Social Media and Local Politics IFIP ePart2013

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Presentation at the 5th International Conference of eParticipation.

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Social Media and Local Politics IFIP ePart2013

  1. 1. Robin Effing (Presenting) Jos van Hillegersberg Theo Huibers Social Media Participation And Local Politics: A Case Study of the Enschede Council in the Netherlands
  2. 2. INTRODUCTION SMPM CASE STUDY QUESTIONS
  3. 3. INTRODUCTION SMPM CASE STUDY QUESTIONS
  4. 4. Albrecht Dürer Introduction - Social Media as political game changer - Arab spring - Obama & Royal - Challenge - CDU - LACK OF UNDERSTANDING
  5. 5. INTRODUCTION SMPM CASE STUDY QUESTIONS
  6. 6. Albrecht Dürer The Social Media Participation Model
  7. 7. Albrecht Dürer Social Media Choice - Social Presence (Short, Williams, Christie) - Media Appropriateness (Rice) - Cognitive and Affective Organizational Communiation (Te’eni) - Method: qualitative interviews
  8. 8. Albrecht Dürer Social Media Use - Quantitative Construct - E-Participation Ladder (Macintosh) - e-Enabling - e-Engaging - e-Empowerment - Method: Metrics by SMI
  9. 9. Albrecht Dürer The Social Media Indicator
  10. 10. Albrecht Dürer The Social Media Participation Model
  11. 11. Albrecht Dürer Sense of Community - Tacit part of community participation - Psychological attachment - Method: Questionnaire with 24 statements (Chavis) Likert scale
  12. 12. Albrecht Dürer Sense of Community “a feeling that members have of belonging, a feeling that members matter to another and to the group and a shared faith that members’ needs will be met through their commitment to be together” (McMillan & Chavis)
  13. 13. Albrecht Dürer Community Engagement - Time spent in relation to community - Social networks (Christakis & Fowler) - Method: inquiry of time spent and making SNA Diagrams - Gephi visualization software
  14. 14. INTRODUCTION SMPM CASE STUDY QUESTIONS
  15. 15. Picture of the Enschede Council
  16. 16. Albrecht Dürer Case Study Results - “Twitter did not deliver the miracle we hoped for in advance” - Not that professional - Lack of campaigns - Lack of strategy and planning
  17. 17. Albrecht Dürer Social Media Channel Volume
  18. 18. Albrecht Dürer Social Media Participation SMI Scores April 2012 November 2012
  19. 19. Albrecht Dürer Sense of Community (SCI) Scores
  20. 20. Albrecht Dürer Social Network Diagram (April)
  21. 21. Albrecht Dürer Social Network Diagram (November)
  22. 22. Albrecht Dürer Negative correlation between SMI and SCI
  23. 23. Albrecht Dürer Discussion - Limited effect from social media on community participation - Parties struggle with social media - Negative correlation (-.454) however no significant causal effect has been found. - More refined measurements
  24. 24. Questions? Contact me robin@socialpower.nl @robineffing linkedin.com/in/effing www.socialpower.nl http://www.slideshare.net/robine ffing

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