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Most marketers neglect their new email subscribers until its time to ask them to buy something in their first email blast. I.e. they let their new party guests stand in the corner feeling clueless until it’s time to ask them to come through with cleaning the dishes. They don’t say thank you and they don’t talk to them until the next party… and they will probably ask them to help with the dishes again! What a jerk! A Welcome Campaign is a series of 3-5 emails that properly welcomes and introduces your new subscriber into your world.