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Social Media Masterclass Deel 4/4:Online Business Models Drs. Robin Effing Twitter: @robineffing

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Programma

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Programma 10 januari 2012 1: Social Media & Mobile: Trends en impact 17 januari 2012 2: Social Media als bindmiddel: Bereiken, betrekken en binden van klanten bij jouw merk. 24 januari 2012 3: Social Media Strategy 31 januari 20124: Online Business Models: kansen in de nieuwe wereld.

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contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION

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Selling Less To More

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# of sales # of products

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Virtual Goodies

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Virtual Goodies

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contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION

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contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION

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Free books

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POWER OF FREEFree 1: Direct Cross- Subsidies Source: Chris Anderson, Free, 2010

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POWER OF FREEFree 1: Direct Cross- Subsidies

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POWER OF FREEFree 1: Direct Cross- Subsidies

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POWER OF FREEFree 2: The Three Party Market Source: Chris Anderson, Free, 2010

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POWER OF FREEFree 2: The Three Party Market

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POWER OF FREEFree 2: The Three Party Market

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POWER OF FREEFree 2: The Three Party Market

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POWER OF FREEFree 3: Freemium Source: Chris Anderson, Free, 2010

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POWER OF FREEFree 4: Nonmonetary Markets Source: Chris Anderson, Free, 2010

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contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION

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contents LONG TAIL POWER OF FREEBUSINESS MODELS EVALUATION

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QuestionsTwitter: @robineffingSlides: slideshare.net/robineffing