Twitter, as the post child for the open social approach, represents the "barbarians at the gates". What should enterprises do about this? Ignore, fight or absorb. Lessons from history can shed some light on the path forward.
108. Sedentary Nomad
Settled Mobile
Buildings Tents
Defensive Offensive
Wasteful Resourceful
Gatherers Hunters
Carbs Protein
Armour Stirrup
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109. Why could open social win?
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146. Outlook Twitter
Unlimited 140 characters
Send/receive Publish/subscribe
Documents Experience
Single-client Multi-client
One to one/few One to many
Hidden Searchable
Software Service
Hierarchical Meritocratic
Closed Open
Configurable One size fits all
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147. Why could open social lose?
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153. Outlook Twitter
Unlimited 140 characters
Send/receive Publish/subscribe
Documents Experience
Single-client Multi-client
One to one/few One to many
Hidden Searchable
Software Service
Hierarchical Meritocratic
Closed Open
Configurable One size fits all
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154. OutlookHybrid
Twitter
Unlimited
Publish/subscribe
Experience
Multi-client
One to many
Searchable
Service
Meritocratic
Closed
Configurable
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160. Hybrid
Outlook
Twitter
Unlimited
Post/subscribe
Multi-client
One to many
+ Trust
Searchable
Service
Meritocratic
Closed
Configurable
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161. Hybrid
Outlook
Twitter
Unlimited
Post/subscribe
Multi-client
One to many
+ Trust
Searchable
Service
Meritocratic
Closed
Configurable
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162. Outlook
Twitter
Hybrid
Unlimited
Publish/subscribe
Experience
Multi-client
+ Trust
One to many
Searchable
Service
Meritocratic
Closed
Configurable
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165. Twitter
Outlook
Unlimited
Post/subscribe
Experience
Multi-client
+ Trust
One to many
Searchable
Service
Meritocratic
Closed
Configurable
HeadMix Proprietary and Confidential. All rights reserved 2009.
192. Assumption 1:
Intelligence must
be centralized
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193. Assumption 2:
The edge must
always “follow
orders”
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194. Competitive response
word of mouth
Product introductions
Technology Positioning
Pricing Co-opetition
user experience Regulation
Globalization
distribution
Industry structure
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195. Assumption 1:
Intelligence cannot
must
be centralized
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197. Assumption 2:
cannot
The edge must
always “follow
orders”
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198. “It is not the
strongest, nor the most
intelligent which survives;
it is the one most
adaptable to change”
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218. 25%
world population
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219. survival
through
absorption
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220. Outlook Twitter
Unlimited 140 characters
Send/receive Publish/subscribe
Documents Experience
Single-client Multi-client
One to one/few One to many
Hidden Searchable
Software Service
Hierarchical Meritocratic
Closed Open
Configurable One size fits all
HeadMix Proprietary and Confidential. All rights reserved 2009.
221. OutlookHybrid
Twitter
Unlimited
Publish/subscribe
Experience
Multi-client
+ Trust
One to many
Searchable
Service
Meritocratic
Closed
Configurable
HeadMix Proprietary and Confidential. All rights reserved 2009.
222. Thank
you
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