Evangelism marketing is an advanced
form of word-of-mouth marketing (WOMM) in which companies develop customers who believe so strongly. Many people believe , the formerGuy Kawasaki chief evangelist of Apple Computer, to be the father of evangelism marketing. WHAT IS EVANGELISM MARKETING?
Guy Kawasaki is the chief
evangelist of Canva, an online, graphics-design service, and an executive fellow at the Haas School of Business at U.C. Berkeley. He is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and ten other books.www.guykawasaki.com WHO IS GUY KAWASAKI?
“ An evangelist has the
other person’s best interests at heart: “Try this because it will help you.” Keep this difference in mind, and you’ll be on the right track.
It means that evangelists must
love what they evangelize. No matter how great the person, if he doesn’t love the cause, he cannot be a good evangelist for it. LOVE THE CAUSE
Don’t describe your product using
lofty, ﬂowery terms like “revolutionary”, “paradigm shifting” and “curve jumping” People don’t buy “revolutions.” They buy “aspirins” to ﬁx the pain or “vitamins” to supplement their lives. LOCALIZE THE PITCH
It is very hard to
convert someone to a new religion when he worships another god. If a person doesn’t “get” your product or service after ﬁfteen minutes, cut your losses and move on. LOOK FOR AGNOSTICS, IGNORE ATHEISTS