li>Job Placement for students </li></ul><ul><li>Faculty Profiles/web pages </li></ul><ul><li>Student organization and class web pages </li></ul>Michelle Robinson DMD, MA
    14. 14. <ul><li>WEB 1.0 VS WEB 2.0 </li></ul>Web 1.0 = present information Web 2.0 = collaborate on info Michelle Robinson DMD, MA
    15. 15. Web 2.0 <ul><li>Web 2.0 is an umbrella term given to the “new” Internet collaborative and dynamic technologies that allow for document creation and sharing </li></ul><ul><li>Pedagogical collaboratories where students can interact with each other, the instructor, and the world-wide community </li></ul>Michelle Robinson DMD, MA
    16. 16. Comparison of Web 1 vs 2 Michelle Robinson DMD, MA 1.0 2.0 Passive audience Interactive audience Ofoto Flickr Britannica Online Wikipedia Personal Home Page Blogging, Tweeting Email Social Networking
    17. 17. Web 2.0 Technologies Michelle Robinson DMD, MA
    18. 18. Wiki Michelle Robinson DMD, MA
    19. 19. Medical Wiki Example <ul><li> </li></ul>Michelle Robinson DMD, MA
    20. 20. Wiki Benefits <ul><li>Material immediately available </li></ul><ul><li>Collaborative editing </li></ul><ul><li>Expansive information </li></ul><ul><ul><li>Topics can be kept brief, but easily expanded on by linking to other topic pages </li></ul></ul>Michelle Robinson DMD, MA
    21. 21. Wiki Use in Dentistry Michelle Robinson DMD, MA
    22. 22. <ul><li>CREATE A WIKI </li></ul> Michelle Robinson DMD, MA
    23. 23. Blog <ul><li>Chronological “ weblog ” of an individual’s diary </li></ul><ul><ul><li>events, commentary, video and image media </li></ul></ul><ul><li>Visitors allowed to comment on blog entries </li></ul><ul><li>Use in Dental Education </li></ul><ul><ul><li>Chronology of change/Document a process </li></ul></ul><ul><ul><ul><li>curriculum development, transition to electronic patient records, etc. </li></ul></ul></ul>Michelle Robinson DMD, MA
    24. 24. <ul><li>CREATE A BLOG </li></ul> Michelle Robinson DMD, MA
    25. 25. HTTP://DELICIOUS.COM/ Social Bookmarking Online Bookmarking allows for anywhere access and sharing with others
    26. 26. Social Bookmarking Web Site Michelle Robinson DMD, MA
    27. 27. Social Networking/Online Communities <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Student Doctor Network </li></ul><ul><li>Dental-Online- Community </li></ul>Michelle Robinson DMD, MA
    28. 28. Collaborative/Networking Software on Campus: MS Outlook SharePoint <ul><li>Web-based collaboration and document mgmt </li></ul><ul><li>Typical web features plus </li></ul><ul><ul><li>Improved access control </li></ul></ul><ul><ul><li>Hosting of blogs, discussion forums, newsletters </li></ul></ul><ul><ul><li>Document posting and tracking </li></ul></ul><ul><ul><li>Meeting and scheduling tools </li></ul></ul><ul><li>UAB SOD Faculty SharePoint Site </li></ul>Michelle Robinson DMD, MA
    29. 29. Sample SharePoint Site Michelle Robinson DMD, MA
    30. 30. <ul><li>Use the web to recruit mentors and link with mentees: NJDA </li></ul>Online Mentoring Michelle Robinson DMD, MA
    31. 31. Online Mentoring Community <ul><li>Provide support to mentors or mentees </li></ul><ul><li>Programs exist for faculty seeking mentors or students seeking mentors </li></ul><ul><li>Sign up for an online mentoring community or create your own program </li></ul><ul><ul><li> </li></ul></ul>Michelle Robinson DMD, MA
    33. 33. VLE Criteria <ul><li>Software to facilitate course mgmt </li></ul><ul><li>Designed electronic space </li></ul><ul><li>Enrich classroom activities </li></ul><ul><li>Basic elements = </li></ul><ul><ul><li>Syllabus </li></ul></ul><ul><ul><li>Administrative info </li></ul></ul><ul><ul><li>Student tracking </li></ul></ul><ul><ul><li>Teaching materials </li></ul></ul>Michelle Robinson DMD, MA
    34. 34. WebCT/Blackboard Vista Angel Desire to Learn <ul><li>Integration w/ Voice Tools </li></ul><ul><li>Integration w/ Course Assessment Tools for testing and “plagiarism” checking </li></ul><ul><li>Set learning goals and assoc w/course items </li></ul><ul><li>Peer-reviewed discussions, blogs, journals </li></ul><ul><li>Create personal profiles w/photos </li></ul>Michelle Robinson DMD, MA
    35. 35. Beyond Basic VLE <ul><li>Use of avatars </li></ul><ul><ul><li>Virtual world persona/representation </li></ul></ul><ul><ul><li>Engage learners, web site visitors </li></ul></ul><ul><ul><li>Improve information retention and interest </li></ul></ul><ul><ul><li>Provide alternative for auditory learners </li></ul></ul><ul><ul><li>My avatar </li></ul></ul>Michelle Robinson DMD, MA
    36. 36. Virtual Worlds <ul><li>Simulated environment intended for inhabitation </li></ul><ul><li>Second Life Basics and Use in Education </li></ul>Michelle Robinson DMD, MA
    37. 37. Podcasting <ul><li>Broadcast content to any online audience </li></ul><ul><li>Audio broadcast = podcast </li></ul><ul><li>Video broadcast = vodcast </li></ul><ul><li>Do not need an iPOD </li></ul><ul><li>iTunesU </li></ul><ul><ul><li>podcasts and vodcasts from institutions of higher learning </li></ul></ul>Michelle Robinson DMD, MA
    38. 38. <ul><li>YouTube – Video Sharing </li></ul><ul><li>Skype – Video Calling </li></ul>Digital Media Sharing Michelle Robinson DMD, MA
    39. 39. Using Web Tools – Support <ul><li>IT support </li></ul><ul><li>Incentives </li></ul><ul><li>Protected time </li></ul><ul><li>Training and development </li></ul>Michelle Robinson DMD, MA
    40. 40. In Closing <ul><li>A basic web site that is well-designed can be a good development and recruitment tool </li></ul><ul><li>Web 2.0 allows your audience to get better acquainted with the school and participate in the exchange of knowledge so you can learn something about them </li></ul><ul><li>Most tools are readily accessible and allow you to connect with a global audience </li></ul><ul><li>Support is a must to </li></ul><ul><li>avoid frustration! </li></ul>Michelle Robinson DMD, MA
    41. 41. [email_address] Thank You