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We used Radian6 which is an enterprise grade social listening, analytics and engagement platform to perform this research.
Our approach was to setup several Topic Profiles (keyword structures) around the telecommunications industry within the Philippines.
After doing a basic scan of all 5 major telecommunications companies including mention volume and sentiment, we focused on the top 2 and performed a deep dive study to find out what people have been saying about these brands over the last 30 days.
We took into account language, price, call quality, reception, mobile internet, payment methods, service suspensions and customer services.
The sentiment is derived automatically using Radian6 algorithms, however it is expected there is approximately a 15% margin of error.