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Instagram Marketing - Podcast Edition

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Cum promovezi un brand care nu are elemente vizuale? Le creezi. Iata studiul de caz pe "Podcastu' lui Katai" si cum m-am folosit de Instagram ca sa promovez podcastul.

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Instagram Marketing - Podcast Edition

  1. 1. Marketing Podcast Edition Instagram
  2. 2. ROBERT KATAI Content Marketing Manager @Bannersnack www.robertkatai.com www.instagramology.ro Host - Podcastu’ lui Katai @katairobi
  3. 3. Cum promovezi un BRAND care nu are elemente vizuale?
  4. 4. Sunt un marketer. Asa ca )
  5. 5. daca nu avem ________________ atunci facem )
  6. 6. 1. Ce este ăla un podcast? 2. Audio nu este Vizual 3. No money honey! 4. Este un side project 5. No experience in podcasting Provocare
  7. 7. 1. Creștere și recunoaștere ca brand 2. Creștere downloads/ascultări Obiective
  8. 8. Studiu de Caz
  9. 9. Research
  10. 10. duotone.shapefactory.co duotoneapp.com
  11. 11. Cum publicăm pe Instagram? - Feed - Stories - Highlights ...
  12. 12. Feed
  13. 13. Feed
  14. 14. Stories
  15. 15. Highlights
  16. 16. VS Stories Photo Stories Video
  17. 17. www.bannersnack.com Animează vizualurile statice
  18. 18. Republish Content Different Formats Different Places
  19. 19. Video
  20. 20. www.katai.ro
  21. 21. robertkatai.com/instagram-igtv/ content vertical (1080×1920 pixels) min 15 secunde maxim 60 minute format MP4 max. 3.6GB IGtv
  22. 22. reshare stories
  23. 23. Rezultate
  24. 24. Featured #1 iTunes in the business
  25. 25. All time downloads: 24.717(26 sept. 2018) Cel mai ascultat: 2.576 downloads Cel mai puțin ascultat: 232 downloads
  26. 26. Concluzie - vizual specific - comunicare constantă - test, test, test
  27. 27. Gata! @katairobi

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