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Ori platform

GOLDEN LISTING


               Strictly confidential © Innerballoons Consulting BV 2009-11
We put the fragmented local
                      search market back together
       Broad directories                                               Verticals




•  Running across 28 directories and verticals, with more going live
•  We currently crawl 5,352,644 profile pages and resolve these to
   1,598,362 unique places, of which 998,694 are found on more than
   one directory


                    Strictly confidential © Innerballoons Consulting BV 2009-11
Network and basic reporting (NL)

                                           Site                       Status
                                           Google Places              Correct
                                           De Telefoongids            Niet correct
                                           1888                       Niet correct
                                           Telefoonboek.nl            Niet correct
                                           Foursquare                 Ontbreekt
                                           Tupalo                     Correct
                                           Hotfrog                    Onvolledig
                                           TomTom Places              Correct
                                           YelloYello                 Niet correct
                                           Bedrijventoets             Correct
                                           Zoeken.nu                  Onvolledig
                                           AlleBedrijvenInNederland   Ontbreekt
                                           BedrijvenUitNederland      Niet corect
                                           Zoekned                    Ontbreekt
                                           Brownbook                  Ontbreekt
                                           Qype                       Ontbreekt




   Strictly confidential © Innerballoons Consulting BV 2009-11
Matching across content sources

•  A well-known business might have 20+ different profile pages
•  We match all profile pages for a single business into a ‘place’
    –  Matching uses name & address, or name & geo-location, or name & telephone
    –  We also use input from users and business owners
•  We generate an overview of base data across all profile pages for one
   business
•  We generate overviews of reviews and structured user-generated
   content across all profile pages for one business
•  We generate overviews of unstructured user-generated content across
   realtime and social media, including Twitter, Facebook and blogs




                       Strictly confidential © Innerballoons Consulting BV 2009-11
We summarise user-generated
                                   content
           The Greyhound Inn: number 1 of 37 pubs in Cheshire for food
                         and number 3 of 37 for ambience
                                                       heel lekker           werkelijk briljant   bediening beleeft
                                                             de allerbeste      perfecte biefstuk            gezellig
                                                             mals             onbeschoft voortreffelijk
                                                             top tent             bijzonder   doodzonde


John de Wit Klusbedrijf is nummer 3 van alle 8 badkamer en toilet bedrijven in
               Gouda, met een gemiddelde reputatie van 8/10


                                        Mediterraneo scored 75% across 24 reviews
                                           this month, up from 52% last month

                                                                        “Rob heeft ons fantastische geholpen”



                                                                        “een vakman, betrouwbaar en flexibel”


                 “synes værelserne var gode. receptionen fungerede godt”


                    Strictly confidential © Innerballoons Consulting BV 2009-11
We have lots of features for
                                                   resellers
•  Everything is built around our API
    –    Reputation reporting
    –    Presence reporting
    –    Can request all profile pages URL for a single business
    –    Upload listings for presence management distribution
•  We allow bulk uploads and can assign companies to salespeople or
   territories or opco’s
•  We have an affiliate platform
•  We have a widget to generate free reports




                           Strictly confidential © Innerballoons Consulting BV 2009-11
Roadmap (1)

•  GoldenListing
    –  GoldenListing Push: Distributing business listing content to a syndication network
       (live in the Netherlands and UK)
    –  GoldenListing Live: Updating content across multiple sites instantaneously and
       reporting on the impressions, clicks and leads generated across the syndication
       network (Q4)
    –  GoldenListing Buzz: Aggregating and summarising SME content from real-time and
       social networks (Q4)
•  Ori
    –  Ori Content: Suggesting new listings and new content for additional listings to
       existing directories
    –  Ori TrueListing: Scalable validation of business listing content using a combination
       of crawling and crowdsourcing (Q4)




                         Strictly confidential © Innerballoons Consulting BV 2009-11
Roadmap (2)

