Content
Marketing
4Challenges in
Robert Katai
2016

Content StatsMarketing
76%
of marketers
are increasing
investment in
content marketing
49%
of companies have
an executive
who is directly
responsible for an
overall content
marketing strategy
38%
of marketers
publish content
weekly or more often.
ers

Content StatsCreation
25%
of marketers don’t
outsource any
content creation.
82%
of marketers
curate content.
76%
of B2B marketers will
create more content
in 2016 versus 2015.

will be an
year
2016
interesting

BIGG
EST
but
the
challenge
will
be

Create Less Content
With More Impact
Robert Rose,
CMI Chief Strategy Officer

Content
Marketing
Challenges
in 2016

1When there’s
too much
CONTENT

Don’t kill the FIRE with
too much firewood!
Fire needs to burn!OXYGEN

2When there’s
too much
MARKETING

Don’t let a ROBOT
do the part that
a HUMAN could do
100 times better

3EVERYWHERE
and NOWHERE

each PLATFORM has
its own AUDIENCE
needs
desires
language

4What Content Is Best
Audio
Video
Text

There is no
right answer
here.
Only good questions...

Where is your AUDIENCE?
What is your STRATEGY?
What is your PURPOSE?
What are you BEST AT?

Conclusion

Start Doing
TalkingStop

Visual Marketer
Brand Evangelist Bannersnack
@katairobi
www.robertkatai.com