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How to Build Content to Make Sales

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Robert’s presentation from Webstock 2019 on how to make sales using content marketing.

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How to Build Content to Make Sales

  1. 1. HOW TO BUILD CONTENT TO MAKE SALES ROBERT KATAI
  2. 2. ROBERT KATAI work featured on Content Marketing Manager, Bannersnack www.robertkatai.com @katairobi
  3. 3. Biggest fear of a content marketer?
  4. 4. Can Content Marketing Drive Sales?
  5. 5. YES
  6. 6. ?HOW
  7. 7. RESEARCH
  8. 8. RESEARCH INDUSTRY AUDIENCE PLATFORM COMPETITION
  9. 9. RESEARCH EXPERIMENT INDUSTRY AUDIENCE PLATFORM COMPETITION
  10. 10. INDUSTRY AUDIENCE PLATFORM COMPETITION CONTENT MARKETING RESEARCH EXPERIMENT
  11. 11. EXPERIMENT WITH CONTENT MARKETING A. Get Noticed B. Get Mentions/Link (press) C. Build brand position D. Get Leads
  12. 12. NOTICED MENTIONS/LINKS POSITIONS LEADS B2B PERSONAL
  13. 13. NOTICED MENTIONS/LINKS B2B B2B
  14. 14. GET NOTICED https://blog.bannersnack.com/reddit-ads-quora-ads/
  15. 15. GET NOTICED https://blog.bannersnack.com/reddit-ads-quora-ads/
  16. 16. GET NOTICED https://blog.bannersnack.com/reddit-ads-quora-ads/
  17. 17. GET NOTICED https://blog.bannersnack.com/reddit-ads-quora-ads/
  18. 18. GET NOTICED https://blog.bannersnack.com/reddit-ads-quora-ads/
  19. 19. TIPS GET NOTICED 1. GUEST POSTING robertkatai.com/guest-posting-strategy/ 2. NETWORKING 3. PROVIDE INDUSTRY VALUE robertkatai.com/how-to-promote-new-original-research/
  20. 20. GET MENTIONS/LINKS https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
  21. 21. GET MENTIONS/LINKS https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
  22. 22. GET MENTIONS/LINKS https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/ COMPETITION COMPETITION THOUGHT LEADER INDUSTRY LEADER CLIENT
  23. 23. TIPS GET MENTIONS 1. EVERGREEN CONTENT kinsta.com/blog/evergreen-content/ robertkatai.com/keyword-research-b2b-blog-post/ robertkatai.com/quality-backlinks/ 2. KEYWORD RESEARCH 3. LONG FORM CONTENT 4. LINK BUILDING www.drift.com/blog/longform-content-marketing-formats-proven-to-drive-results/
  24. 24. BRAND POSITIONS LEADS PERSONAL B2B
  25. 25. BUILD BRAND POSITION katai.ro/ebook/
  26. 26. BUILD BRAND POSITION katai.ro/ebook/
  27. 27. TIPS BUILD BRAND POSITION 1. CREATE CONTENT PHOTO, VIDEO, AUDIO, TEXT SO-MEETUPS, EVENTS, GROUPS 2. EVANGELIZE A NICHE 3. PROVIDE VALUE 4. CREATE A PLATFORM
  28. 28. GET LEADS SPEAKING GIGS CLIENTS PARTNERSHIPS INTERVIEWS SUBSCRIBERS
  29. 29. LET’S WRAP IT UP
  30. 30. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
  31. 31. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
  32. 32. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
  33. 33. We build content to get noticed We get noticed to get mentions We get mentions to get positions We get positions to get leads We get leads to get sales
  34. 34. We build content to get noticed We get noticed to get mentions We get mentions to build a brand We build a brand to get leads We get leads to get sales
  35. 35. that’s all for today... More on robertkatai.com

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