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The focus of this presentation is tagging and categorization — core capabilities in WordPress and other blogging platforms as well as content management systems (CMS) generally. Learn how different categorizations schemes can be used to enable readers to find relevant content in a blog or CMS and how they impact usability. Understand how tags and categories increases a blog’s traffic by improving the findability and navigation of content once they have arrived onsite. Find out how the effective use of categorization increases the value of a blog to advertisers as well as readers.