•  Other
    –  More normalisation across entities (Q4): categories, keywords, opening hours
    –  Crowdsourced local ontology generation (Q1 2012)
•  Country rollout
    –  In discussions about Poland, Denmark, Sweden, Czech Republic, South Africa and
       UK
    –  Capacity for a new country each calendar month




                        Strictly confidential © Innerballoons Consulting BV 2009-11

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Ibc golden listing for resellers 20110906

  • 1. Ori platform GOLDEN LISTING Strictly confidential © Innerballoons Consulting BV 2009-11
  • 2. We put the fragmented local search market back together Broad directories Verticals •  Running across 28 directories and verticals, with more going live •  We currently crawl 5,352,644 profile pages and resolve these to 1,598,362 unique places, of which 998,694 are found on more than one directory Strictly confidential © Innerballoons Consulting BV 2009-11
  • 3. Network and basic reporting (NL) Site Status Google Places Correct De Telefoongids Niet correct 1888 Niet correct Telefoonboek.nl Niet correct Foursquare Ontbreekt Tupalo Correct Hotfrog Onvolledig TomTom Places Correct YelloYello Niet correct Bedrijventoets Correct Zoeken.nu Onvolledig AlleBedrijvenInNederland Ontbreekt BedrijvenUitNederland Niet corect Zoekned Ontbreekt Brownbook Ontbreekt Qype Ontbreekt Strictly confidential © Innerballoons Consulting BV 2009-11
  • 4. Matching across content sources •  A well-known business might have 20+ different profile pages •  We match all profile pages for a single business into a ‘place’ –  Matching uses name & address, or name & geo-location, or name & telephone –  We also use input from users and business owners •  We generate an overview of base data across all profile pages for one business •  We generate overviews of reviews and structured user-generated content across all profile pages for one business •  We generate overviews of unstructured user-generated content across realtime and social media, including Twitter, Facebook and blogs Strictly confidential © Innerballoons Consulting BV 2009-11
  • 5. We summarise user-generated content The Greyhound Inn: number 1 of 37 pubs in Cheshire for food and number 3 of 37 for ambience heel lekker werkelijk briljant bediening beleeft de allerbeste perfecte biefstuk gezellig mals onbeschoft voortreffelijk top tent bijzonder doodzonde John de Wit Klusbedrijf is nummer 3 van alle 8 badkamer en toilet bedrijven in Gouda, met een gemiddelde reputatie van 8/10 Mediterraneo scored 75% across 24 reviews this month, up from 52% last month “Rob heeft ons fantastische geholpen” “een vakman, betrouwbaar en flexibel” “synes værelserne var gode. receptionen fungerede godt” Strictly confidential © Innerballoons Consulting BV 2009-11
  • 6. We have lots of features for resellers •  Everything is built around our API –  Reputation reporting –  Presence reporting –  Can request all profile pages URL for a single business –  Upload listings for presence management distribution •  We allow bulk uploads and can assign companies to salespeople or territories or opco’s •  We have an affiliate platform •  We have a widget to generate free reports Strictly confidential © Innerballoons Consulting BV 2009-11
  • 7. Roadmap (1) •  GoldenListing –  GoldenListing Push: Distributing business listing content to a syndication network (live in the Netherlands and UK) –  GoldenListing Live: Updating content across multiple sites instantaneously and reporting on the impressions, clicks and leads generated across the syndication network (Q4) –  GoldenListing Buzz: Aggregating and summarising SME content from real-time and social networks (Q4) •  Ori –  Ori Content: Suggesting new listings and new content for additional listings to existing directories –  Ori TrueListing: Scalable validation of business listing content using a combination of crawling and crowdsourcing (Q4) Strictly confidential © Innerballoons Consulting BV 2009-11
  • 8. Roadmap (2) •  Other –  More normalisation across entities (Q4): categories, keywords, opening hours –  Crowdsourced local ontology generation (Q1 2012) •  Country rollout –  In discussions about Poland, Denmark, Sweden, Czech Republic, South Africa and UK –  Capacity for a new country each calendar month Strictly confidential © Innerballoons Consulting BV 2009-11