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State of Digital Marketing in Asia 2013


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A presentation given by Robin Gurney on behalf of Econsultancy Asia at GeeksOnABeach conference in Boracay, Philippines 25-28 September 2013.

presentation includes extracts from the report and personal comments by Robin Gurney, an internet marketing veteran.

The second annual State of Digital Marketing in Asia report, published by Econsultancy in association with Campaign Asia-Pacific, looks in detail at the relative levels of spending across different traditional and online marketing channels across the Asian region.

Nearly 400 companies participated in this research, which also looks at how organisations are measuring marketing effectiveness, examines the barriers to digital marketing and e-commerce in the region, as well as assessing the existing levels of industry skills and knowledge.

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State of Digital Marketing in Asia 2013

  1. 1. State of Digital in Asia 2013: Implications to your business GEEKS ON A BEACH, Boracay, Philippines 26 – 27 September 2013 #SODIA13 @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  2. 2. State of Digital in Asia 2013 Digital Transformation: Implications to your business Fast forward your organisation’s digital transformation Robin Gurney of On behalf of Econsultancy Asia @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  3. 3. About Robin Gurney English 40+ ;) Passionate internet marketer since 1997 Specialist - Internet marketing strategy and content marketing Entrepreneur - created and sold two European internet marketing agencies Looking for new opportunities in Asia Proud to represent Econsultancy at GOAB Running a non profit to help poor Filipino children Need an experienced internet marketing consultant? Contact me on LinkedIn, Facebook or
  4. 4. About Econsultancy Econsultancy Asia +656809 2088
  5. 5. What we do #SODIA13 Econsultancy Asia +656809 2088 @Econsultancy
  6. 6. Digital Marketing Prioritised @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  7. 7. State of Digital in Asia 2013 @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  8. 8. Big Pictures. Agree or Disagree? Econsultancy Asia +656809 2088 #SODIA13
  9. 9. Channels & Disciplines Econsultancy Asia +656809 2088 #SODIA13
  10. 10. Mobile Channels for Marketing @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  11. 11. Digital Budgets Increasing @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  12. 12. Understanding Digital’s Potential @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  13. 13. Level of Digital Knowledge @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  14. 14. Barriers to Further Investment @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  15. 15. The Challenges in Asia @Econsultancy Econsultancy Asia +656809 2088 #SODIA13
  16. 16. What we do #SODIA13 Econsultancy Asia +656809 2088 @Econsultancy
  17. 17. Econsultancy’s Digital Cream roundtable events Exclusive to senior client-side marketers, Digital Cream is a unique moderated roundtable event for comparing experiences and learning from other like- minded peers who are facing the same challenges. Digital Cream Roundtable has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital marketers in the world. Delegates attend because OUR format facilitates: • Networking with peers from different industries • Discussions on best practices & latest challenges with suppliers, digital strategies, technologies and techniques • Benchmarking of current efforts, find out what has worked for others and what has not Why Digital Cream works? (video preview):
  18. 18. Digital Cream AsiaPac roundtable (dates) Country Date Venue Sydney al-cream-sydney-2013 17th October (Thursday) Dockside Shanghai shanghai 24th October (Thursday) M1NT Club Singapore singapore 28th November (Thursday) Amara Singapore Hotel Download Digital Cream Asia sponsorship brochure:
  19. 19. Become a Smarter Digital Marketer. Subscribe to Econsultancy today to find out what’s happening in digital marketing – and what works. What you will get? Get access to more than 500 plus reports which include, • Best Practice Guides • Template Files • Market Data • Daily Pulse • Digital Trends Briefings • Elearning (for Enterprise subscribers) • Webinars (for Enterprise subscribers) To subscribe, go to or email
  20. 20. State of Digital in Asia 2013 Q&A State of Digital in Philippines? 16:25 – 16:30 @Econsultancy #SODIA13 Econsultancy Asia +656809 2088