How to grow your business through social media for wharton 2


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How to grow your business through social media for wharton 2

  1. 1. How to Grow Your Business through social media The Digital Marketing Success Series Unit I. Getting Started with Social Media Robin Colner, Founder: DigiStar Media
  2. 2. Introduction to the social web
  3. 3. Where do you start? <ul><li>Linking </li></ul><ul><li>Liking </li></ul><ul><li>Following </li></ul><ul><li>Tweeting </li></ul><ul><li>Blogging </li></ul><ul><li>Videoing </li></ul><ul><li>Yelping </li></ul><ul><li>Checking –In </li></ul><ul><li>Recommending </li></ul><ul><li>Google + ing </li></ul>
  4. 4. 9 steps to social media success
  5. 5. The i-social Content management strategy <ul><li>IMMERSE – Get in the Sandbox </li></ul><ul><li>INITIATE – Set an Editorial Calendar, Schedule Posts, </li></ul><ul><li>INFORM – Provide Valuable Industry Insights </li></ul><ul><li>IMPRESS - Link to Your Intellectual Property </li></ul><ul><li>INGRATIATE – Thank, Comment, Retweet, Share </li></ul><ul><li>INQUIRE – Ask ?s to Stimulate Engagement –Be Part of the Conversation </li></ul><ul><li>INVESTIGATE – Measure, Monitor, Test, Use Tools </li></ul><ul><li>INNOVATE – Include Videos and Photos, Entertain </li></ul><ul><li>INTEGRATE –Promote Social Assets Through all Marketing Channels </li></ul>
  6. 6. Integrated marketing
  7. 7. Linked-in marketing <ul><li>Optimize Profile – Add a Business Profile </li></ul><ul><li>S earch and Follow Target Companies </li></ul><ul><li>Identify Key Personnel and Match with Network </li></ul><ul><li>Enhance Personal Brand through Slideshare, Blog, Twitterfeed, Status Updates, Answers, Group Input </li></ul><ul><li>Give and Receive Recommendations </li></ul><ul><li>Review and Respond to Network Updates </li></ul>
  8. 8. Facebook Marketing <ul><li>Establish a Personal Profile – Display Personality </li></ul><ul><li>Launch a Facebook Business Page – Build Community – Claim Custom URLs </li></ul><ul><li>Customize Facebook Page with Tabs and Apps </li></ul><ul><li>Build a Fan Base Through Incentives, Advertising and Personal Communications – Optimize Edgerank </li></ul><ul><li>Encourage Engagement Through Contests, Exclusive Offers and Sweepstakes </li></ul><ul><li>Friend, Like, Comment & Share More than Broadcast </li></ul>
  9. 9. Blog marketing <ul><li>Content is King </li></ul><ul><li>Promote Newsletter/Blog Subscriptions and Capture the Golden E-Mail Address </li></ul><ul><li>Establish Reputation and Expertise – Great Opportunity for Consultants </li></ul><ul><li>Offer Free Whitepapers, E-books,Webinars </li></ul><ul><li>Link content Throughout Social Ecosystem – Enhance SEO & SMO </li></ul><ul><li>Guest Blog – Comment Strategy </li></ul><ul><li>E-Zine Article Marketing </li></ul><ul><li>Drive Traffic to Website and Lead Capture Landing Page – </li></ul><ul><li>Include a Call-to-Action Everywhere </li></ul>
  10. 10. Twitter – Best Practices for Lead Generation <ul><li>Customize Profile </li></ul><ul><li>Lurk, Listen, Learn </li></ul><ul><li>Share the Love </li></ul><ul><li>Provide Immediate Customer Service </li></ul><ul><li>Participate in Tweet-ups and Twitter Parties </li></ul><ul><li>Search for Industry Terms and Monitor Prospects & Competitors –!/search-advanced -Get Alerts </li></ul><ul><li>Use Dashboards, Sentiment Analysis and Monitoring Platforms – Hootsuite, Social Mention, Argyle Soci al </li></ul>
  11. 11. Social media dos <ul><li>Do Polish & Promote your Online Brand Everyday in Every Way </li></ul><ul><li>Do Discover, Create and Share Interesting, Informative and Humorous Content – Build Trust – Give to Get </li></ul><ul><li>Do Expand and Leverage Connections </li></ul><ul><li>Do Focus on Keyword Usage and Analysis – Use Google Alerts </li></ul><ul><li>Do Generate Links and Ask for Directory Recommendations </li></ul><ul><li>Do Integrate Social Media Marketing with Traditional Media and CRM Strategies </li></ul><ul><li>Do Connect with Robin Colner for Tips & Answers </li></ul>
  12. 12. Social media dont’s <ul><li>Don’t Get Discouraged – The Process is Time-consuming and the Effects are Cumulative </li></ul><ul><li>Don’t Broadcast Too Much About You and Your Business – It’s All About Them </li></ul><ul><li>Don’t Post the Exact Same Message to Every Social Network All the Time </li></ul><ul><li>Don’t Keep all Your Contacts in Cyberspace – Continue to Build Connections in Person </li></ul><ul><li>Don’t Limit Your Participation to Just the Big 4 Sites </li></ul><ul><li>Don’t Login to Social Networks at 11pm if You Need Sleep </li></ul>
  13. 13. Remember to keep a sense of humor
  14. 14. Connect with Robin Colner and Digistar Media <ul><li>E-Mail: [email_address] </li></ul><ul><li>Facebook: </li></ul><ul><li>Twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Phone: 914-826-5512 </li></ul>
  15. 15. Customer acquisition through inbound marketing
  16. 16. Inbound Marketing channels b2b v. b2c
  17. 17. Thank you Robin Colner